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Rock `your LinkedIn profile
Turn Left Media is a digital media sales house that helps brands connect with high-value B2B audiences through LinkedIn. The document discusses the importance of building a professional presence on LinkedIn to enhance career opportunities, and the necessity of managing relationships and networking effectively in the B2B space. It also emphasizes the role of thought leadership and engagement on the platform to drive business success.
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Rock `your LinkedIn profile
- 1. Rock your LinkedInProfile
- 2. Turn Left Mediais an independent, boutique digital media sales house helping brands (with their relevant agencies) to reach the right high- value and B2B audiences across key digital platforms. Focused on presenting a niche of sought after, 3rd party channels, Turn Left Media represents LinkedIn, the world's’ largest professional social network.
- 3. Social Media inthe language of Donuts I’m eating a #donut I like donuts Here’s a video of me eating donuts Here’s a great photo of a donut I just ate Here is a great donut recipe I’m listening to a random song called “donuts” Check out my cool donut filter
- 4. • My skillsinclude donut eating • I’m qualified in donut making • I work in the donut industry • I’m interested in the future of donuts • I’m connected to donut experts • Here’s a video / photo / recipe for donuts
- 5. Connect the world’sprofessionals to make them more productive and successful. LINKEDIN’S MISSION
- 6.
- 7. Source: Kantar TNSSingle View of the customer Treading the Fine Line between Data driven marketing and stalking (2017) Our digital lives converge in a few big destinations
- 8. Clicks on a SponsoredContent post leading to a blog postProspect Customer Unaware Aware Engaged Interested Active Retargeted with a LinkedIn Lead Gen form and becomes a lead Searches for your company and competitors to understand options Sales Team reaches out to lead Signs on as a customer Signs up for trial on your website How we think the buying journey looks
- 9. A more accurate depiction © 2015Forrester Research, Inc.
- 10. Driving consideration towards conversion takes time LinkedIn –Be Present, Be Constant reveal themselves to vendors immediately, with most doing so only after drawing up a shortlist of solutions Only
- 11. Buyers are well informedby the time they purchase 10+pieces of content are consumed before a purchasing decision is made Sources: Google Zero Moment of Truth Study, Inside Sales, Forrester
- 12. Sources: Google ZeroMoment of Truth Study, Inside Sales, Forrester And educate themselves before contacting you90% of the purchase process is completed before contacting a vendor
- 13. Relationship Managers arefacing new challenges Identifying key stakeholders is a challenge We miss key growth opportunities Relationships stagnate and are not as stable
- 14. Never just onetarget audience Number of stakeholders is higher than ever * LinkedIn ReThink the B2B Buyer’s Journey, Jul-Agu 2015 research. Global
- 15. Positions you forsuccess as you shape your career identity Can yield better opportunities and career success Identifies your niche in today's ever-changing job market Creates a platform to uplift colleagues as well Why is building your professional presence relevant?
- 16. Use the powerof LinkedIn to advance your business Target and track key contacts to protect your revenue Understand your accounts and identify all of the stakeholders Engage credibly with your client throughout the lifecycle
- 17. The truth remains,relationships matter Lift in win-rate Sales professionals connected with 6+ connections are likely to see Of B2B customers are more likely to choose a vendor if the sales rep builds a relationship with other stakeholders at the company The Putnam Social Advisory Survey 2016, Putnam Investments
- 18. LINKEDIN’S MISSION Connect theworld’s professionals to make them more productive and successful
- 19. MINDSET - deliver theright content to the right member at the right time 1 TRUST - be authentic in a brand safe environment 2 TARGETING - reach & impact the right customers and prospects 3 The case for LinkedIn: Mindset, Trust and Targeting
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- 22. G I VE S Y O U C R E D I B I L I T Y D R I V E S R E F E R R A L S A N D A T T R A C T S N E W B U S I N E S S U T I L I S E T H E V I R A L I T Y O F S O C I A L M E D I A
- 23. 1 Add a Photo+ Optimize Your Title Members with a photo get up to: 9x More connection requests 21x More profile views 36x More messages
- 24. 1 Add a Photo+ Optimize Your Title Members with a photo get up to: 9x More connection requests 21x More profile views 36x More messages
- 25. • Focus oncareer accomplishments, aspirations, and strengths • 40 words or more • Quantify • Use keywords • STAR format 2 Draft a Compelling Summary
- 26. 3 Detail Your Work Experience Memberswith up-to-date positions receive up to: 5x More connection requests 8x More profile views 10x More messages
- 27. 4 Add examples ofyour work in photos, presentations & videos
- 28. Add Skills &Get Endorsed Add at least 5 skills (soft skills & technical skills) 27x More likely to be found via search than members with less than 5 skills 5
- 29. Ask for andinclude recommendations Recommendations are the social currency. Allow people a sense of what you;ll bring to the party 6
- 30. CONNECT WITH THE PEOPLETHAT MATTER
- 31. Finding the rightpeople.
- 32. Finding the rightpeople.
- 33. Know a person’sbackground before you meet
- 34. Keep in touchwith your customers & partners FOLLOW YOUR CUSTOMERS ACTIVITY If you are connected with your customers, their public activity will appear in your newsfeed. Don’t forget to follow your customers’ Company Pages. Opt in to receive daily or weekly email notifications of updates, articles & more.
- 35. Keep tabs onthe competition & potential acquisitions SPOT THE NEXT GENERATION OF COMPETITORS The up-and-comers of your industry are making the most of social media, and LinkedIn in particular, to connect with their ecosystem. IDENTIFY WHO IN YOUR NETWORK CAN TELL YOU MORE When researching a company, you can see work history overlap. Use your connections to find out more information.
- 36. Manage your networkto ensure maximum value BE JUDICIOUS ABOUT MANAGING YOUR NETWORK The value that you derive out of social media is directly proportionate to the work that you put into verifying, accepting and managing who you let into your stream.
- 37. STAY INFORMED STAYON TOP OF THE LEADING IDEAS IN YOUR INDUSTRY
- 38. Stay on topof the leading ideas in your industry DISCOVER Join Groups and view updates from discussions aligned with your personal and business goals. PEOPLE See what your network is up to: updates, posts, new connections, new titles, etc.
- 39. Stay on topof the leading ideas in your industry COMPANIES Follow companies to receive their latest posts and announcements. CONCEPTS Learn about the environments, tools and techniques that drive our conversations
- 40. 40 Gain insights fromtop industry leaders 300+ Influencers are CEOs, Chairmen or Founders Angela Ahrendts Senior VP Retail & Online, Apple Jim Kim President, The World Bank Mary Barra CEO, General Motors Narendra Modi Prime Minister of India 230+ Influencers are published authors 575M+ Professionals are on LinkedIn LinkedIn influencer is a megaphone for the world’s top minds to broadcast their thoughts to the largest group of professionals ever assembled Sir Martin Sorrell Founder and CEO, WPP David Sable Global CEO, Y&R Pete Cashmore Founder and CEO, Mashable
- 41. BE A VOICEOF YOUR INDUSTRY AND BUILD THOUGHT LEADERSHIP
- 42. Dr. Ola Brown Founder FlyingDoctors Nigeria
- 43.
- 44. “We’ve been ableto influence health care reform in Nigeria. LinkedIn’s community helped us achieve that kind of influence.” Dr. Ola Brown
- 45. Why Is Thought LeadershipRelevant? Establishes your expertise and reinforces your value Tells your colleagues and your network what you are working on Invites collaboration and collective learning with others Sharing your thoughts and knowledge on industry trends keeps you visible
- 46. What Should IWrite? Unique insights & perspectives Breaking News Trends Timely topics
- 47. • Every experienceis an opportunity for content creation • Posts can lead to opportunities! • What knowledge, insight or expertise can I bring that no one else can?
- 48. UPDATES Share links, articles,images, quotes or anything else your followers might be interested in. POSTS Deeply explore topics that matter to you, then watch the comments to see your impact. Sharing updates vs. publishing posts
- 49. Share content with statusupdates Include links to content, upload photos or rich media
- 50. Create and publish yourown posts Deeply explore topics that matter to you, then watch the comments to see your impact
- 51. TAILOR YOUR NOTIFICATIONS ANDPRIVACY SETTINGS
- 52. How to accessthe “Privacy & Settings” section Profile viewing options Sharing profiles edits Followers Who can send you invitations Here are some sections we recommend you to consult and modify if needed.
- 53. Focus on 4preferences for your Linkedin account Sharing profiles edits Notifications Who can follow you and send you invitationsProfile viewing options
- 54.
- 55. Top 10 globalvoices 1 Ian Bremmer | President & Founder, Eurasia Group and GZero Media 2 Justin Trudeau | Prime Minister, Canada 3 Mohamed El-Erian | Chief Economic Advisor, Allianz 4 Liz Ryan | Founder & CEO, Human Workplace 5 Sallie Krawcheck | Co-Founder & CEO, Ellevest 6 Naomi Simson | Founder, Red Balloon 7 Adam Grant | Organizational Psychologist, The Wharton School 9 Beth Comstock | Vice Chair, GE 10 Nicholas Thompson | Editor in Chief, Wired Magazine 8 Sanyin Siang | Executive Director, Fuqua/Coach K Center on Leadership and Ethics at Duke University Tips and tricks from the 2017 Top Voices 1 Start with a topic you care about 2 Cadence is critical 3 Timing is everything 4 Stay engaged 5 Get inspired
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