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ROI of Social Sharing
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- 2. Over the years,I’ve heard one question more than any other: GARY VAYNERCHUK
- 3. “WHAT’S THE ROIOF SOCIAL MEDIA?” GARY VAYNERCHUK
- 4. And I alwayshave to laugh, because the answer is the same... GARY VAYNERCHUK
- 5. Allow me toexplain: GARY VAYNERCHUK
- 6. a PIANO? What’sthe ROI of... GARY VAYNERCHUK
- 7. For me? About$26.50, but that’s mainly people paying me to STOP.
- 8. For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-worth/ GARY VAYNERCHUK
- 9. a BASKETBALL? What’sthe ROI of... GARY VAYNERCHUK
- 10. Want to guesshow much surgery costs for a torn meniscus?
- 11. For Kobe? About$220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNERCHUK
- 12. playing VIDEOGAMES? What’sthe ROI of... GARY VAYNERCHUK
- 13. I used tobet on games of Madden in college... so like $50?
- 14. For Lee JaeDong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARY VAYNERCHUK
- 15. a YOUTUBE CHANNEL? What’s the ROI of... GARY VAYNERCHUK
- 16. Ok, I actuallydid pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
- 17. Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
- 18. While we’re talkingabout YouTube... . . . . . . GARY VAYNERCHUK
- 19. playing with DISNEYTOYS? What’s the ROI of... GARY VAYNERCHUK
- 20. For me? Idunno, maybe I could eBay them for a few bucks...
- 21. For the creatorof the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
- 22. a CAMERA? What’sthe ROI of... GARY VAYNERCHUK
- 23. For me? Literallynothing. Like absolutely positively zero dollars.
- 24. Annie Leibovitz, onthe other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARY VAYNERCHUK
- 25. SPRAYPAINT? What’s theROI of... GARY VAYNERCHUK
- 27. Meanwhile, a Banksycanvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-original- paintings-worth-2368651 GARY VAYNERCHUK
- 28. CAT PHOTOS? What’sthe ROI of... GARY VAYNERCHUK
- 29. For me? Probably some lols in response to my next email.
- 30. For Ben Huh,they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARY VAYNERCHUK
- 31. So let’s comeback to my original point. GARY VAYNERCHUK
- 32. “WHAT’S THE ROIOF SOCIAL MEDIA?” GARY VAYNERCHUK
- 33. Well if you’rewilling to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARY VAYNERCHUK
- 34. Maybe you can score a book deal.
- 35. Or maybe youcan help your clients achieve their business results. GARY VAYNERCHUK
- 36. ...and grow your agency to 400 people.
- 37. Because ROI isnever about the tool. GARY VAYNERCHUK
- 38. ROI is aboutthe MECHANIC using the tool. GARY VAYNERCHUK
- 39. If you likedthis deck, CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK