Role of IT in Mangement by Prof. Amit Chandra - GSBA College

SUBJECT CODE- BA 106 SUBJECT TITLE- FUNDAMENTALS OF COMPUTING SKILLS FOR MANAGERS

OBJECTIVE OF THE PAPER Information technology works as backbone for any industrial development. The objective of this paper is to train the young managers the basic theory and practices of computing skills they would require to work in hostile industrial scenario. This course will act as a basic building block on which they can go for further studies if they want.

CLASS ACTIVITIES Assignments Surprise tests Lab activities

CONTENTS Application of IT in Marketing Use of Internet- Internet selling E-commerce EDI (Electronic Data Interchange) DBMS (Database Management System) MIS (Management Information System) IT in Production Mgmt. IT in HRM IT in Finance Conclusion References

APPLICATION OF IT IN MARKETING

Marketing and IT E-marketing M-marketing Use of SAP Brand building Banner Ads CRM Areas covered

Marketing and IT It has applications in Marketing information system Marketing intelligence system Marketing research Product design Packaging design Promotions Advertisements

E-marketing Online marketing E-telling E-ads E-branding E-promotioning E-research

M-marketing Marketing conducted on wireless, mobile devices

Use of SAP in Marketing With over 60 high growth Indian retail companies embracing SAP technology for Retail Solutions. SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models Example owned stores, franchise stores, shop n shop concepts.

HOW IT HELPS IN BRAND BUILDING It makes difficult design simpler Computer aided design helps in designing the products It also provides graphics in designing product’s packages It improves the visibility of brands It helps in customization

BANNER ADS A banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content

CRM-The new buzz in marketing ENHANCING RETAINING SATISFYING GETTING

Some other avenues…… Sales report generation POS data management Workforce management Forecasting and Replenishment

CONCLUSION Today marketing is not being only considered as a key functional area. It has become the way of doing the business and invent of IT making it more and more penetrating day by day.

INTERNET SELLING Internet selling of relatively simple products, such as books is easy Internet selling of products or services with many options and varieties is complex

E-COMMERCE Business to consumer, e.g., Travel business Buy air tickets on website Buy train tickets website Business to business, e.g., Raw material is sold to other manufacturing industry using website

ELECTRONIC DATA INTERCHANGE(E.D.I) Traditionally paper documents are given- e.g. Invoice cum challan printed on paper along with material Now, Floppy or CD or email is given instead of paper documents

Database Management System (DBMS) An application software that organises data into records in one or more databases and allows organising, accessing and sorting of the data in a variety of formats.

Database Applications Personal databases Workgroup databases Departmental databases Enterprise databases

Personal Computer Databases Designed to support one user with a standard alone PC. E.g. a sales person keeping track of this customer information with contact details.

Workgroup Databases A relatively small team of people (less than 25) who collaborate on the same project or application. E.g. a software development team maintaining a list of software objects.

Department Databases A department is a functional unit of an organisation. It is larger than a workgroup. Department databases are designed to support the various functions and activities of a department. E.g. a personnel database that is designed to track data concerning employees, jobs, skills and job assignments.

Enterprise Databases An enterprise is one whose scope is the entire organisation or enterprise. Such databases are intended to support organisation-wide operations and decision making. E.g. a large health care organisation that operates a group of medical centre's including hospitals, clinics and nursing homes.

Database Environment Marketing Purchasing Accounting Marketing Sales Advertising Accounting Accounts Receivable Accounts Payable Corporate Database

MANAGEMENT INFORMATION SYSTEM A set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization

Functions of an Information System

Major Business Functions Rely on Information Systems Sales and marketing Manufacturing Finance Accounting Human resources

IT IN PRODUCTION Use in Critical path method (CPM) finding Use in making PERT (Programme Evolution & Review Technique) chart MRP (master resource planning)

IT IN FINANCE Accounts, e.g., Tally, FACT etc. Online asset management Income tax deposition via XBRL( extensible Business Reporting Language) Securing financial information of customers

An overview of a finance software

IT IN HUMAN RESOURCE MANAGEMENT Employee payroll enquiry Labor wage maintenance Maintain employee profile record Performance monitoring

Conclusion Perfection in doing business is catching importance day by day. So do increasing the role of IT in business. Today IT infrastructure measures the success of a concern, over merely being fundamentally strong. So, to sustain, to grow and to perish one needs massive IT implementation regardless whatever the business is.

REFERENCES Computer for manager by S.K.Basundara Computer Fundamentals by Sinha & Sinha Concerned faculties of different subjects Websites and articles

Role of IT in Mangement by Prof. Amit Chandra - GSBA College

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