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RPG 25 Years of Beauty
RPG is a global retail design and branding firm that designs, develops, and manufactures displays, fixtures, and retail environments. They have experience working with both mass market and prestige beauty brands. Recent projects include designing flagship stores for Birchbox and Beauty Brands, as well as creating a new beauty destination concept within Barnes & Noble College bookstores.
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RPG 25 Years of Beauty
- 5. WHO WE ARE: RPGis a privately held firm dedicated to delivering excellence in all areas of branding, merchandising and retail design. RPG designs, develops, and manufactures displays, fixtures, and retail environments for mass market and prestige clients among a variety of industries With an integrated business that offers everything from a simple display to a full retail store, our experience with marketers and retailers as well as our ability to deliver innovation, customer experience and a point of difference to each program we create sets RPG apart. With offices in the USA and Asia, RPG is uniquely positioned to meet the global needs of retail merchandisers and marketers.
- 9. BEAUTY BRANDS Prestige RetailStore Redesign Complete visual and in-store identity reinvention including environmental design and fabrication, fixture design and installation, and strategic merchandising
- 10. • Designed andelevated new store concept in collaboration with famed architect Kiku Obata • 4,000 square feet of luxury salon services among 6,000 square feet of prestige product offerings for a total of 10,000 square feet • Innovative prestige retail solution that attracts premium brands and discerning consumers • 30 national rollouts in process
- 11. • Stores arebright and contemporary with a branded integration of materials including wood, lacquer, color core laminates, and powder-coated steel • Fixture package includes cosmetics stations, gondolas, fragrance bars, perimeter wall fixtures, tester displays, and open-sell merchandise system
- 12. BIRCHBOX Bringing Birchbox fromE-commerce to Brick and Mortar The first brick and mortar flagship store for the online-exclusive beauty subscription service including design, merchandising, production, and installation.
- 13. • Over 4,200sq. feet on two floors, an expansive loft space with 15-foot ceilings, a grand feature wall, a glass and stainless-steel staircase, and a BYOB (Build Your Own Box) area • The personality of Birchbox is defined by unique design elements such as marquee letters, neon signs, the use of birch, and the strategic reinforcement of the iconic diamond pattern
- 14. • RPG contributedits expertise in retail design, merchandising, and manufacturing to facilitate a brand-new shopping experience that introduces product by category, rather than by brand • The store itself holds the same selection online of over 250 brands and 2,500 products, highlighting Birchbox’s point of difference as personalization and curated storytelling
- 15. • Use oftechnology creates a distinctive omni-channel experience with interactive iPads and large video screens, as well as a rewards system that is connected to online subscriptions • Extensive tester displays and stations, as well as a full salon, create a playful environment for customers to explore new brands and products with or without assistance
- 16. BARNES & NOBLECOLLEGE: THE GLOSSARY A New Chapter for B&N College Design a new concept that provides college students with an immersive and experiential beauty destination within Barnes & Noble bookstores on campus
- 17. • Encourages beautybrand education and discovery while driving overall in-store traffic • Design reinforces Barnes & Noble’s unique brand heritage while reaffirming the philosophy of selection, innovation, price competitiveness and quality
- 18. • Shops areadaptable for a variety of footprints, store types, and brands with all planograms and graphics being modular and updateable • Combination of gondolas, wall fixtures, floor stands and highlighters differentiate mass from prestige and provides an organized way of communicating and navigating brands and categories
- 19. • Engaging environmentwith bespoke illustrations, bright colors, and well-organized merchandising • Mirrors, tools, trash and lighting further enhances the shopping and sampling experience • Key experiences and features include clean well-stocked shelves, clear signage, displays and the opportunity to test and sample products
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- 35. OSCAR DE LARENTA
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- 45. BEAUTY RX BYDR. SCHULTZ
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- 62. Bruce Teitelbaum Chief ExecutiveOfficer [email protected] RPG 119 West 57th Street New York, NY 10019 (212) 246-3780 WWW.RPG57.COM © 2016