2 
Bill Gates and Paul Allen are 
the two people who founded 
Microsoft (makers of the world’s 
most used desktop operating 
system, Windows) in 1975. 
Bill, who was responsible for 
Microsoft’s product strategy for 
more than 30 years, was number 
one on the Forbes list 
of The World’s Richest 
People from 1995 to 
2007 and 2009. 
450 
Pencils were invented more than 
450 years ago and were used in 
space in the 20th century because 
they could write in zero gravity. 
Leaders 19 
Careers 
Life doesn’t come with 
an instruction manual, 
so learning some 
creative thinking skills 
can help you face those 
unexpected challenges 
efficiently, elegantly and 
with little fuss… 
BY brent smith 
Make 
your day 
In the face of danger, 70% of people will 
stop dead, according to a theory known 
as normality bias. How do you become 
one of the people who take action? The 
solution is in the way you think. 
Picasso said, “Every child is born an 
artist. The problems begin once we start 
to grow up.” We’re all capable of being 
creative – we just need to rediscover the 
spark lurking within. 
We checked in with those in the know in 
Cape Town, World Design Capital 2014, for 
some inspiration. Here’s what we learnt. 
1 A GOOD MORNING! 
Start at the beginning: breakfast 
The monthly Creative Mornings talks in 
Bree Street make up Cape Town’s chapter 
of a global movement that discusses a new 
topic each month. Anyone can drop by for 
a high-fibre, high-inspiration breakfast 
packed with talking points and tips to 
get you through the day. Philipp Schmid, 
marketing manager at Friends of Design, 
co-ordinates Cape Town’s chapter. He says 
people rock up hungry “for food and for 
inspiration” and leave satisfied. Creative 
Mornings also has a Joburg chapter. 
PechaKucha, a similar global event 
18 Leaders 
Keep an 
open mind 
Tune in to 
what’s going on 
around you. 
Brainstorm 
solutions 
Apply your technical 
knowledge in the morning 
and think out of the box 
in the afternoon. 
Discuss ideas 
Surround yourself with 
people you respect and 
who believe in you. Bounce 
ideas off them. Be open to 
feedback. If you’re rejected, 
restart and repair. 
Stockpile 
ideas 
Make a note of your 
ideas as they strike. 
Identify 
problems 
What irritates you? 
Ask yourself what can 
be done differently. 
2 MID-MORNING MATTERS 
Know what you’re capable of 
– and when… 
According to www.hongkiat.com, there are 
two kinds of creativity: practical creativity 
and fantastic creativity. Practical creativity 
involves anything where you apply technical 
knowledge. The best time for this, they say, 
is mid-morning. 
Practical creativity is complemented 
with fantastic creativity, or “inventing 
entertainment”. You’re primed for this 
when you’re a bit run-down after lunch. This 
is when the more left-field ideas come. 
What this means is that you’re capable of 
coming up with useful solutions all day. 
Sometimes you just need to allow yourself 
a little time to think. 
3 WORK THE WATER COOLER 
Once you’ve thought of an idea, 
start talking! 
So you’ve come up with a great idea, a 
real doozy of a solution for your problem. 
What’s the next step? You may snicker, but 
old-time rapper Vanilla Ice said it best: 
“Stop, collaborate and listen.” 
where 20 slides are displayed for 20 
seconds each while a presenter talks 
you through them, is active in Cape Town, 
Joburg and Durban. 
But if you can’t make it to these talks, 
there are plenty of other ways to find 
inspiration in your environment. Philipp says 
you should keep your mind open to new 
things. “There’s so much happening in the 
city: exhibitions, galleries, festivals. Any 
big city can inspire you on a creative level, 
whether that be from its urban or natural 
environment. If you have an office job, go 
outside at lunch time. You may be inspired 
by what you see and hear on the streets.” 
Thinking alone is not a way of thinking 
creatively. You have to work in a team 
to achieve your goal. “You can only go 
so far if you work alone,” says Philipp. 
“The input you get from others takes you 
so much further. Even if you are split up 
into different teams, you’re all working 
towards a common goal for the company.” 
4 AFTERNOON SLUMP 
Store ideas like nuts. Seriously. 
Sometimes we hit creative hurdles – 
especially as closing time approaches! 
You can’t control when inspiration strikes, 
but you can save an idea for later. Have 
a notebook handy at all times to jot 
things down for when you need them. 
Or, if you know you succumb to the 
slump, work your day so that tasks that 
demand creativity are done when you’re 
at your freshest. You can still work 
through the slump, just pick work that’s 
not so demanding creatively, like admin. 
5 Food for thought 
Lose the ego. 
Philipp says the biggest obstacle is to 
understand that you are not the best 
in the world and that you can always 
improve. Be open to feedback from 
others and your ideas could take off. 
You can’t control when 
inspiration strikes, but you can 
save an idea for later. Have a 
notebook handy at all times… 
Creativity can’t exist in a 
vacuum – so collaborate! 
Doing something 
inspiring over 
breakfast boosts 
your day 
CREATIVE-THINKING 
FLOW CHART 
CREATIVE THINKING 
BY NUMBERS 
5 000 
The Egyptians used reed straws with split nibs 
to write 5 000 years ago. This “pen” gradually 
transformed to quills, then metal dip pens and 
fountain pens. In 1931, Laszlo Biro invented the 
first ballpoint. Today, more than 150 million pens 
are sold each year. 
images thinkstock and www.creativemornings.com

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SAB11_careers

  • 1. 2 Bill Gates and Paul Allen are the two people who founded Microsoft (makers of the world’s most used desktop operating system, Windows) in 1975. Bill, who was responsible for Microsoft’s product strategy for more than 30 years, was number one on the Forbes list of The World’s Richest People from 1995 to 2007 and 2009. 450 Pencils were invented more than 450 years ago and were used in space in the 20th century because they could write in zero gravity. Leaders 19 Careers Life doesn’t come with an instruction manual, so learning some creative thinking skills can help you face those unexpected challenges efficiently, elegantly and with little fuss… BY brent smith Make your day In the face of danger, 70% of people will stop dead, according to a theory known as normality bias. How do you become one of the people who take action? The solution is in the way you think. Picasso said, “Every child is born an artist. The problems begin once we start to grow up.” We’re all capable of being creative – we just need to rediscover the spark lurking within. We checked in with those in the know in Cape Town, World Design Capital 2014, for some inspiration. Here’s what we learnt. 1 A GOOD MORNING! Start at the beginning: breakfast The monthly Creative Mornings talks in Bree Street make up Cape Town’s chapter of a global movement that discusses a new topic each month. Anyone can drop by for a high-fibre, high-inspiration breakfast packed with talking points and tips to get you through the day. Philipp Schmid, marketing manager at Friends of Design, co-ordinates Cape Town’s chapter. He says people rock up hungry “for food and for inspiration” and leave satisfied. Creative Mornings also has a Joburg chapter. PechaKucha, a similar global event 18 Leaders Keep an open mind Tune in to what’s going on around you. Brainstorm solutions Apply your technical knowledge in the morning and think out of the box in the afternoon. Discuss ideas Surround yourself with people you respect and who believe in you. Bounce ideas off them. Be open to feedback. If you’re rejected, restart and repair. Stockpile ideas Make a note of your ideas as they strike. Identify problems What irritates you? Ask yourself what can be done differently. 2 MID-MORNING MATTERS Know what you’re capable of – and when… According to www.hongkiat.com, there are two kinds of creativity: practical creativity and fantastic creativity. Practical creativity involves anything where you apply technical knowledge. The best time for this, they say, is mid-morning. Practical creativity is complemented with fantastic creativity, or “inventing entertainment”. You’re primed for this when you’re a bit run-down after lunch. This is when the more left-field ideas come. What this means is that you’re capable of coming up with useful solutions all day. Sometimes you just need to allow yourself a little time to think. 3 WORK THE WATER COOLER Once you’ve thought of an idea, start talking! So you’ve come up with a great idea, a real doozy of a solution for your problem. What’s the next step? You may snicker, but old-time rapper Vanilla Ice said it best: “Stop, collaborate and listen.” where 20 slides are displayed for 20 seconds each while a presenter talks you through them, is active in Cape Town, Joburg and Durban. But if you can’t make it to these talks, there are plenty of other ways to find inspiration in your environment. Philipp says you should keep your mind open to new things. “There’s so much happening in the city: exhibitions, galleries, festivals. Any big city can inspire you on a creative level, whether that be from its urban or natural environment. If you have an office job, go outside at lunch time. You may be inspired by what you see and hear on the streets.” Thinking alone is not a way of thinking creatively. You have to work in a team to achieve your goal. “You can only go so far if you work alone,” says Philipp. “The input you get from others takes you so much further. Even if you are split up into different teams, you’re all working towards a common goal for the company.” 4 AFTERNOON SLUMP Store ideas like nuts. Seriously. Sometimes we hit creative hurdles – especially as closing time approaches! You can’t control when inspiration strikes, but you can save an idea for later. Have a notebook handy at all times to jot things down for when you need them. Or, if you know you succumb to the slump, work your day so that tasks that demand creativity are done when you’re at your freshest. You can still work through the slump, just pick work that’s not so demanding creatively, like admin. 5 Food for thought Lose the ego. Philipp says the biggest obstacle is to understand that you are not the best in the world and that you can always improve. Be open to feedback from others and your ideas could take off. You can’t control when inspiration strikes, but you can save an idea for later. Have a notebook handy at all times… Creativity can’t exist in a vacuum – so collaborate! Doing something inspiring over breakfast boosts your day CREATIVE-THINKING FLOW CHART CREATIVE THINKING BY NUMBERS 5 000 The Egyptians used reed straws with split nibs to write 5 000 years ago. This “pen” gradually transformed to quills, then metal dip pens and fountain pens. In 1931, Laszlo Biro invented the first ballpoint. Today, more than 150 million pens are sold each year. images thinkstock and www.creativemornings.com