Sabrina Carmona, King
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Sabrina Carmona, a game producer at King, discusses the importance of data-driven decision-making in game production, emphasizing its role in pre-production and production phases. Key focuses include validating game ideas, understanding player engagement, and aligning business goals. The conclusion highlights the necessity of early questioning, user behavior analysis, and collaboration between data and production teams for success.
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Sabrina Carmona, King
- 1. A Producer’s Tale: Using Data-Driven Decisions to Impact the Production of your Game.
- 2. Hello! I am Sabrina Carmona. I am a Producer at King, in Stockholm. @sa_carmona [email protected]
- 3. Content: Data benefits for a Producer Data impact on Pre-Prod Data impact on Production
- 4. What do Producers want?1
- 6. What do Producers want? While making a game, this time. 1
- 8. Confidence that right decisions are being taken.
- 9. Will this idea work? Confirm Hypothesis. What are my benchmarks? How can I impact my business?
- 11. Data should be part of everyday decisions.
- 13. How can Data impact Pre-Production? What can we solve before entering Production? 2
- 15. Fun?
- 16. A/B TestTwo groups. Run tests simultaneously. Analyze ResultsCompare & Contrast. Create actions, backlog items. Collect DataMake a survey, use tracking, focus groups.
- 17. Level 10 Level 15 Level 20 Player progression?
- 18. Scope for HLHow much content is needed? Target audienceWho are you making this game for? Game difficultyFine tuning the learning curve and FTUE.
- 19. How can Data impact Production? Fine tuning ambition & KPIs. 3
- 21. Find your benchmark. Defining your business goals and aligning stakeholders expectations to the game.
- 22. Prepare features for post-launch. What you develop in Production can be tracked and verified after a small launch.
- 23. Player Engagement & Retention More than just monetization. Observe player behaviour with Pre-SL launches.
- 24. “ Conclusion: ◇ Start asking questions as early as possible. ◇ Use data as an extra layer of confidence. ◇ Focus on users’ behaviours. ◇ Data is an input, not a decision making. ◇ Unite data team and production team! ◇ Common goal: SUCCESS!
- 25. Thanks! Any questions? You can find me at: ◇ @sa_carmona ◇ [email protected]
- 26. Credits Special thanks to all the people who made and released these awesome resources for free: ◇ Presentation template by SlidesCarnival ◇ Photographs by Unsplash