SAIF WC Workshop 281011
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The document discusses the evolution and impact of online fundraising, highlighting significant growth in donations in the United States which reached over $17 billion in 2010. It emphasizes the role of digital platforms and social media in enhancing donor engagement and expanding the reach of fundraising efforts. Key factors for successful digital fundraising include executive support, integration of processes, and effective communication strategies.
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SAIF WC Workshop 281011
- 1. Fundraising in the Digital Age The Hope, the Hype & the Highlights SAIF Western Cape Workshop River Club, Cape Town 28th October 2011 © 2011 GivenGain Foundation. Private and Confidential
- 2. Overview 1. The Hope 2. The Hype 3. The Highlights © 2011 GivenGain Foundation. Private and Confidential
- 3. The Hope R£$€ © 2011 GivenGain Foundation. Private and Confidential 3
- 4. The Hope Estimates in: Online Donations in the USA 2001 = $550 Million 2007 2002 = $1.1 Billion 2006 2003 = $1.9 Billion 2005 2004 = $2.62 Billion 2004 2005= $4.53 Billion 2003 2006= $6.87 Billion 2002 2007 = $10.44 Billion 2001 2008 = $14.64 Billion 2000 2009 = $15.48 Billion 1999 2010 = $17.65 Billion $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 Source: tedhart.com and Harvard University Initiative on Social Enterprise US represents more than ½ the Global Online Philanthropic Market Globally translates to more than $34 billion in Online Donations and growing • The Internet provides solutions for this New World • No Boundaries to possible Donors • No Limits to the Potential © 2011 GivenGain Foundation. Private and Confidential 4
- 5. The Hope • 3 million donors made a total of 6.5 million donations online. • Donations for the campaign totaled more than $770 million. • Of those 6.5 million donations, 6 million were $100 or less. • The average online donation was $80. • The average donor gave more than once. © 2011 GivenGain Foundation. Private and Confidential 5
- 6. The Hype © 2011 GivenGain Foundation. Private and Confidential 6
- 7. The Hype • Social Networks • The ‘Learning Age’ • 750 million users • 700 billion minutes • 300,000 Volunteers • 70 Languages • 1 Functional Language • Sharing x 130+ • ‘Followers’ • ‘Friends’ © 2011 GivenGain Foundation. Private and Confidential 7
- 8. The Hype © 2011 GivenGain Foundation. Private and Confidential 8
- 9. The Highlights © 2011 GivenGain Foundation. Private and Confidential 9
- 10. GivenGain: The Real United Kingdom Switzerland South Africa • Platform • Foundation • Support & Training – www.givengain.com – Global Credibility – Causes & Donors • Clients • Processing • Advisory Services – 490+ Causes – $49 million – Strategy – 1200+ Activists – 51 000 Donors – Campaigns • Sevenoaks, Kent • Villars, Vaud • Stellenbosch, WC © 2011 GivenGain Foundation. Private and Confidential 10
- 11. GivenGain: The Virtual © 2011 GivenGain Foundation. Private and Confidential 11
- 12. GivenGain: Causes © 2011 GivenGain Foundation. Private and Confidential 12
- 13. GivenGain: The Process © 2011 GivenGain Foundation. Private and Confidential 13
- 14. Case Study #1: The Cause © 2011 GivenGain Foundation. Private and Confidential 14
- 15. Case Study #2: The Activist © 2011 GivenGain Foundation. Private and Confidential 15
- 16. Case Study #3: The Corporate © 2011 GivenGain Foundation. Private and Confidential 16
- 17. Case Study #4: The Institution © 2011 GivenGain Foundation. Private and Confidential 17
- 18. Case Study #5: The Community © 2011 GivenGain Foundation. Private and Confidential 18
- 19. Key to Success & Benefits • Executive Buy-In • Process Integration • Social Media Skills • Planning & Promotion • Creativity & Purpose • Stakeholder Engagement • Transparency of Purpose • Dynamic Communication • Real-time Commenting • ‘Crowdraising’ © 2011 GivenGain Foundation. Private and Confidential 19
- 20. One World. Zero Barriers. © 2011 GivenGain Foundation. Private and Confidential 20
- 21. Fundraising in the Digital Age The Hope, the Hype & the Highlights Colin Habberton CEO, GivenGain Foundation South Africa c: +27 71 401 2434 e: [email protected] t: @relatomics or find me on LinkedIn © 2011 GivenGain Foundation. Private and Confidential