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Sales Force Automation for FMCG, Right Up to the Shelf !
The document discusses sales force automation solutions for fast moving consumer goods companies. It outlines the challenges of managing a large network of distributors and retailers and monitoring diverse markets. It then describes how sales force automation can help by providing personalized marketing tools, stock level tracking, demand forecasting, seamless procurement and distribution integration, and GPS-enabled vehicle tracking. It also highlights how feedback can be collected and customer satisfaction ensured. Finally, it provides an overview of the ZooM sales force automation platform and its technical features such as multi-platform support and offline functionality.
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Sales Force Automation for FMCG, Right Up to the Shelf !
- 1. Sales Force Automationfor FMCG, Right Up to the Shelf !
- 2. Fast Moving ConsumerGoods The Challenges • Huge Network Of Distributors & Retailers • Large Number Of Items To Be Sold • Diverse Markets To Be Catered • Monitoring Becomes Tough
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- 4. Implementing Contemporary Methodsof Sales & Marketing • Personalized Marketing • Information On The Fingertips Of All Concerned 24*7 • SFA Integrated With Modern Techniques Provides A Convenient Platform • Mobile Devices • Social Media
- 5. Handling Stock Levels& Predicting Requirements • Goods • Diverse Varieties • Perishable And Nonperishable • Difficult To Keep A Track • Predictions And Forecasts • Give Out Cautions And Alerts for Levels
- 6. Procurement & Distribution •Big Task To Keep A Track Of • Retailer Requirements And The Distributor Capacity • Seamless Integration By The SFA • Smooth Procurement • Prudent Predictions
- 7. Vehicle Tracking • IntegratingLogistics Becomes Indispensable • GPS Enabled Sales Tracking Apps
- 8. Keeping Tab ofCustomer Feedback • Integrated Customer Feedbacks And Complaints • Assured Customer Satisfaction • Alerting
- 9. ZooM for FieldForce Automation
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- 11. Wide Variety OfFeatures Scalable and portable Multiple platform support Java Windows Android HTML5 Data synchronization GPRS EDGE 3G WiFi Supports Online & Offline mode Local data storage for remote area field activities Customizable Seamless integration Configurable to accommodate any add-ons: Bluetooth Support for Mobile / Desktop Printer E-Mail Integration Bar Code Scanner SMS Integration
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- 13. A Huge NumberOf Benefits Efficient Supply Logistics Designing Relevant and Enticing Displays at Stores Stock Management Tracking Maximizing Sales Person Utilization Daily Tasks Scheduling Connected and Aware Teams Task Management Product Profiling Profiling Entities Order Management Reminders for Follow-ups Tracking Payment Status Secure Communication Fully Mobile Marketing Audits RoI based Reports Competitor Intelligence under Surveillance Seamless integration with existing systems
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