Salesforce intro session_for_students_v2

Editor's Notes

• #5: Key Message Salesforce is a publicly traded company. Customers should make buying decisions only on the products commercially available. Talk Track Before I begin, just a quick note that you should base your purchasing decisions on products and services that are currently available.
• #9: Key Messages The Fourth Industrial Revolution is here. Artificial intelligence, robotics, and the Internet of Things (IoT) are transforming the customer experience Salesforce is at the forefront of this revolution that is fundamentally transforming every aspect of society — including how companies around the world sell, service, market, innovate, and connect with their customers Talk TrackOver the last 300 years, our world has seen incredible innovation and unprecedented technological change. Today we are in the Fourth Industrial Revolution where artificial intelligence, robotics, and the Internet of Things (IoT) are transforming the customer experience.You can see this change in our everyday lives: shopping via voice command, autonomous cars, and smart devices that keep you connected and always-on.TransitionThese next-generation technologies are connecting us to our customers in a whole new way. In return, customer expectations and interactions are changing.Related TrailThe Fourth Industrial Revolution: https://trailhead.salesforce.com/modules/learn-about-the-fourth-industrial-revolution
• #10: Key Messages People are more connected than ever before In the Fourth Industrial Revolution, businesses must be just as smart, always-on, and as connected as consumers are Talk TrackBecause, in this Fourth Industrial Revolution, every customer is connected. We are connected not just with each other, but with the companies who provide us services across every industry [tell a personal story of a connected device/experience or share a customer story]. For example: Marriott has over 110M guests in their loyalty programs. They can view and act on millions of guest preferences across 30 unique brands in 130 countries & territories. Kone moves over 1B people each day on their escalators and elevators. They can anticipate service needs and provide alternatives for a seamless consumer experience. Customers expect your business to be just as smart, anticipatory, and connected as they are.TransitionBut behind all the technology....is a customer. And at the heart of all this transformation is the Customer Success Platform.
• #11: Talk TrackWith all of these connected devices, customers are creating more data than ever before. Unfortunately, most businesses don't take advantage of this insight. On average, less than 1% of this data is being used, meaning that companies aren't connected to their customers. This is what we call the Customer Gap. To close that gap, companies need to leverage customer data to create personalized experiences with the right recommendation, the right promotion, and the right support.Key Messages Data without insight has no value. Not about the size of your data set, it’s what you do with it.
• #12: Key Message Companies need deeply relevant and personalized interaction across devices, channels and interactions The Customer Success Platform is how companies create a single view of their customer Talk TrackOur Customer Success Platform is how we help our customers succeed in the Fourth Industrial Revolution. We help connect companies to their customers across Sales, Service, Marketing, Commerce, and across every customer touchpoint.Transition But we’re not just a technology platform. We’re also a platform for change.
• #13: Key Message Our values are our guiding principles. Nothing is more important than the trust we have with you. The new Office of Ethical and Humane Use of Technology helps us have structured conversations around technology and its uses. Talk TrackSalesforce was built on a set of four core values - Trust, Customer Success, Innovation and Equality. When it comes to trust, nothing is more important than the open, transparent relationship we have with our customers. We deliver the most trusted infrastructure for security, reliability and performance in the industry. Customer Success is based on mutual success. We grow when we deliver customer success. Innovation - We deliver 3 innovative releases per year, and by having the latest technology, our customers are able to innovate and build. Equality is a core tenet of how we run our business and we believe that equality and diversity make us a better company. We also know that technology is not always inherently good or bad; it’s what we do with it that matters. The new Office of Ethical and Humane Use helps us have structured conversations around the use of technology by engaging all of our stakeholders -- not just our employees.TransitionThese values are the foundation of Salesforce, and they've inspired us to improve the world around us.
• #15: Key Messages The global impact of Salesforce is bigger than our technology With our partners and customers we are creating millions of jobs around the world Talk TrackThis effect, is what IDC has coined, “the Salesforce Economy”. By 2022, this ecosystem of customers, partners and Trailblazers will create 3.3M jobs, drive $859B in GDP impact, and deliver new employment opportunities at scale.TransitionLet’s take a look at the types of jobs and roles. Additional Talking Points and Resources React positively to the economic and job outlook -- use the phrases “Salesforce Economy” whenever possible Look to the future, if applicable. Discuss how the Salesforce ecosystem is poised to lead the way in new areas like IoT, analytics, AI and more. (HINT: We love to hear about Lightning). Touch on the new job and revenue numbers and how together – Salesforce, our partners and customers, will reach this milestone.
• #16: Key Message There are many different kinds of jobs that require Salesforce skills Not all jobs are technical Talk Track What kind of jobs are these? Salesforce worked with Burning Glass, a labor market analytics firm, to break this demand down further and found that these roles span both technical and business roles--they include roles like Business Analyst, and Marketing Manager or Salesforce Administrator. The common thread is that all of these roles require some proficiency with Salesforce technology as part of the skill set. Using Burning Glass data Salesforce put together a resource for students and job seekers to learn about these different roles and I’ve provided a link here if you want to check it out.
• #17: Key Message Adding Salesforce skills to your degree program will help prepare you for a job in the Salesforce Ecosystem. Talk Track Because the demand for Salesforce skills is so high, employers find it challenging to people with the skills they need--and those needs are a bit of a moving target. Today 8 out of 10 companies struggle to find talent with the skills they need, or train their existing workforce fast enough. And 7 out of 10 employers feel that college grads are not graduating with the skills they need.
• #19: Key Message Trailhead is the fun way to learn Salesforce Gain hands-on, real-world experience Talk Track 4 years ago Salesforce created Trailhead. The vision was to create a platform where anyone could skill up and learn these in-demand skills to grow their career--regardless of race, socio-economic background, experience, etc. Trailhead is free, you don’t need to a Salesforce customer to use it, all you need is an internet connection and you can learn whether you are a student, or a career -changer or working professional. What’s unique about Trailhead is that learners can get hands on with the technology and apply practice the skills they are learning. And, as they learn they badges and skill-based credentials that demonstrate their proficiency with these skills. Since Salesforce launched Trailhead they’ve really expanded the learning content that’s available so now it’s not just technical content, but all a lot of soft-skill and business skill content as well.
• #20: T Key Message Your Trailhead profile provides employers with a view of your Salesforce skills, backed by the Trailhead badges the you’ve earned. Trailhead provides a custom URL, similar to LinkedIn, that you can add to your resume. Talk Track As you learn Salesforce skills, these proficiencies show up on your Trailhead profile. You can create your own custom URL and share that with employers and recruiters. Not only can employers see all of your learning and credentials, but the can also get a visual snapshot of your skills and your unique skill profile with the skills-graph view.
• #21: Key Message Trailhead is the free, fun way to learn Salesforce, and there are millions of Trailblazers around the world learning and sharing. Talk Track Later in this session, we’ll do a hands-on activity where you will create your own Trailhead account. We’ll also log into the Trailblazer Community and discover how you can build your network and engage with millions of Trailblazers.
• #23: Key Message The Trailblazer Community is for everyone It represents the communities in which we work and live Talk TrackTrailblazers propel the future of technology and the future of business, whether it’s delivering connected user experiences, accelerating productivity, or improving their business acumen. Their inspirational force is key to delivering customer success and equal opportunity in the Fourth Industrial Revolution. We’ll visit the Trailblazer Community during the hands-on part of this session. TransitionAs you see, I’ve starred “Student Groups” here. Let’s take a look at the Student Groups program. ------------------------------ Names of Trailblazers: Jessica Murphy Mike Martin Director, Indy Delivery Center Appirio Sadahiro Suzuki Manager/Salesforce Evangelist NTT TechnoCross Corporation Nano Eto Manager - Corporate Planning Division DAISO CO., LTD. Gabriela Padroni Project Manager Periccia Guarav Kheterpal Vice President - Mobility & Technology Evangelism Metacube 
• #24: Key Message Student Groups are part of the Trailblazer Community, there are over 800 Community Groups around the world Talk Track The Student Groups program started off in fall of 2017 with a pilot of 10 schools. A year later, there are now 50 groups and counting! The program leverages much of the existing infrastructure provided by the Trailblazer Community Team. Onboarding, reimbursements, swag, access to exclusive opportunites. The program has seen students blaze their trails into the Salesforce ecosystem via internships and full time jobs. And in observing this in action, the Trailblazer Community Team recognized how important the Trailblazer community is in helping students reach their goals. That’s why when a Student Group starts, the team tries to connect them to a local Community Group as well.
• #25: Key message Any student or faculty member can lead a student group You don’t need to be an expert, just someone who’s passionate about learning and helping others to learn You don’t need to be an expert or even know Salesforce to lead a student group. What’s important is your passion for learning and building your network, and your willingness to enable others to learn, too. In the short time that Student Groups has been around, students are already reaping the benefits, gaining internships and full time jobs as a result of their connections with the Trailblazer Community and their Salesforce skills.
• #26: Key Message Students are new to Salesforce, and need a little extra help building their skills and their network The Trailblazer Community is that network. Talk Track A student group’s mission is different from a traditional community group. While many Salesforce professionals live and breathe Salesforce, and know how to leverage the Trailblazer Community to find answers and make connections, Students are brand new to this. The end goal of a Student Group is to skill up students so that they can be job-ready when they graduate. Learning skills isn’t enough. They also need to learn from professionals in our ecosystem who’ve blazed this trail before them. They need to build their professional network because 35% of hires come from a personal recommendation. Our ecosystem is full of people like me, who want to help students blaze their trail by learning the skills they need, connecting with professionals in your area for mentorship, asking questions, and building your network.
• #27: Key Message It’s easy to get started. Student leaders get access to resources to run their group One official meeting per semester/term is required to stay “active” Talk Track: Here’s how the program works. After this class, if you’re interested in signing up to lead a group here at your school, then go to the URL on the screen and complete the form. All students who want to lead will complete the form. No more than 6 leaders per group. You’ll go through an initial startup exercise to gain access to the tools and resources you need to run your group. Then you’re off! Host your meetings, one or more per term.
• #28: Key Message Salesforce helps with budget, swag, guidance, and helps connect you to a community of speakers and mentors Talk Track Here’s the type of support you can expect for your group. Just like the community groups, Salesforce provides swag and budget for your events. The Trailblazer Community is your place to find speakers and mentors, and to find networking opportunities.
• #29: Now that you know what Salesforce is, and how to learn, and how the Trailblazer Community can help you build your skills and network, it’s time to get hands-on with Trailhead.
• #31: Let’s gets started by signing up for Trailhead. If you already have a Trailhead account, then log in with your credentials. If you don’t, then go to developer.salesforce.com/signup and create your free Trailhead account. Once created, log in.
• #32: Now that you have access to Trailhead, take a look around and see all of the different options. Open up a module and see how it works. Trailhead walks you through how to accomplish goals and ensures that you understand the materials by providing a quiz. By taking the quiz you earn badges and points. Projects are hands-on lessons where you get to make changes in your own personal instance of Salesforce (your playground). This is a safe environment for you to get hands-on with Salesforce. Superbadges help to prepare you for certifications.
• #33: The Trailblazer community is the central hub for the entire Salesforce Ohana. Ohana is the Hawaiian word for family, and everyone in the Salesforce ecosystem is family. The Trailblazer community is a place where people can connect, ask questions, answer questions, post articles, engage with other people who are passionate about Salesforce and the community. It’s your source for mentors and building your network. People are excited to help empower the next generation of Trailblazers. That’s you! So tap into it. Leverage it.
• #34: An easy way to find a group is to select “Featured Groups”. Groups are organized by region. Select your region and browse the groups available. You can join any group you’d like. We recommend you join any Community Groups in your area, as the people in those groups will become your network.
• #35: In some cases you’ll need to request to join a group. The group leader will approve your request, usually within a few days. Then you’re welcome to post questions in the group. Make requests, such as for mentors or speakers. Invite group members to your own events. Ask for career advice. The Trailblazer Community is here to help you!
• #37: We recommend that you explore these two trails. The first one, Trailblazer Community Groups Module, will give you an overview of how Community Groups work and how Student Groups fit into that. The second one, Salesforce Career Exploration for Students, will give you an overview of the different types of careers you can pursue using your Salesforce skills.
• #38: Thank you for attending!