Salesforce presentation for EDHEC
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The document outlines how to become a customer-centric company through leveraging cloud computing and social technologies. It emphasizes the importance of customer engagement across multiple channels and the use of data insights to enhance marketing and sales effectiveness. It also highlights Salesforce's position as a leader in cloud computing and customer relationship management, along with strategies for connecting with customers and partners.
Salesforce presentation for EDHEC
- 1. BECOME A CUSTOMER COMPANY: Connect With Your Customers In A Whole New Way Pascal Ly Head of Web Marketing – APAC Online /pakkai/digital/ @pascal_ly_ /in/pascally /pakkaily
- 2. Agenda 1. Who is salesforce.com 2. The computing revolution 3. How do you become a customer company 4. Marketing in APAC
- 4. Our Mission: Cloud Computing Driver, Catalyst and Evangelist Enterprise Mainframe Client/Server Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today
- 5. #1 in Cloud Computing and Customer Relationship Management #1 Cloud Sales, Service, Innovation Computing Marketing 2011, 2012
- 6. Salesforce Foundation 410,000+ Hours Service % $40+ Million Grants Time • Equity • Product 16,000 Non-profit Organizations
- 8. The Computing Revolution 2010s 1960s 1970s 1980s Social Mainframe Mini Client 2000s Revolution Computing Computing Server Mobile Computing Computing 1990s Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
- 9. The Computing Revolution: New Ways to Connect with Customers Local Cloud Social Touch Social Touch Local Big Data Identity Ecosystem Community New ways New ways to New ways to New ways to New ways to New ways to New ways to to connect use apps find customers discover insight share data share apps collaborate Cloud Computing New ways to connect everything
- 10. Social Revolution 4.5 Billion Social Users Sharing Feeds, Profiles, Groups, and Files 150 Million Daily Customer Conversations About Companies
- 11. Touch Revolution Revolutionary Interfaces Tablets, Smartphones, PCs 1.7 Billion Touch Devices Shipped in 2012
- 12. Local Revolution Geo-aware Devices Locate Customers Deliver Targeted Promotions
- 13. Big Data Revolution 450 Billion Business Transactions / Day by 2020 (IDC) Collect Customer, Product and Usage Data Gain Insights About Customers
- 14. Identity Revolution Single Sign-on Portable Identity Integrated Data and Platforms
- 15. Community Revolution Private & Public Communities Find Experts and Answers For Customers, Employees, or Partners
- 16. Ecosystem Revolution Apple and Android App Marketplaces Salesforce AppExchange for Business Apps 50 Billion+ Apps Downloaded since 2008
- 17. Cloud Revolution $111 Billion Industry in 2012 18% YOY Growth Salesforce.com: #1 Enterprise Cloud Vendor
- 18. Companies Disconnected from their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected…
- 19. How do you become a customer company?
- 20. Become A Customer Company: Connect With Your Customers in a Whole New Way Local Cloud Social Touch
- 21. Eight Questions To Become a Customer Company: How do you listen How do you sell as How do you create How do you connect 1 3 5 7 to every customer? a team? communities? your products? How do you How do you service How do you 2 4 6 connect your 8 How do you deliver engage on every customers apps everywhere? channel? everywhere? partners?
- 22. 1. How do You Listen to Every Customer? Build a Social Media Command Center Engage Your Customers 94% Improved Brand Monitoring with the Marketing Cloud
- 23. 2. How Do You Engage On Every Channel? Manage Every Interaction on a Single Platform Deliver a Seamless Customer Experience 37% Improved Campaign Effectiveness with Salesforce Marketing Cloud
- 24. 3. How Do You Sell as a Team? Collaborate on Deals Enrich Your Profiles with Data.com Motivate and Align Employees with Work.com 27% Increase in Sales with Sales Cloud
- 25. 4. How Do You Service Customers Everywhere? Solve Problems in Real-time Leverage Experts in Your Company 37% Improved Customer Satisfaction with Service Cloud
- 26. 5. How Do You Create Communities? Create Private and Public Social Networks Collaborate with Real-time Feeds, Files & Updates 39% Increase in Access to Information with Salesforce
- 27. 6. How Do You Connect Every Partner? Create Partner Social Networks Share Leads, Deals, Accounts 29% Increase in Partner Win Rates
- 28. 7. How Do You Connect Every Product? 3.5 Billion Networked Products by 2015 (IDC) 1.7 Billion Networked PCs
- 29. 8. How Do You Deliver Apps Everywhere? Engage Customers Everywhere Recognize Location Connect to Social Networks
- 30. Become A Customer Company: Connect With Your Customers in a Whole New Way Local Cloud Social Touch
- 31. Salesforce Architecture Any Social App Sales Service Marketing Work.com Back-end Systems Network Exchange Data.com AppExchange Apps Chatter Chatter Communities ERP Finance Any System Force.com Heroku Touch Salesforce Platform Data Model Multi-tenant Infrastructure
- 33. My journey to Online Marketing at salesforce.com Passion is a guide into your career journey 1990s 2000s Cloud Mobile Computing Computing WAP 2010s Social Revolution Internet Bubble i-mode iPhone My first time on internet in 1996 Essentia Ingeeny lab weave salesforce.com Finance Business Unit Operational & Head of Web CEO Manager strategy consultant Marketing My first email Internence.com Capgemini Philips address on Digital specialist IT consultant Digital Senior Project Hotmail in 1999 – still Manager using it 2000 2001 2004 2006 2008 2010 2011
- 34. APAC is one of the widest and most populated region More than 4.2B, constituting 60% of world’s population ANZ market /AU | English South East Asia, Singapore and Hong Kong market /AP | English India Market /IN | English China Market /CN | Simplified Chinese Korea Market /KR | Korean Taiwan Market /TW | Traditional Chinese
- 35. Our job is to create leads for our business Leads are in the B2B what Consumer are in the B2C Small Businesses Enterprise Businesses Marketing Sales Prospects Community Customers