Download to read offline
Uploaded byBen Shaver
Dental Inbound Sample Reports
The document details a marketing report from October 2013 that evaluates the performance of phone call tracking, staff efficiency, and PPC/SEO results. Key findings include high conversion rates from Latino calls, concerns about missed calls and patient conversion rates, and successful mobile ad campaigns. Recommendations for improved staff training and increased budget allocation for mobile marketing are suggested due to its effectiveness.
More Related Content
Similar to Dental Inbound Sample Reports
![Crafting an SEO Strategy That WORKS [Case Study]](https://cdn.slidesharecdn.com/ss_thumbnails/seostrategyin2019-190703160558-thumbnail.jpg?width=640&height=640&fit=bounds)
Dental Inbound Sample Reports
- 1. Custom Monthly Reports October2013 Marketing Tracker Web Tracker Staff Efficiency SEO PPC Mobile Sample Reports 123 ABC Lane Any Town, USA 00000 Prepared by: Dental Inbound 222 S. Church St. Charlotte, NC 28202 704-907-3586 [email protected]
- 2. 2 How are youdoing on the phone: Marketing Tracker Staff Efficiency PPC/SEO Results
- 3. 3 Call Tracking The followingis last month’s data on how your marketing tracking lines performed. Marketing Tracker Staff Efficiency PPC/SEO Results
- 4.
- 5. Marketing Tracker Staff Efficiency PPC/SEOResults 5 Call Tracking Key Takeaways: Obviously the Latino calls are driving a great number of conversions Missed Calls are an issue but you have a very high call volume In a short period of time it looks like your adwords campaign generated a lot of conversions Since last month the mobile ads look to have driven website visits form 300-1100!!!
- 6. 6 Staff Efficiency Grader: MarketingTracker Staff Efficiency PPC/SEO Results
- 7.
- 8. Marketing Tracker Staff Efficiency PPC/SEOResults 8 Staff Efficiency Key Takeaways: Missed calls are a concern and it looks like new patients calls are only converting at 50% Might need to look at some training for the staff Coached calls will give you an idea
- 9. 9 PPC/SEO Campaign: Ad GroupResults: Marketing Tracker Staff Efficiency PPC/SEO Results
- 10. 10 PPC Ranking: Marketing Tracker StaffEfficiency PPC/SEO Results
- 11. Marketing Tracker Staff Efficiency PPC/SEOResults 11 SEO Organic Ranking: Mobile Campaign: PPC/SEO/Mobile Key Takeaways: I’m putting more money to Mobile it’s the best value for any marketing Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC) You consistently in the top 5 on PPC and number one in all formats on mobile SEO is steady it looks like there is increased competition that has hurt your ranking recently There is a steady increase in new advertisers each month causing more dilution but you’re still performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably taking 0ver 75% of the leads there.