Samsung has no choice but to go flexible.
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Samsung is focusing on flexible AMOLED displays as a future goal, amidst challenges in smartphone pricing and margins. The average selling prices of smartphones have decreased significantly, raising questions about production viability for flexible models. Technical barriers remain a concern for Samsung's advancement in this area.
Samsung has no choice but to go flexible.
- 1. Samsung has no choice but to go flexible 14 Jan., 2014
- 2. Samsung foldable AMOLED display secretly show-off at CES
- 3. Samsung seriously consider flexible as their next goal….
- 4. But what’s the problem?
- 5. Smartphone BOM/ASP* as of 2012 Apple iPhone5 16GB ASP $649 Samsung Galaxy S4 about $600 BOM 207$ BOM estimated to be under 200$ * BOM (Bill of material)/ ASP(Average Selling Price) Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
- 6. Smartphone BOM/ASP* as of 2016 and beyond Apple iPhone5 16GB ASP under $200 BOM ?$ Samsung Galaxy S4 under $200 BOM ?$ *Average Sales Price Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/
- 7. Smartphone has absolutely no room for margin
- 8. Can Samsung produce flexible Smartphone now? Source: http://venturebeat.com/2013/11/06/samsungs-promises-devices-with-foldable-displays-by-2015-tries-to-make-fonblet-a-thing/
- 9. Samsung is facing serious technical barriers
- 10. Is Samsung falling or rebounding?
- 11. Materials and System develops novel materials for flexible display
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