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Sanjay Shenoy, Content Marketing - HighTraffic Summit Hyderabad
- 1. HOW TO CREATE CONSISTENT AMAZING CONTENT
- 2. ABOUT ME • Co-Founder PixelTrack Digital • Blogs @ sanjayshenoy.com • 10 years in Digital Marketing • Worked with multitude of startups • TEDx speaker
- 4. HOW TO CREATE CONSISTENT AMAZING CONTENT?
- 6. UNDERSTAND YOUR AUDIENCE • Take care of the extremes • Build user personas • Keyword research • Social research • Competitive research
- 8. FINDING YOUR VOICE • Your voice is your style • Intent X Audience = Tone + Pace • Tone + Pace = Voice • Your voice will be part of your brand • Gives your brand a personality
- 10. COMING UP WITH CONTENT IDEAS • Find out all the questions your audience has • Find closely related keywords • Find and validate viral ideas • Find what works for your competitor • Find content gaps in the industry
- 11. CHOOSING & GROUPING THE RIGHT IDEAS THE RIGHT IDEAS
- 12. CHOOSING & GROUPING THE RIGHT IDEAS • The cost of opportunity • Figure out the value of the traffic • Eg: 3000 ( volume ) * 30% * 10% * 5% • Figure out the cost of the content • Group multiple ideas together to get better ROI
- 16. CRAFTING A HEADLINE • First point of contact with your users • Aim for at least 25 headlines • Use powerful & emotional words • Use your keywords • A/B test your headlines
- 17. WRITING INTROS
- 18. WRITING INTROS • Very important to start with a bang • Hook, Transition & Thesis • Grab their attention • Present the reason for the existence • Explain how it will help them
- 20. FORMATTING YOUR CONTENT • Put the best points on the top & bottom • Use short paragraphs • Format crucial information concisely • Reinforce with multimedia • Use interlinks
- 22. CONTENT PROMOTION • Content without promotion is pointless • Apply the 80:20 rule for promotion • Identify channels to promote your content • Repurpose your content across all channels • Own the audience
- 24. CONTENT & CONSISTENCY Execution > Consistency > Form > Intensity > Efficiency
- 25. Thank You!