SAPhybris: Brian Walker
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Brian Walker discusses the importance of customer engagement, emphasizing personalization, responsiveness, and contextual understanding in delivering exceptional experiences. He highlights the necessity for businesses to be agile and easily accessible across multiple channels to meet customer expectations. SAP Hybris plays a key role in helping businesses create consistent and relevant customer experiences throughout the entire journey.
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SAPhybris: Brian Walker
- 2. Brian Walker CSO, SAP hybris @bkwalker
- 4. PERSONAL.
- 6. CONTEXT.
- 7. THE STATE OF BEING IN GEAR.
- 12. AGILITY AND SIMPLICITY WILL BE REWARDED.
- 13. YOU NEED TO BE THE EASIEST AND FASTEST TO DO BUSINESS WITH.
- 14. UNDERSTAND. ACT ON THE CONTEXT. RESPOND. CAPTURE THE MOMENT. DELIVER. ON THE TOTAL EXPERIENCE.
- 15. YOU MUST BE WILLING TO DISRUPT YOUR ENTIRE BUSINESS.
- 16. AND SAP HYBRIS?
- 17. ENABLING OUR CUSTOMERS TO DELIVER CONTEXTUAL, CONSISTENT, AND RELEVANT EXPERIENCES REGARDLESS OF CHANNEL OR DEVICE THROUGHOUT THE CUSTOMER JOURNEY.
- 18. Event-driven Profile Information CUSTOMER ACTIVITY 3RD PARTY TRANSACTIONAL DATA CUSTOMER IDENTITY MARKETING SERVICE SALESCOMMERCE CUSTOMER EXPERIENCE (CX) Web Tracking In-Store Activity Chat & Community Mobile Apps DMPs SOCIAL CRM ERP FINANCE Master Record, Visitor Identity, Social Matching Identity and Transactional Profile HYBRIS PROFILE
- 20. THANK YOU