Scoop intro for customers 121114 cf (1)
0 likes467 views
ScoopKit is a free tablet solution that creates apps for newspaper publishers, allowing them to distribute their content to tablet readers worldwide at no upfront cost. It inserts a few ad pages in each issue to generate revenue. Publishers can also sell their own digital advertisements, which are more lucrative than phone banners. ScoopKit has proven successful, being used by Disney and major Finnish and German publishers, and saw strong interest at a recent expo.
Scoop intro for customers 121114 cf (1)
- 1. The free tablet solution for publishers.
- 2. Tablet users love to read newspapers – every day! 11.5% of tablet users read a newspaper on their tablet every day* 37.1% read a news on their tablet once a month** * Source: comScore, Inc. “Tablets Reinvent Americans’ Relationship with Print “, Oct. 2012 2
- 3. Tablet users consume a lot more content than your average desktop or phone user. +100 +650 +25% % % Desktop Mobi Mobi App iPad App page views/visit 4 5 8 30 page views/ browser per 12 15 32 150 week And users love it, swiping is a really nice way of interacting with content 3
- 4. ScoopKit creates free Apps for newspapers, so can they distribute their content to tablet readers worldwide, for free. Community newspapers PDF readers RSS There is no upfront costs, instead we insert a few ad pages in every issue. Many publishers are already distributing their PDFs online for free 4
- 5. Here is how it works: 1. Publisher 2. Publisher 3. Scoop creates 5. Scoop publishes creates PDF uploads PDF an App The latest issue of the paper Publisher already The publisher ScoopKit creates a is downloaded automatically use PDFs in their sends the PDF tablet App that fits the to the users tablet or can be printing process. file to Scoopkit. look & feel of the paper discovered in the digital NewsStand. 4. Scoop inserts Ads Scoop partners with ad mediators 6. Readers to display digital ads in the App. enjoy A free App with relevant, original, Ad Mediators free and local Ad Server Ad Server content. Ad Networks Media Agencies, Advertisers 5
- 6. Publishers can make money with ScoopKit, by selling their own digital advertisements. Example market value of tablet advertisements (Nov. 2012) Tablet 60 USD CPM for sponsored full screen ads* 20 USD CPM for video ** 9 USD CPM for preloaders ** 5 USD CPM for rich media interstitials** VS 0.1 USD CPM for phone banners * Source: Interview, Smaato Germany ** Source: Interview, Madvertise 6 Note: Prices are examples. Daily ad prices vary, depending on market development
- 7. Proven platform, trusted by major brands ScoopKit is used to publish Disney’s Donald Duck and a leading daily tabloid in Finland Over half of ScoopKit’s customers are based in the United States followed by Belgium, Germany, Finland and Switzerland 7
- 8. Customers love it Christian Frühwirth presenting ScoopKit at the World Publishing Expo 2012, Germany Michael VanStry, Editor of Costal View News. “I’m looking forward to the trial!” “I’m looking forward to the trial!” Robert Slowinski, Head of digital products, Mittelbayerische Michael VanStry, Coastal View News, California Werbegesellschaft KG Publishers of 50+ free sheets signed up for trials with ScoopKit in just 3 days at the World Publishing Expo 2012 8
- 9. Get your App and reach your tablet audience with Scoopkit – its free, no strings attached! Visit scoopkit.com or contact us at [email protected]
- 10. ScoopKit Oy 902 Broadway, 4th Floor / New York City, NY, 10010 Urho Kekkosen katu 7 B / FI-00100 Helsinki / Finland [email protected] www.scoopkit.com Scoopkit Helpdesk Phone: +1 (347) 227-2020 Email: [email protected]