Scott lipsky-sic-2011
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This document discusses the importance of user experience (UX) innovation for business success. It argues that UX brilliance means providing the best total experience for users from their first interaction through their entire relationship with a product or company. Key aspects of UX brilliance include making a great first impression, simplicity, usability, solving user problems, and delivering amazing customer service. The document warns against common misconceptions like thinking new technologies or being first to market are necessary for success. It emphasizes that the user experience is more important than other factors like technology, branding or press. UX innovation is described as crucial for business innovation.
Scott lipsky-sic-2011
- 1. Scott Lipsky [email protected] UX Innovation IS Business Innovation
- 2. entrepreneur 13th century french verb entreprendre, meaning “to do something” or “to undertake”
- 3. RISK
- 4. RISK Guts Why? Vision Crazy! Obsession Driven
- 5. SUCCESS FAME MONEY
- 6. INVENTION INNOVATION IDEAS
- 7. INVENTION INNOVATION IDEAS
- 8. INVENTION Creative SPARK Obsession with THE NEXT THING Wanting to make the world BETTER
- 9. IDEAS
- 10. IDEAS Genius is 1% inspiration... and 99% perspiration - t edison
- 11. IDEAS SOLVE KNOWN PROBLEM FILL KNOWN GAP IMPROVE WHAT EXISTS
- 12. IDEAS INNOVATE OR IMPROVE BUSINESS STRATEGIES INNOVATE OR IMPROVE EXISTING PRODUCTS OR IDEAS
- 13. IDEAS Good ideas, even brilliant ideas, are a dime a dozen... 99% of the business success factor lies in EXECUTION
- 14. INVENTION INNOVATION IDEAS
- 15. INNOVATION M-W: The introduction of something new. A new idea, method or device.
- 16. INNOVATION Successful innovation is not possible without creation of a Brilliant User Experience
- 17. UX What is UX Brilliance?
- 18. UX Brilliance Not just the UI anyone can create a cool ui
- 19. UX Brilliance The TOTAL EXPERIENCE from first touch through the entire lifespan of the relationship
- 20. First Touch Opening the box? Clicking a link from another website? Clicking on an ad? Receiving an email from the company? Typing a URL & landing on a home page? Clicking a link in an email from a friend? First time on the phone?
- 21. Unalterable Golden Rule You have 1 chance to make the best first impression If you screw up, 10 more people will hear about it If you ace it, 1 more person will hear about it
- 22. UX Core Principles Simple Smart Sensible Small Self-explanatory
- 23. UX Requirements Save me TIME (because my time is valuable) Make me MORE PRODUCTIVE Help me be MORE CREATIVE Make me LOOK GOOD Save me MONEY (or help me make more of it) Be so much BETTER than how I do it now that I will have no choice but to switch Make me SMILE - delight me Make me say WOW, THIS IS COOL Make me want to TELL MY FRIENDS about it Help me be MORE CONNECTED with my family, my friends, my coworkers, the world
- 24. UX Killers Don’t make it hard for me to learn something new Make it obvious Don’t make me search for something Pricing? Contact phone number? Don’t be missing important abilities Meet my fundamental expectations Don’t try to convince me I need something I don’t Solve a real problem I already have DON’T PISS ME OFF!
- 25. A repeated customer service experience
- 26. Misconceptions It’s gotta be Web 2.0 / Web 3.0 / AJAX / FotD Craigslist UX success due to its simplicity Business success due to its business innovation
- 28. Misconceptions It’s gotta be first to market Google UX success due to its simplicity Business success due to its business innovation
- 29. Misconceptions It’s gotta be first to market Google UX success due to its simplicity Business success due to its business innovation
- 30. Misconceptions It’s gotta be great looking Amazon.com UX success due to its simplicity Business success due to its business innovation
- 32. Misconceptions If customers love it, don’t change anything MySpace, Novell, many others Business failure due to ceasing innovation
- 33. What’s most important? Technology UI Logo # Downloads Branding Press Coverage
- 34. What’s most important? The TOTAL EXPERIENCE from first touch through the entire lifespan of the relationship
- 35. Common UX Disasters No human interaction allowed I can’t find the most commonly requested information The information I AM provided is wrong or insufficient I can’t remove or undo what I just posted or did I am simply blocked from interacting I am not provided amazing customer service
- 36. UX Brilliance
- 37. UX Brilliance The TOTAL EXPERIENCE from first touch through the entire lifespan of the relationship
- 38. UX Brilliance
- 39. Unalterable Golden Rule You have 1 chance to make the best first impression If you screw up, 10 more people will hear about it If you ace it, 1 more person will hear about it
- 40. UX Brilliance IS Business Brilliance
- 41. UX Innovation IS Business Innovation
- 42. Scott Lipsky [email protected] UX Innovation IS Business Innovation
Editor's Notes
- #27: While newspapers were already being replaced by electronic delivery of news and information,Craigslist helped nail the coffin shut by innovating classified ads.Do they have an impressive UI?Does their logo leave an impression?Do any of you actually KNOW what the logo looks like?Here it is...