The film opening targets a specific audience of 15 years of age and older. It was classified as a 15 rather than an 18 due to adhering to 15 rating conventions regarding violence, language, sexuality and other content. While both males and females may enjoy the film, it is possible that some females will be drawn to the love story elements at the beginning, as love stories traditionally attract mostly female audiences of around 85%. The film opening was designed to appeal to general horror film audiences while also potentially attracting some females.