ScriptOn - #LsmPakistan
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This document outlines business assumptions for a product called Scripton. It assumes Scripton will gain interest from web designers and PR agencies. For web designers, it assumes they will be willing to use a free limited version but not all will pay. For PR agencies, it assumes they will be interested in social media campaigns powered by Scripton and willing to pay $5,000 per campaign. Market feedback validated interest from some designers and PR agencies. The minimal viable product will focus on converting HTML to PHP and automatically generating content management systems.
ScriptOn - #LsmPakistan
- 1. cripton Your Complete Control Over Content
- 2. Business Assumption This product will gain interest of Web designers and PR agencies. Web designers want to break free from technology architecture constraints and focus more on the creative aspect of the design. Designers will be willing to pay $9.99 per Static to Dynamic Conversion. Average designer makes 100 design applications per year. With 1000 designers using our product, our yearly estimated revenues we will be almost a million dollars (100*1000*9.99) PR Agencies would want to objectively evaluate their campaigns Finding contact information of the right target audience is the biggest challenge faced by PR agencies. PR agencies will be willing to use the application and develop their own campaigns through Scripton As part of the support agreement, PR agencies will be willing to pay a minimum of $250 per digital campaign per month. Per campaign support earnings will be $3000.
- 3. Market Feedback We interviewed 20 designers and 3 PR agencies. Designers’ Response 10% were highly exited and willing to pay $10 or even more 80% designers were willing to use the application but not pay. 10% were confused whether it will be possible to develop such a solution PR Agencies Response 66% responded very positively and agreed to pay $5000 per campaign or even more for Scripton enabled service. 33% did not respond well to the product idea pitch
- 5. Refined Business Assumptions Scripton as a product will gain interest of designers specially freelancers. Not all Web designers will be willing to pay for the product, but will be willing to use the free limited version with content storage space constraint of 10 MB. PR agencies will be interested in Social Media Services for their campaigns powered by Scripton PR agencies will be willing to pay minimum of $5000 per digital campaign powered by Scripton. PR agencies will be willing to use the application and develop their own campaigns through Scripton The PR campaigns are generally short lived, so there is not much support needed
- 6. Valid Assumptions Web designers want to break free from technology architecture constraints and focus more on the creative aspect of the design. PR Agencies would want to objectively evaluate their campaigns Finding contact information of the right target audience is the biggest challenge faced by PR agencies
- 7. Minimal Viable Product Our minimal viable product will have the following features: HTML to PHP Converter Automatic generator of requirements specific Content Management System User Management System Cloud based Storage Mechanism