Search engine optimisation(synopsis)
- 1. SEARCH ENGINE OPTIMISATION -Anurag Prasad SYNOPSIS: Introduction: SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
- 2. PROJECT: This presentation will try its best to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly to building the links and marketing the unique value of the site/organization's offerings . OBJECTIVE: The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a 1|Page
- 3. primary method of navigation for almost all Internet users. Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return. SCOPE: Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the 2|Pa g e
- 4. search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers . REFERENCES: Daily Blogs on SEO/M Threadwatch - A popular community blog on all things search SearchEngineWatch Blog - SEW, operated by Danny Sullivan, is one of the most respected sources for SEO and search news inside and outside the webdev community SEO-Scoop - Donna Fontenot's personal and often introspective take on SEO 3|Pa g e
- 5. StuntDubl - Todd Malicoat's SEO tips and tricks journal Cre8pc Blog - Kim Krause Berg presents on usability, marketing, webdev and the search markets Jim Boykin's SEO Thoughts - The owner of WeBuildPages, a reknowned development and SEO shop, Jim's blog is geared to industry insiders and those who want an expert view Matt Cutts - One of Google's search engineers, Matt is Google's official representative to the SEO world SERoundtable - Barry Schwartz's roundup of all things search related SEOBook - Aaron Wall's accompaniment to his excellent book on SEO Link Building Blog - Patrick Gavin and Andy Hagans of Text Link Ads combine for great advice on the subject of where and how to get links to your site 4|Page
- 6. Search Engine Journal - Loren Baker's collection of posts and guest writers about events and phenomenon in SEO/M Marketing Pilgrim - Andy Beal's journal of the search engine space and SEO events Google Blogoscoped - Philipp Lenssen's journal of Google events, with an SEO bend 5|Pa g e