Search engine optimization
- 1. SEARCH ENGINE OPTIMIZATION Search engine optimization is the process of improving the visibility of a website on organic (“natural or un-paid) search engine result pages (SERPs). On Page Seo Off Page Seo
- 2. SEO TYPES On Page Seo- is the practice of optimizing web pages in order to rank higher and earn more relevant traffic in search engines. Off Page Seo- refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
- 3. TECHNIQUES OF SEO White Hat Seo Black Hat Seo Grey Hat Seo
- 4. ON PAGE SEO Meta Tags- are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. Title tag (70 words) Meta Description tag (160 words) Meta Robots tag Meta Keywords Tag Anchor Tag Image Alt Tag
- 5. GOOGLE WEBMASTER TOOL Google Search Console is a no-charge web service by Google for Webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It has tools that let webmasters: 1. Submit and check a Sitemap. 2. Check and set the crawl rate. 3. List internal and external pages that link to the site. 4. See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- 6. TOOLS FOR SEO Page speed Insight Mobile Responsive Test Check duplicate content (siteliner.com)
- 7. INTERNAL LINKING An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.