search engine optimization ppt presentation

search engine optimization ppt presentation

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  SEO Search Engine Optimization Presentedby-BHAVESH PALIWAL
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  02 WHAT IS SEO SEOstands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.
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  03 TYPES OF SEO THEREARE THREE TYPES OF SEO on-page SEO 1. off-page SEO 2. technical SEO. 3.
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  On-page SEO (alsocalled on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. 04 ON-PAGE SEO
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  05 OFF-PAGE SEO Off-page SEOincludes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
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  TECHNICAL-SEO Technical SEO isthe process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.
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  Working of SearchEngine A Search Engine operates is a three manner-: web crawling 1. 2. indexing 3. Ranking and Serving Results
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  Perspective (Global /Regional) Targeted Traffic Increase Visibility High ROI (Return on investment) Cost-effective Flexibility �ADVANTAGES OF SEO�
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  ? DISADVANTAGES OFSEO ? SEO doesn't guarantee success. SEO services can be expensive at first. SEO can take 4–6 months to show results, and Google says it could take up to a year. By doing SEO you compete against the rest of the Internet
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  A sitemap isa blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important. SITEMAP
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  A robots.txt fileis a set of instructions telling search engines which pages should and shouldn’t be crawled on a website. Which guides crawler access but shouldn’t be used to keep pages out of Google's index. ROBOTS.txt
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  In SEO, canonicaltags are used to let Google know which version of the page you want to appear in search results, to consolidate link equity from the duplicate pages as well as to improve crawling and indexing of your website. CANONICAL
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  THANKYOU
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  Power of socialmedia platforms Creating compelling content Two-way communication Leveraging analytics for better results 06
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  Email Marketing Effectiveness ofemail marketing Building an email list Crafting personalized and targeted campaigns Analyzing email metrics 07
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  Significance of content marketing Providingvaluable information Building brand authority Creating and distributing relevant and engaging content Content Marketing 08
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  Concept of PPCadvertising Driving immediate and targeted traffic Platform ads Setting up campaigns Optimizing keywords Monitoring performance Pay-Per-Click Advertising (PPC) 09
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  Conclusion Summarize key pointsdiscussed in the presentation Reinforce the significance of digital marketing for businesses in today's digital age Encourage the audience to explore and implement digital marketing strategies to stay competitive 10