Search engine optimization tutorial 2019

Search engine optimization tutorial 2019

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   WHAT isSEO?  SEO Purpose  KEYWORD Research  SEO Process Step By Step  KEYWORD Research  KEYWORD Selection  PAGE Selection  ON PAGE SEO  OFF PAGE SEO  CONCLUSION
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  SEO refers toSearch Engine Optimization. It is technique used to make search engine friendly and increase the visibility of a website in Search Engine results page (SERPs).Its free listing technique.
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  • Increase WebsiteTraffic • Make your Website easily findable over the web to Increase the visibility • Offers Individuals and Business with a small budget to start basic search engine optimization without making large investments for small • To scale up number of leads from websites
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   Keywords Researchis a process involves discovering the words and phrases that people use in search engines for the ultimate goal what your target audience wants to find on Search engine.  For keywords research we are using ‘Google ads keyword planner tool’ which provides you details about keyword monthly searches and competition.  Note: Here we are making keyword list which are important for client business e.g. Client wants to make business in digital marketing Course services then the keywords list are:  Digital marketing  Online marketing  Digital marketing Agency  Digital marketing Strategy etc.
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  Keyword Selection isthe step for implementing your search engine optimization strategy, where selecting effective Keywords for search-engine optimization process. For Example : We have Researched 20 keywords list which are important and from them we have decided to work on 12 effective keywords having more monthly searches and which are useful to increase website traffic.
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  • Here weselect which pages are important for on page SEO process • This selection of pages made according to client product and services • For example : Client want to promote website design services then we will find out which pages having proper information website design services
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  It’s a processwhich optimize content and HTML source code of a page to make website search engine friendly, where changes are done on website in top of Headline, Company’s URL and the Database.
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  1. SEO friendlyURL It Should include your main focus keyword, Separate Each word by hyphen, Small letters Example: www.yourdomain.com/digital-marketing-courses.html 2. Page Title It should start with main focus keywords Its length should 65 characters which count space also. Your page title should be unique 3.Page Description Page description means Meta Description its content describe your web page.It should be unique plus the characters should include 155 to 165 with include space.The content should also contain your main focus keywords. 4.Meta Keywords Meta keywords also means the keyword list. It should be your targeted keywords with list minimum 5 keywords and each keywords should be separated by comma.
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  5. Heading The webpage content should include main focus keywords including HTML tags <H1>, <h2>,<h3> 6.Page Content In your content the First paragraph should describe your main focus keyword it includes 100 words. 7. In your content the Second paragraph should contain Search related Keywords include LSI- Latent Semantic Indexing where the keywords are mainly where you search on the search engines like on Google. 8. Internal and External Links Internal links means when your domain name is similarly link to the same domain name on other page called Internal Links. Internal links means when your domain name is linked withe different domain name is called External links. 9. Image Optimization In your image optimization the image name should include same with your main focus keywords with small letters and each word space by hyphen. Image should be in .jpeg format.
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  SEO score checkermeasure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. SEO score checker measure of how well your website is optimized to rank on Search Engine Result Pages (SERPs) SEO checker identifies what needs to be changed, replaced, removed, or improved SEO checker also shows how much percentage has get to your website
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  • It’s aprocess done outside the website pages where creating BACKLINKS for website from other relevant websites. • Off Page SEO has to use promotion method for website designing for the purpose of ranking the website higher in search engine result page • In OFF page SEO, BACKLINKS are the incoming links for the webpage.
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  YOUR WEBSITE (e.g. https://digitalmark etersamiksha.blog spot.com) Blog Posting e.g. Blogger.com Tumblr.com Social Bookmarking e.g.rediff.com Forum Signature Posting e.g.Quora.com Article Submission e.g. live journal Social media Engagement & Posting Local listing e.g. Just Dial , Sulekha.com, Indiamart.com
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  1. Blog Posting: Youcan post your blogs from various websites e.g. Blogger.com, Wordpress.com etc. Blog posting site are free to the users to post their ideas and share. Blogger.com is the free website from Google that allow users to posts, photos, videos etc. Blogs contents includes the detailed information about the topic you choose to posts. You can use this blogs to post on social media sites with the help of backlinks, which directly give the users to see your blog page detailed information from various social websites you post it creates opportunities for sharing. 2. Social Bookmarking Social bookmarking helps the users to link their webpage that they want to share, through social book marking sites to create link. the following site are e.g. Reddit.com, Pinterest, Dig, Driggle etc. From "Reddit.com" is the site which store your website link and share it on social media and other platforms. On reddit users can post and share & can like and rate the various content. Through reddit you can link your post, articles. images & videos. 3.Forum Signature Posting Forum signature posting is the technique to build backlinks for your webpage through which you can post your ideas on website e.g. Quora.com. On "Qoura.com" you can post your Question and Answer, where questions are asked and answered, For forum posting there are many sites like crackle .com, blinkx.com,
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  4. Article Submission Articlesubmission contains sharing the articles by the users to post on sites like on Live Journal. On "Live Journal" is the social media platform where you can share your articles and can link your blog in the post where the users can directly. Articles must contain 500 words to describe your posts. There are various sites like wattpad.com, hubpage.com, evernote.com etc. where you can post your articles. 5. Social Media Engagement & Posting Through Social media websites you can post your ideas, articles where you get likes & comments. It helps to increase your followers and can help to build brand awareness from social media sites. Continuous posting can helps to increase traffic and you can reach to your customers by social engagement. Social Media Engagement sites like Instagram, Twitter, Facebook etc. 6. Local Listing Local listing helps to publish your business on various sites for free there are number sites who advertise your business from their websites with less investment. Their are paid listing website also for local listing your business where you have to pay some amount to advertise your business. Local listing sites are Just dial.com, Google my business, sulekha.com etc.
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  In website rankingGoogle search engine evaluates the website information in its index Indexing means search engine adding your website information to search engine database or index. To check whether your website is indexed or not from the Google web master tool (Google Search Console). To check your website is mobile friendly or not MOBILE FRIENDLY TEST helps to know whether your webpage is mobile friendly means you can access your webpage on mobile. If your URL is not mobile friendly means your content is not properly opened on mobile.
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   SEO helpsto increase your website traffic and Sales  SEO tools are an important consideration to help optimize a website for search engines  Starting from the number of visits to your website, which is the first to improve once you increase visibility, you will see how other aspects of business are affected, such as sales.  It helps for small business with small investment the SEO tool help to grow your business in sales and marketing.  Search engine has become not only recommendation for the modern business but it has become necessity for the business to run successful in online marketing.