Search engine user behaviours
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Users typically finish searches on the first page of results and refine queries by changing keywords or moving to another search engine. When searches don't provide the desired results, users will narrow their queries through additional searches and refinements. Eye tracking research also shows users primarily review results on the first page and will change search engines if the first search is unsuccessful.
Search engine user behaviours
- 1. User Behaviours on Search Engines
- 2. How do we use search engines ? • Finishes the search on first page • Query Refinements • Change the keywords • Moving to another search engine
- 3. Query Refinements • Search • Narrow • Search • Narrow • Search • Narrow • Search • ...
- 4. How many results do they review ?
- 5. Eyetracking
- 6. When do they change search engine?
- 7. If user cannot find at the first search
- 8. First result =? Top company on field