Search Intent: Key to Securing PPC Campaign Success
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Learn search intent and apply on your Google Ads campaign.
Search Intent: Key to Securing PPC Campaign Success
- 1. Search Intent to Secure PPC Campaign Success Source: https://proquantic.ae/
- 2. what is search intent? Search intent is the main goal of the user when he or she types a phrase in the search tab. It is the result that is expected while searching for a brand or a product. Unless and until a business masters understanding search intent behind people clicking the Google Ads, conversions will remain low.
- 3. Dubai Search intent ā a crucial key to PPC success ā¢ Creation of relatable content ā¢ Budget diversion to the ways that fetch higher ROI ā¢ Always boost page view
- 4. So, how does it influence your Google Ads strategies? ā¢ Let's you create a targeted ad copy ā¢ Experience reduced bounce rates ā¢ Boosting conversion ā¢ Identification of gaps in opportunity faster
- 5. Recognizing and leveraging search intent for business growth ā¢ Types of keyword ā high to low ā¢ How many types of high intent keywords are there? ā¢ Ways to identify search intent categories
- 6. Informational intent keywords ā¢ Users look for information ā¢ E.G Guide to, Ways to, How to, Benefits to, Advantages of ā¢ Offering value-based content aligned with search intent ā¢ Content like : How to videos, Informative blog post, Infographic, A detailed guide
- 7. Navigational intent keywords ā¢ Customers already knows the brand website. ā¢ Navigational search intent defines loyal customers who are already aware of your brand. ā¢ Your customers will make another purchase or seek another service from you. ā¢ E.g Brand login, Cost of, Hours of, Location of, Brand name
- 8. What can you do with navigational intent keywords? ā¢ Identification of most relevant search terms your customers are using. ā¢ Make sure you own your navigational terms and all the versions like brand name adjustments, typos, spellings, etc. ā¢ The contents that you can create in this case to convert the navigational search terms are: o Webinars o Landing pages o Service or product description o Case studies
- 9. Transactional intent keywords ā¢ These search intents are created by the users who are certain to purchase a product or a service. ā¢ Most common keywords are: o Order o Buy o Purchase now o Smart watch price at
- 10. Utilization of search intent in PPC ā¢ You can create ads in various formats: Google ads enable the marketers to include product image. So, when the user gets to see the picture, he is most likely to make a purchase. ā¢ Users clicking on paid ads carry high commercial intent: A majority of user cannot distinguish between non-ad pages and ads but a staggering 64.4% of users who click, have a deep purchasing intention. ā¢ Google ads deliver a significant ROI: When prospective customers search and find the product that align with their needs, they will not bother to check other ads or links.
- 11. Targeting transactional intent keywords ā¢ Creating a compelling ad copy: Create an ad that fulfils search intents in concise and short words. You can also couple that with a compelling landing page, with same yet extensive messaging. ā¢ Clean design:The landing page or ad copy must not be cluttered. Refrain from putting in more words than needed. ā¢ Offer freebies:Offer freebies on top of the core offer so that the customers feel that your deal is a raw deal that they cannot decline.
- 12. Thank you!