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Secrets of Successful Blogging
The document discusses the essentials of successful blogging, including the definition, statistics, benefits, and necessary elements for setting up and promoting a blog. It highlights the importance of creative self-expression, the role of SEO, and various platforms and approaches for blogging. Additionally, it offers practical advice on topics, voice, and promotion strategies to engage audiences.
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Secrets of Successful Blogging
- 1. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. 1 Secrets of Successful Blogging August 11, 2013 by Jen Beever Center for Spiritual Living Granada Hills How do I …..?
- 2. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. 2 Agenda • Introductions • Facts about blogs • Benefits of blogging • What you need to set up a blog • Elements of a great blog post • How to promote your blog
- 3. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Blog Facts • Definition: – a personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, also may include journal entries, commentaries and recommendations compiled by the user; also written web log, Weblog; also called blog (http://dictionary.reference.com/browse/weblog) • Millions of blogs today • 65% abandonment rate – Business blogs, www.blogging.org – +90% in 2008, www.technorati.org 3
- 4. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. How Many Blogs? • Tumblr.com - 101.7 Million blogs with 44.6 Billion blog posts • WordPress.com - 63 Million blogs • Livejournal - 62.6 million blogs with • Weebly - over 12 million blogs • Blogster - over 582,754 blogs • No clear stats for Blogger, Blogsome, or Posterous. --Blog post by Eric Pangborn http://snitchim.com/how-many-blogs-are-there/#sthash.HDk2ziyD.dpuf 4
- 5. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Blog Stats • Jeff Bullas Blogging Infographic http://www.jeffbullas.com/2012/08/02/blogging- statistics-facts-and-figures-in-2012-infographic/ • Eric Pangborn blog post http://snitchim.com/how-many-blogs-are- there/#sthash.HDk2ziyD.dpuf • 2011 Nielsen Report http://www.nielsen.com/us/en/newswire/2012/b uzz-in-the-blogosphere-millions-more-bloggers- and-blog-readers.html 5
- 6. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Not a writer? • Video blog – http://www.jakeandamir.com/post/422416 661/couch • Post podcasts • Post art / photos / images 6
- 7. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Sample Blogs • Tumblr – http://scienceofmindblog.tumblr.com/ • Wordpress - http://nickandrea19.wordpress.com/2013/06/10/scie nce-of-mind/ • Self-hosted Wordpress - http://michaelhyatt.com/ez-wordpress-setup.html • Typepad blog - http://daryllorettecafe.typepad.com/ • Google Blogger - http://cakewrecks.blogspot.com/ 7
- 8. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. More Sample Blogs • Livejournal - http://lisayee.livejournal.com/ http://blue-succubus.livejournal.com/ • Blogster - http://www.blogster.com/rusty-armor/ • Weebly - http://bibisart.weebly.com/ http://david.weebly.com/index.html 8
- 9. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Blogging Benefits • Creative self expression • You don’t have to be a writer • Repurpose your blog into a book or podcast • Google likes blogs – dynamic content! • Helpful information for your audience – Content marketing is the new success tactic 9
- 10. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Marketing Change & Google 10
- 11. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Old • One to many • Synchronous • “Push” marketing • Geographic barriers • Unique Selling Proposition • Sales funnel 11
- 12. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. New • Many to many • Asynchronous • “Pull” marketing • Geographic boundaries fall • UBN: Unique Buying Need • Buying funnel 12
- 13. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. “Old” SEO (still working) • Meta Tags (for Yahoo & Bing) • Content - rich with keywords • Links (Google doesn’t like spammy links) • Changing content – dynamic sites 13
- 14. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. New SEO = SMO 14
- 15. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. What You Need to Start • Topic • Voice • Potential Audience • Register URL / custom domain? - $10 – Host – GoDaddy - $6/month – Install WordPress – Select Template 15
- 16. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Purpose / Topic / Voice • 3 Objectives • 5-10 topics you want to write about • What’s your tone of voice? 16 • Funny • Sarcastic • Helpful • Spiritual • Heartfelt • Controversial • Witty • Sincere • Silly • Reflective
- 17. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Purpose / Topic / Voice • You can mix and match! – Categories – Themes • Monday – How to • Wednesday – Theoretical • Friday – Opinion / Controversy – Spin Sucks – Friday Gin and Topics – Maine PR Maven – Monday PR Profile 17
- 18. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Elements of a Blog Post 18 headline byline lead-in Blog name about/photo Photo / graphic
- 19. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. More Elements of a Blog Post 19
- 20. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. More Blog Elements 20 call to action comment share options
- 21. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. A Real Blog Post Exercise (the blog post link has been removed from public view) • Length? • Topic? • Headline? • Other 21
- 22. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Blog Directories (free) • http://www.dmoz.org • http://technorati.com 22
- 23. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Promote Your Blog Posts • RSS Feed (Feedburner) • Email signature line (general link) • LinkedIn Profile & Discussion Groups • Facebook Personal Profile, Co Page • Twitter • Emails to contacts • Google Author, Google + 23
- 24. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. RSS Feed 24
- 25. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Email Signature Line 25 How to Set up a Custom Email Signature in Outlook (https://www.youtube.com/watch?v=pJ5nJH0fJyw)
- 26. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. LinkedIn Status Update – (semi – manual) 26
- 27. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. LinkedIn Groups – (manual) 27
- 28. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Facebook Co Page – (auto) 28
- 29. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Twitter – (auto) 29
- 30. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Email or eNewsletter 30
- 31. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Google Author - https://plus.google.com/authorship 31
- 32. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. Questions/Feedback 32
- 33. Creative Commons LicenseAttribution - NonCommercial- Share Alike 3.0 U.S. 33 • CMO for Hire • Strategic Marketing Consulting • Certified Inbound Marketing Professional • • 818-347-4248 • www.newincite.com Don’t Leave Your Marketing to Chance Jennifer Beever Follow me: