Semantic web & structured data - #BrightonSEO
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The document discusses the Semantic Web and its foundational elements, including structured data, markup languages, and knowledge graphs like Freebase, which Google acquired in 2010. It highlights the significance of data sharing and the growth of automated systems for entity retrieval and linking, aiming to redefine how web data is used across applications. Additionally, it outlines challenges, resources for beginners, and the potential for enhanced content marketing through semantic technologies.
![DISTRIBUTION OF WEB SEARCH QUERIES
[Lin et al. 2011]](https://image.slidesharecdn.com/semanticwebstructureddata-bobbink-brightonseo-09-2014-140912092932-phpapp02/85/Semantic-web-structured-data-BrightonSEO-15-320.jpg)
Semantic web & structured data - #BrightonSEO
- 1. THE SEMANTIC WEB & STRUCTURED DATA A Journey Into the Unknown Jan-Willem Bobbink -@jbobbink http://bit.ly/brightonsemantic NOTPROVIDED.EU
- 8. •Picture of somebodywithdienbladI GAVETHIS INFO TO GOOGLE!
- 9. FREEBASE: ADD A PERSONAL PAGE
- 10. GOOGLE ACQUIRED FREEBASEIN 2010
- 11. REASON: IT’S ALREADY ANNOTATED!
- 13. THE NEXT STEP: KNOWLEGDE VAULT
- 14. WHY IS THIS “THE NEXT THING”?
- 15. DISTRIBUTION OF WEB SEARCH QUERIES [Lin et al. 2011]
- 16. A BIT OF HISTORY
- 17. W3C SEMANTIC WEB ACTIVITY “TheSemantic Webis a collaborative movement led by international standards body theWorld Wide Web Consortium(W3C). The standard promotes common data formats on theWorld Wide Web”
- 18. THE SEMANTIC WEB Tim Berners-Lee: “The Semantic Webprovides a common frameworkthat allows data to be shared and reused across application, enterprise, and community boundaries” GOAL: REDEFINE THE WEB
- 19. WHAT DO YOU NEEDFOR A SEMANTIC WEB? 1.Data 2.Mark up language 3.URLsto share the dataIT’S NOT THAT DIFFICULT!
- 21. FREEBASE = 1 KNOWLEDGE GRAPH
- 26. KelvinNewman
- 30. USE A SEARCH ENGINE
- 31. ASK PEOPLE!
- 33. USE ANCHORTEXTS
- 34. HOW DOES GOOGLE DECIDE ABOUT THE SOURCE? Source: BillSlawskihttp://www.seobythesea.com/2013/05/google-knowledge-graph-results/
- 36. WHAT IS THE OUTCOME?
- 37. DBpedia
- 38. GeoNames
- 39. Eagle-i
- 40. Fishbase
- 41. •Accessiblevia API •Data is free touse •Sharingdata = linkbuilding •Enrichyourcontent & appsENRICHYOUR MARKETING! ADDITIONAL CONTENT
- 42. INSERT DIRECTLY INTO WEBPAGES
- 45. THE PRACTICAL SEMANTIC WEB
- 46. INCREASED CONVERSION 5-11x JAY MYERS –BEST BUY
- 49. •Extract / infer new relationships: Disease <-> phenotypes <-> genotypes •Analyzed diagnoses across patients and publications •Measuring trust based on social metrics, expertise and past contributions. USEFULLNESS OF SKELETOMESUPPORT SCIENTIFIC RESEARCH
- 50. LINKED OPEN DRUG DATA MERGE KNOWLEDGE GRAPHS
- 51. •Createmore cases •Standardizationof markupformats •Developplatforms toeaseadoptionWAY TO GO! CHALLENGES OF THE SEMANTIC WEB
- 52. BEGINNER RESOURCES •G+ community: SemanticSearch marketing •30+ Semantic Web Introductions, References, Guides, and Tutorials http://bit.ly/30intros •A guide (PDF) to LinkedOpen Data: http://bit.ly/gtlod •Practical Semantic Web and Linked Data(PDF) http://bit.ly/gtlod2
- 53. ADVANCED RESOURCES •Follow the annualscientificevents: ISWC, KDD, WSDM, SIGIR, WWW, KEWSandmanymore -> download papers + workshops. •Follow papers: http://scholar.google.com/& patents (filter byauthors& topics) http://www.google.com/advanced_patent_search
- 54. http://bit.ly/brightonsemantic& @jbobbink QUESTIONS? Get your chance right now! Or find me at the bar tonight
- 55. THANKS FOR THE IMAGES! •Books: http://consumingpsychology.blogspot.com/2012/06/psychology-of-colour- coke-red-and.html •Einstein quote: http://randumbuzz.com/tag/human-stupidity/ •Seeds: http://samedwardsblog.files.wordpress.com/2012/09/seeds.gif •History: http://blog.law.cornell.edu/voxpop/files/2010/02/radarnetworkstowardsawebos.jpg •Factory: http://www.rtcmagazine.com/files/images/3741/RTC1208_TD_Kont_Fig02_large.jpg •Knowlegdegraph: http://www.google.com/insidesearch/features/search/assets/img/static- graph.png