The Semantic Web: It’s for Real Jim Hendler Tetherless World Professor of Computer and Cognitive Science Assistant Dean of Information Technology and Web Science Rensselaer Polytechnic Institute http://www.cs.rpi.edu/~hendler @jahendler (twitter)
My Web page http://www.cs.rpi.edu/~hendler
My embedded metadata
My talk today From Research to Web
DAML Notional Schedule   Now Later 2001: We will change the world!
On the Web --  links are critical! <a href= URI> HTML Web page Any Web Resource <a href= “http://…”> RDF URI URI URI RDF is like the web!
Links in the data <mind:Person  rdf:id= “Hendler”> <mind:title jobs:Professor> <jobs:placeOfWork  http://www.cs.rpi.edu> </mind:Person> DOC1 Hendler DOC1 Mind:title Jobs:placeOfWork Web Page http://www… Professor Jobs: Mind: Jobs:
Asserting Links in the data <mind:Person  rdf:id= “Hendler”> owl:sameAs <http://dbpedia.org/page/James_Hendler> DOC2 Hendler Mind:title Jobs:placeOfWork Web Page http://www… Jobs:Professor Dbpedia:Hendler Owl:sameAs Dbpedia:ComputerScientist Dbpedia:occupation
Linking Web Resources Sindice.com
Linked Data is entering many sectors Linkeddata.org 37 billion links
Linked Data + Semantics &quot;Linked Data&quot; approach finds its use cases in Web Applications (at Web scales) A lot of data, a little semantics Finding anything in the mess can be a win! http://www.cs.rpi.edu/~hendler/LittleSemanticsWeb.html
Semantic Web What is different now? Semantic Search Advertising drives Web market Some Visible successes Watson, Siri, Evi… “ Buzz” around data on the Web Esp open govt data Enterprise Technology Maturity Market demand pushing tech maturation (BUT - business models still not mature)
Semantic Web What is driving the change? Maturation of RDF technologies SPARQL endpoints Embedded markup Schema.org & RDFa  Lightweight Knowledge A little semantics goes a long way
Maturation of the  “bottom” of the Semantic Web What is seeing  the most use?? RDFa
Facebook’s Open Graph Protocol April 2010 Today
Because they need the links! 2012: Extending the Social Graph
Creates a platform for SW-powered apps
Schema.org  (6/2011)
Schema.org Video results show above regular results because of the embedded schemas - Google isn’t “guessing” on these
Rumors of bigger Google play coming soon July 2010 Feb 2012
Semantic Web in the Enterprise Aug 2010 cf.  Oracle 2012
Enterprise Semantic Web DoD RFI – 12/2011
Watson and Semantic Web IBM
Watson and Semantic Web IBM
Agents coming Agent Technology is here
With more to come Agent Technology is here (and more to come…)
Semantic Search IEEE Computer, Jan 2010; IEEE Computing Now, Feb 2010 (free)
Semantic Search 2009-2010 Emerging search engines, new functionality
Semantic Search  2011-12 Integrated into search engines, continuing improvement
“ Web 3.0” Linked Data  (RDF, SPARQL) Semantic Web  (RDFS, owl) Web 3.0  Web 2.0 Web 3.0 extends current Web applications using Semantic Web, esp semantic and real-time search, technologies and graph-based, open data. Web (REST API)
Example:Trialx.com
Unclear business model
Which may be a feature Significant and growing commercial interest… Web:  Google, Amazon, Travelocity… Web 2.0: Facebook, Wikipedia, YouTube, Twitter… Web 3.0: ??
Summary The Semantic Web is real People asking  “how,” not why So far the commercial driver has been  “weak semantics” Very Simple  “ontologies”  Lots of linking Metadata agreements, not ontology alignments Web 3.0 adds semantics as a value add to regular Web functionality Data mashup Semantic search Semantic match Investor excitement: The big one is still out there
Your Questions Were Requested Session Focus My internal contacts here at Nuance have requested a basic introduction on semantic web, with the discussion biased toward two use cases: Question answering by machine “ When does home depot close?” “ Who has tylenol on sale?” “ Where is the nearest shoe store that carries Rockport?” (See Semantic Search) Automated agents “ Buy two tickets to the Patriots Jets game.” “ Reorder Bond Street English Breakfast from Upton Tea.” “ Find the lowest price on a Canon 70 to 200 f4 IS lens and email me the link.” (Discuss Siri)

The Semantic Web: It's for Real

  • 1.
    The Semantic Web:It’s for Real Jim Hendler Tetherless World Professor of Computer and Cognitive Science Assistant Dean of Information Technology and Web Science Rensselaer Polytechnic Institute http://www.cs.rpi.edu/~hendler @jahendler (twitter)
  • 2.
    My Web pagehttp://www.cs.rpi.edu/~hendler
  • 3.
  • 4.
    My talk todayFrom Research to Web
  • 5.
    DAML Notional Schedule Now Later 2001: We will change the world!
  • 6.
    On the Web-- links are critical! <a href= URI> HTML Web page Any Web Resource <a href= “http://…”> RDF URI URI URI RDF is like the web!
  • 7.
    Links in thedata <mind:Person rdf:id= “Hendler”> <mind:title jobs:Professor> <jobs:placeOfWork http://www.cs.rpi.edu> </mind:Person> DOC1 Hendler DOC1 Mind:title Jobs:placeOfWork Web Page http://www… Professor Jobs: Mind: Jobs:
  • 8.
    Asserting Links inthe data <mind:Person rdf:id= “Hendler”> owl:sameAs <http://dbpedia.org/page/James_Hendler> DOC2 Hendler Mind:title Jobs:placeOfWork Web Page http://www… Jobs:Professor Dbpedia:Hendler Owl:sameAs Dbpedia:ComputerScientist Dbpedia:occupation
  • 9.
  • 10.
    Linked Data isentering many sectors Linkeddata.org 37 billion links
  • 11.
    Linked Data +Semantics &quot;Linked Data&quot; approach finds its use cases in Web Applications (at Web scales) A lot of data, a little semantics Finding anything in the mess can be a win! http://www.cs.rpi.edu/~hendler/LittleSemanticsWeb.html
  • 12.
    Semantic Web Whatis different now? Semantic Search Advertising drives Web market Some Visible successes Watson, Siri, Evi… “ Buzz” around data on the Web Esp open govt data Enterprise Technology Maturity Market demand pushing tech maturation (BUT - business models still not mature)
  • 13.
    Semantic Web Whatis driving the change? Maturation of RDF technologies SPARQL endpoints Embedded markup Schema.org & RDFa Lightweight Knowledge A little semantics goes a long way
  • 14.
    Maturation of the “bottom” of the Semantic Web What is seeing the most use?? RDFa
  • 15.
    Facebook’s Open GraphProtocol April 2010 Today
  • 16.
    Because they needthe links! 2012: Extending the Social Graph
  • 17.
    Creates a platformfor SW-powered apps
  • 18.
  • 19.
    Schema.org Video resultsshow above regular results because of the embedded schemas - Google isn’t “guessing” on these
  • 20.
    Rumors of biggerGoogle play coming soon July 2010 Feb 2012
  • 21.
    Semantic Web inthe Enterprise Aug 2010 cf. Oracle 2012
  • 22.
    Enterprise Semantic WebDoD RFI – 12/2011
  • 23.
  • 24.
  • 25.
    Agents coming AgentTechnology is here
  • 26.
    With more tocome Agent Technology is here (and more to come…)
  • 27.
    Semantic Search IEEEComputer, Jan 2010; IEEE Computing Now, Feb 2010 (free)
  • 28.
    Semantic Search 2009-2010Emerging search engines, new functionality
  • 29.
    Semantic Search 2011-12 Integrated into search engines, continuing improvement
  • 30.
    “ Web 3.0”Linked Data (RDF, SPARQL) Semantic Web (RDFS, owl) Web 3.0 Web 2.0 Web 3.0 extends current Web applications using Semantic Web, esp semantic and real-time search, technologies and graph-based, open data. Web (REST API)
  • 31.
  • 32.
  • 33.
    Which may bea feature Significant and growing commercial interest… Web: Google, Amazon, Travelocity… Web 2.0: Facebook, Wikipedia, YouTube, Twitter… Web 3.0: ??
  • 34.
    Summary The SemanticWeb is real People asking “how,” not why So far the commercial driver has been “weak semantics” Very Simple “ontologies” Lots of linking Metadata agreements, not ontology alignments Web 3.0 adds semantics as a value add to regular Web functionality Data mashup Semantic search Semantic match Investor excitement: The big one is still out there
  • 35.
    Your Questions WereRequested Session Focus My internal contacts here at Nuance have requested a basic introduction on semantic web, with the discussion biased toward two use cases: Question answering by machine “ When does home depot close?” “ Who has tylenol on sale?” “ Where is the nearest shoe store that carries Rockport?” (See Semantic Search) Automated agents “ Buy two tickets to the Patriots Jets game.” “ Reorder Bond Street English Breakfast from Upton Tea.” “ Find the lowest price on a Canon 70 to 200 f4 IS lens and email me the link.” (Discuss Siri)