Seminar 3 // Apple Expo // Festival & Event

The Apple Expo is an annual event started in 1984 that was originally dedicated to Apple products but has expanded to the digital world more broadly. It began as a way for Apple to directly communicate with customers but over time grew significantly in size. However, Apple's decision to withdraw from the 2008 event caused visitor numbers to decline sharply and marked the beginning of the end for the Apple Expo in its original form.