Instructor: Charlotte Goldfried
What is Psychology Psychology is the scientific study of behaviour and of the mind.
Early Psychologies Structuralism  - Wilhelm Wundt (1832 to 1920) was a medical doctor who established the first psychology laboratory.  Wundt developed a way of studying the mind called introspection This involved asking individuals to objectively describe what was going on in their minds after being exposed to a particular object, such as a light or a sound The researcher would then try to determine the different parts of the mind that were being used.  The problem with this approach was that it did not produce consistent results. Today, most psychologists reject this method of investigation as being too subjective.
Early Psychologies Behaviourism  – developed by Watson (1878 to 1958) - originated in the United States.  Watson believed that the only information that could be  scientifically examined was observable behaviour.  Watson believed all behaviour was worthy of being studied – he legitimized the the study of both human and animal behaviour.
Early Psychologies Psychoanalytic Theory  – was developed by Sigmund Freud between 1885 and 1939.  He was the first person to talk about the unconscious, a part of the mind that was unseen, but frequently controlled human behaviour He also developed a stage model of personality  Humanistic Psychology  focuses on the uniqueness of individuals and the potential for choice and growth.  Cognitive Psychology  focuses on mental processes such as memory, learning, and perceiving.  Unlike the behaviourists they believe there is more to behaviour than simply what is observed.
Descriptive Research Methods   These methods describe.  They do not explain. 1. Naturalistic observation   - observing and recording behaviour in a natural setting,  No interference Advantage – normal setting and natural Disadvantage -  you must wait for an event or situation to occur    Observer bias – the  researcher's expectations cause them to see what they expect to see.  2. Laboratory observation.   Advantage – more control and more accurate measurement Disadvantage  - behaviour may not be genuine or natural
Descriptive Research Methods 3 . Case Study  in-depth study of one or a few subjects.  Information is gathered through observation, interviews and sometimes through psychological testing.  The purpose of this type of research is to provide a detailed description of a behaviour.  Advantage - Provides very detailed descriptive accounts.  Disadvantage – cannot provide information about causation    4.  Survey  .  interviews, and/or questionnaires to answer a set of  questions.  Advantage – able to gather information about large numbers of people.  Disadvantage - information may not be accurate.
Experimentation   Experimental Method  This method is different from naturalistic observation because researchers create conditions that will occur and can be observed.  Most experiments take place in a laboratory.  Variable  A variable is a characteristic or condition that changes or has different values for different individuals.  Independent variable  The variable that is manipulated or controlled by the researcher.  Dependent variable  The variable that is observed for changes.   
Experimentation Hypothesis   A prediction about the result that will be obtained from an experiment.   Experimental Group  The group that is exposed to the independent variable or treatment.   Control Group  The group that is similar in characteristics to the experimental group, but is not exposed to the independent variable or treatment. Selection bias  occurs when groups within an experiment have been set up to have systematic differences.   
Experimentation Population  The collection of all individuals of interest in a study.   Placebo effect   This occurs when a person's response to a treatment is due to expectations about the treatment rather than to the actual treatment. Placebo  a harmless substance such as a sugar pill or saline solution.    Experimenter bias  occurs when researcher's preconceived notions or expectations cause them to find what they expect to find.   
Experimentation Double-blind technique  is a procedure where neither the subject nor the experimenter knows whether the subject is in the treatment or control group until the end of the experiment  Sample  A set of individuals selected from a population, usually intended to represent the population in a study.   Representative sample  A sample of participants selected from the population so that important subgroups within the population are included in the sample in the same proportions as they are found in the population.  
Experimentation Random sampling  is a process for obtaining a sample from a population that requires that every individual in the population has the same chance of being selected for the sample.  A sample obtained by random selection is called a random sample.  Random assignment  is a process that assures that each individual has an equal chance of being assigned to each of the treatment conditions.  
Correlation Looks at changes between two variables  as they naturally occur.  No attempt to control or manipulate the variables.  A correlation measures the direction and the degree of the relationship between the two variables.  Advantage – we are able to make predictions Disadvantage – cannot determine cause and effect

Seneca psych 100 - class one - introduction to psychology and research methods

  • 1.
  • 2.
    What is PsychologyPsychology is the scientific study of behaviour and of the mind.
  • 3.
    Early Psychologies Structuralism - Wilhelm Wundt (1832 to 1920) was a medical doctor who established the first psychology laboratory. Wundt developed a way of studying the mind called introspection This involved asking individuals to objectively describe what was going on in their minds after being exposed to a particular object, such as a light or a sound The researcher would then try to determine the different parts of the mind that were being used. The problem with this approach was that it did not produce consistent results. Today, most psychologists reject this method of investigation as being too subjective.
  • 4.
    Early Psychologies Behaviourism – developed by Watson (1878 to 1958) - originated in the United States. Watson believed that the only information that could be scientifically examined was observable behaviour. Watson believed all behaviour was worthy of being studied – he legitimized the the study of both human and animal behaviour.
  • 5.
    Early Psychologies PsychoanalyticTheory – was developed by Sigmund Freud between 1885 and 1939. He was the first person to talk about the unconscious, a part of the mind that was unseen, but frequently controlled human behaviour He also developed a stage model of personality Humanistic Psychology focuses on the uniqueness of individuals and the potential for choice and growth. Cognitive Psychology focuses on mental processes such as memory, learning, and perceiving. Unlike the behaviourists they believe there is more to behaviour than simply what is observed.
  • 6.
    Descriptive Research Methods  These methods describe. They do not explain. 1. Naturalistic observation - observing and recording behaviour in a natural setting, No interference Advantage – normal setting and natural Disadvantage - you must wait for an event or situation to occur   Observer bias – the researcher's expectations cause them to see what they expect to see. 2. Laboratory observation. Advantage – more control and more accurate measurement Disadvantage - behaviour may not be genuine or natural
  • 7.
    Descriptive Research Methods3 . Case Study in-depth study of one or a few subjects. Information is gathered through observation, interviews and sometimes through psychological testing. The purpose of this type of research is to provide a detailed description of a behaviour. Advantage - Provides very detailed descriptive accounts. Disadvantage – cannot provide information about causation   4. Survey . interviews, and/or questionnaires to answer a set of questions. Advantage – able to gather information about large numbers of people. Disadvantage - information may not be accurate.
  • 8.
    Experimentation   ExperimentalMethod This method is different from naturalistic observation because researchers create conditions that will occur and can be observed. Most experiments take place in a laboratory. Variable A variable is a characteristic or condition that changes or has different values for different individuals. Independent variable The variable that is manipulated or controlled by the researcher. Dependent variable The variable that is observed for changes.  
  • 9.
    Experimentation Hypothesis A prediction about the result that will be obtained from an experiment.   Experimental Group The group that is exposed to the independent variable or treatment.   Control Group The group that is similar in characteristics to the experimental group, but is not exposed to the independent variable or treatment. Selection bias occurs when groups within an experiment have been set up to have systematic differences.  
  • 10.
    Experimentation Population The collection of all individuals of interest in a study.   Placebo effect This occurs when a person's response to a treatment is due to expectations about the treatment rather than to the actual treatment. Placebo a harmless substance such as a sugar pill or saline solution.   Experimenter bias occurs when researcher's preconceived notions or expectations cause them to find what they expect to find.  
  • 11.
    Experimentation Double-blind technique is a procedure where neither the subject nor the experimenter knows whether the subject is in the treatment or control group until the end of the experiment Sample A set of individuals selected from a population, usually intended to represent the population in a study.   Representative sample A sample of participants selected from the population so that important subgroups within the population are included in the sample in the same proportions as they are found in the population.  
  • 12.
    Experimentation Random sampling is a process for obtaining a sample from a population that requires that every individual in the population has the same chance of being selected for the sample. A sample obtained by random selection is called a random sample. Random assignment is a process that assures that each individual has an equal chance of being assigned to each of the treatment conditions.  
  • 13.
    Correlation Looks atchanges between two variables as they naturally occur. No attempt to control or manipulate the variables. A correlation measures the direction and the degree of the relationship between the two variables. Advantage – we are able to make predictions Disadvantage – cannot determine cause and effect