App Store Optimisation 101
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The document discusses app store optimization (ASO) techniques to improve mobile app visibility, covering keyword selection, ranking strategies, and essential app features like icons and screenshots. It emphasizes the importance of tracking competitors and using data to choose relevant keywords for higher rankings. Additionally, it mentions job opportunities at 2359 Media and offers links for further information.
App Store Optimisation 101
- 2. App Store Optimisation 101 by Zhou Wenhan Co-Founder, 2359 Media iOS Dev Scout # Feb Meetup
- 3. ASO? process of improving the visibility of a mobile app bit.ly/iOSASO Copyright © 2359 Media
- 4. Common Features Ranking across Countries and Categories Track Downloads/Revenue Track Competitors Copyright © 2359 Media
- 5. Ranking across Countries and Categories
- 6. Track Downloads/Revenue Copyright © 2359 Media
- 7. Example of CSV file US report.
- 9. Track Competitors Copyright © 2359 Media
- 11. Keyword Spy
- 13. Learning by Doing Keywords for Fav Alert v2.11 http://bit.ly/ASOStorm Copyright © 2359 Media
- 14. Keywords Copyright © 2359 Media
- 15. Stuff that is important • App Icon • Screenshot (First) • Ratings • Screenshot (The Rest) • App Title
- 16. App Title Copyright © 2359 Media
- 17. iPhone: 30 chars visible
- 18. iPad: 53 chars visible
- 19. Desktop iTunes: 30 chars visible
- 20. Title Testing via Facebook Ads
- 21. App with a really long name
- 22. Choose Keywords that are Relevant Copyright © 2359 Media High Rank
- 23. 1. Choose country you want to rank for
- 24. 2. Picking Keywords Suggested Keywords Add Custom Keywords
- 25. 3. Get Data for Keywords • Traffic = How many people search for this keyword • iPhone Difficulty = How hard it will be to rank highly in a meaningful number • iPhone Apps = Competing apps that also rank for the chosen keyword. You want to avoid
- 26. 4. Picking Keywords to try
- 27. Fun Time http://bit.ly/ASOStorm2 Copyright © 2359 Media
- 28. Maximizing your keywords of 100 chars • • • • • • use all keywords (100 Chars) short keywords have more high traffic Single words rather than phrases Word in title rank highly and do not need to be duplicated Singular rather than duplicate Words in Company name already are ranked Copyright © 2359 Media
- 29. Viable Alternative to Sensor Tower MobileDevHQ Copyright © 2359 Media Appnique
- 30. WE ARE HIRING We are constantly on the lookout for Senior Developers, Technical Project Managers and Partners so explore your opportunities with us by sending an email to: [email protected] Download Slides: Copyright © 2359 Media htttp://2359media.com