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seo
This document provides whitehat SEO tips for bloggers, including tips on keywords, usability, moving domains/hosts, analytics, and security. It recommends using keyword-rich category and URL paths, full-text RSS feeds, and standard pings. It also discusses getting traffic through creativity, tutorials, or controversy, and avoiding mistakes like non-pretty permalinks or paid posts. Security recommendations include .htaccess protection of wp-admin.
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- 1. Whitehat search engineoptimization tips for bloggers Matt Cutts Google Software Engineer for WordCamp: July 21,2007
- 2. Misconceptions • Myth: Googlehates some sites http://www.alexchiu.com/spread.htm http://alexchiu.com/eternallife/
- 3. Plugins I use •Akismet • Math Comment Spam Protection • Google Analytics (put in footer.php) • Feedburner Feed Replacement: MyBrand + stats • Democracy (polls) • SEO Title (swap name <-> title) <?php if (is_home()) bloginfo('name'); else wp_title(""); ?> • Love/hate: WP Cache
- 4. Plugins I use •Democracy (polls) Click Here To Read SEO Tips
- 5. Plugins I use •Math Comment Spam Protection
- 6. Plugins I’m considering •Brian’s Threaded Comments • Comment Karma • Author Highlight • WWW Redirect • Permalink Redirect • Related Entries
- 7. SEO tips • Don'tput blog at root page of domain – What if you want something besides a blog? – People link to main page and main blog page, so you get some extra links that way. • Name your directory "blog“, not “wordpress” – Might want to change your software someday – Also makes upgrading easier
- 8. SEO tips: keywords •Various keyword tools: AdWords, Overture/Yahoo
- 9. SEO tips: keywords •Use categories that are also good keywords • Keywords in url paths: domain.com/my-words – Dashes are best – Next best is underscores – No spaces is worst • Someone should ask me: What if I’ve already done my site? Should I change? Click Here To Read SEO Tips
- 10. SEO tips: keywords •Think about the keywords that users will type. Include them naturally in your posts • ALT tags are handy (3-4 relevant words) • Don't forget image search, videos, etc. http://mc.com/blog/change-default-printer-linux-firefox/ url path: /change-default-printer-linux-firefox/ title: Changing the default printer on Linux and Firefox
- 11. SEO tips: Usability •Make sure your site is crawlable • Make your post creation dates easy to find • Check your blog on a cell phone/iPhone • I recommend full-text RSS feeds to get loyal users. Partial feeds get more page views, but not as much love. • Your blog should do standard pings
- 12. SEO tips: movingto a new webhost How to switch from one IP address to another 1. (Optional) Reduce your DNS time-to-live 2. Back up your site. Bring it up on new IP 3. Watch Googlebot & user traffic until they fetch the site from the new IP address 4. Take down the old site
- 13. SEO tips: movingto a new domain • Standard advice: Use a 301 (permanent) redirect • Even better: pick one subdirectory and move it first • If the traffic stays roughly the same on the desired domain, go ahead and switch • Otherwise, take some time to figure out why • Standardize your backlinks (www vs. non-www) • Write to everyone; ask them to update their links
- 14. SEO tips: freeGoogle tools • Webmaster console • Feedburner: MyBrand for free – feeds.mattcutts.com instead of feeds.feedburner.com • Custom Search Engine: free site search • AdSense <!-- google_ad_section_start --> <!-- google_ad_section_end --> • Google Analytics
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- 16. SEO tips: Webmasterconsole http://www.google.com/webmasters/ • Test out robots.txt before pushing live • Submit an authenticated spam report • Url removal tool: remove urls/directories for 6 months • See your backlinks (helps moving to a new domain) • See 404 and crawl errors • See crawl stats • Decide www vs. non-www
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- 21. SEO tips: Rankingadvice “Get traffic from Google, then get noticed” OR “Get noticed, then get traffic from Google” ?
- 22. SEO tips: gettingknown • Provide useful service – Sign creator that produces PDF – iPhone apps – Lolcat builder
- 23. SEO tips: gettingknown • Creativity creates buzz/word-of-mouth – Lonelygirl15 – Million pixel home page – Humor: Mac vs. PC – Free hugs campaign – Photoshopping, e.g. Perez Hilton – Analyze someone else’s blog – Sell your moustache on eBay – “Say Google fast” – David Klein (here today) is taking pictures at http://www.bodyabcs.com/camp/
- 24. SEO tips: gettingknown • Tutorials (Firefox, Linux, Ubuntu, fashion, …) • Contribute insightful analysis – Less spam with Gmail, Yahoo, or Hotmail? – Hunting down Wikipedia defacers – Other topics? Watch Techmeme, Reddit, Digg, Slashdot • Live blogging • Create controversy – John Dvorak: Master of creating controversy – Mention Robert Scoble – George Bush poll • Make lists: “13 reasons why something rulez/sux0r”
- 25. SEO tips: avoidmistakes • Change default permalink (domain.com/? p=111) • I use /%postname%/ • Don't use sponsored theme - can lose all your trust in different search engines • No PayPerPost on wordpress.com: TOS highlights that in blue
- 26. SEO tips: security Put.htaccess in /wp-admin/ (not in your root directory!) AuthUserFile /dev/null AuthGroupFile /dev/null AuthName "Access Control" AuthType Basic <LIMIT GET> order deny,allow deny from all # whitelist home IP address allow from 123.45.67.89 # whitelist work IP address allow from 89.67.45.123 </LIMIT> http://www.reubenyau.com/protecting-the-wordpress-wp-admin-folder/
- 27. My WordPress Wishlist •Drop RSS 0.92 feed • Prevent content at multiple url aliases • Better caching without WP Cache • Drop version string in header.php • Put a blank index.html in /plugins/ directory. When a plugin has a security hole, it’s easy to see who to hack • Protect /wp-admin/ more
- 28. Blogger SEO tips:More reading • http://googlewebmastercentral.blogspot.com/ • http://www.mattcutts.com/blog/ (SEO) • http://www.stephanspencer.com/tag/blog- optimization (blogs) • http://www.downloadsquad.com/2007/01/15/wor dpress-the-complete-post-install-checklist/