SEO And Social Media
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The document discusses the integration of search engine optimization (SEO) and social media for enhancing online visibility in web marketing. It covers essential aspects such as page content, keyword research, and social media tools like blogs and networking sites to improve search rankings. The emphasis is on leveraging these tools to drive traffic and engagement through effective content strategies and audience building.
SEO And Social Media
- 1. FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
- 2. WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility
- 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
- 4. TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility
- 5. Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links
- 6. PAGE CONTENT
- 7. KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy
- 8. INCOMING LINKS • Traditional, “juice” carrying links • No-follow links
- 9. SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites
- 10. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
- 11. THREE FACES OF BLOGS
- 12. THREE FACES OF BLOGS
- 13. THREE FACES OF BLOGS
- 14. SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
- 15. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
- 17. THE IMPORTANCE OF VIDEO
- 18. SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon
- 20. SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more
- 21. SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages
- 22. SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites
- 23. NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat
- 24. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks