SEO Audit - Paladion Cyber Security
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The document provides a comprehensive SEO audit for Paladion, a cybersecurity company, highlighting areas such as organic positioning, on-page issues, internal linking, and link profile analysis. Key observations indicate significant technical issues affecting site crawlability, a high ratio of backlinks to referring domains, and opportunities for enhancing content marketing strategies for better link building. Additionally, it includes specific tips for SEO improvement and tools used for analysis, such as SEMrush and Screaming Frog.
SEO Audit - Paladion Cyber Security
- 2. Site - https://www.paladion.net/ About paladion – It is a cyber security solution providing company. They take pride in providing in AI driven MDR (Managed Detection and Response Services). Area of expertise - • Threat Anticipation • Threat Hunting • Security Monitoring • Incident Analysis • Incident Response • Breach Management
- 3. SEO Audit Index - Paladion >> Organic positioning & Index break up >> On page - Issues and insights >> Internal Linking structure & Analysis >> Link profile >> How to built links (via content marketing) >> Tips for SEO’s
- 4. >>Organicpositioning&IndexBreakup https://www.paladion.net/ Registered On 2/19/2000 Age of the domain 18 years Http to https Migration Apr-17 Tools & Source : https://www.semrush.com/in/info/paladion.net+(by+organic) Screaming Frog ( Inbound & outbound links) Traffic Organic traffic (India & US) 5k Keywords contribution (Approx) 4k Total Index Total pages in the website 973 Index status (Google) 870 Inbound and outbound HTML links 1573 Blog pages 400 blogs
- 6. >>Onpage-Issuesandinsights Short titles https://www.paladion.net/threat-anticipation-service https://www.paladion.net/threat-hunting-service https://www.paladion.net/security-monitoring-service Structure Need a well organised structure (Services maintained in a folder) Image load issues https://www.paladion.net/blogs/control-flow-myths-busted-in-java Sitemap No priority defined Footer Same link with multiple anchor tags defined Page load time Test 1 Fast broad band (25Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/nCNeVmfn' Test 2 3g mobile (1.6Mbps) (Mumbai area) https://gtmetrix.com/reports/www.paladion.net/J3zHB8Vs Tip : Most ideal way is to drill down via analytics > Geo localtion > City Tools used : Semrush, Gtmetrics & Screaming frog for titles
- 7. >>InternalLinkingstructure&Analysis Tools used : Screaming frog & Excel Index catered – collation of inbound and outbound links. 200 301 302 303 400 401 403 404 415 500 999 Total 1103 177 38 1 5 2 5 203 1 6 1 0 200 400 600 800 1000 1200 NumberofURL's Overall Index Response Codes Observation – 20% of the pages are filled with errors, not the most ideal state for a website
- 8. >>InternalLinkingstructure&Analysis Tools used : Screaming frog report Structure of the website – 60% of the pages are below page depth 4, making it difficult to crawl. The website should have a folder level hierarchy to make it easy for the bot to crawl
- 9. >>Linkprofile Source - https://www.semrush.com/analytics/backlinks/overview/paladion.net:root_domain Observation – 1) No of referring domains vs backlink ratio is high. 2) Optimum use of content marketing can be done for better link building
- 10. >>Howtobuiltlinks(viacontentmarketing) SEM Rush for topics & questions https://www.semrush.com/topic-research/5ab1ee013be7693aed1b140e/ SEO content template https://www.semrush.com/seo-content-template/id/5ab1efaf3be7695c1deab841/ Other ideas • Partner with brands to offer them free audit and ask for link back • Brand mentions - recently won the award in 2017 • Re-brand content. Some are written in 2006, it is now time to upgrade • Scan major portals for free, give them cyber security solution. Content marketing using personal profiles • http://bit.ly/2GPAk4b - Economic times article • http://bit.ly/2ps9DuL - PDF on website >> Classic case where the brand could have leveraged linked from this article.
- 11. >>TipsforSEO’s Tips • Use annotations in GA for recording release dates/Google updates. It will help in understanding/analyzing the impact • Use tools like semrush, algoroo, mozcast to understand ranking trends. • Use screaming frog to crawl your competitor website and implement the best internal linking strategy • Use Analytics edge to extract ALL URL’s from webmaster tools. Update the report on screaming frog to check errors. • Use Gtmetrics URL monitor option to assure the page is performing better. •
- 12. #peace