SEO Basics for Bloggers
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The document outlines the basics of SEO for bloggers, covering topics such as understanding SEO, identifying target visitors, and creating a structured content strategy. It emphasizes the importance of tools like Google Analytics and keyword research for improving online visibility. Additionally, it includes recommended resources for further learning about SEO.
SEO Basics for Bloggers
- 1. SEO BASICS FOR BLOGGERS Chris Burgess @chrisburgess clickify.com
- 2. What I’ll Cover… • What is SEO? • Getting Found • Structuring Your Content • Essential Tools • WordPress SEO by Yoast • Recommended Resources
- 3. What is SEO?
- 5. What is SEO? Search Engine Optimization
- 6. What is SEO? ORGANIC (SEO) PAID (SEM) PAID (SEM)
- 8. 1. Put your visitors first
- 9. Profile Your Visitors • What gender? • What age? • What interests? • What do they need? • What can you provide them with? • What is the purchase cycle like for them? • What pain points can you alleviate? • What competitor sites to they also visit? • What can you give that no other site does?
- 10. 2. What is your main goal?
- 11. Are You Looking For… • More visitors? • More leads? • More customers? • More subscribers? • More online sales? • More advertising? Use this to benchmark your progress and to ensure you have a focused call to action on your site.
- 12. 3. Prepare Your Strategy
- 13. What Your Strategy Should Include SEO • Keyword Research • Content Marketing • Onsite/Offsite It also needs to be integrated with: • SEM • Social Media • Comms/PR • Advertising
- 14. Keyword Research
- 16. Google Trends – Keyword Research h"ps://www.google.com.au/trends/
- 18. Content Structure – Hierarchical Order <h1>Only 1 Heading 1(with target topic/keyword)<h1> <h2>Sub Heading 2</h2> <h3>Heading 3</h3> <h2>Sub Heading 2</h2> Pe9erunt u9 sibi concilium to9us Galliae in diem certam indicere. Praeterea iter est quasdam res quas ex communi. Prima luce, cum quibus mons aliud consensu ab. Pe9erunt u9 sibi concilium to9us Galliae in diem certam indicere. Praeterea iter est quasdam res quas ex communi. Prima luce, cum quibus mons aliud consensu ab. Pe9erunt u9 sibi concilium to9us Galliae in diem certam indicere. Praeterea iter est quasdam res quas ex communi. Prima luce, cum quibus mons aliud consensu ab. IMAGE
- 19. Content Structure • Descriptive File Name and use Image ALT Tags
- 20. Content Structure • Page Titles – Unique Title Tag for each page combination of target keywords • Page URLs – Try to use keyword with hyphens as separators • Meta Description – Used in SERPs, try to include chosen keyword Page URL Meta Descrip9on Page Title
- 22. Essential Tools
- 23. Essential Tools • Google Analytics • Google Search Console (Webmaster Tools) • Google Keyword Planner • Modern CMS (like WordPress) I’d highly recommend starting with these free tools. Specialists will use a variety of tools, however the above are more than enough to get you started.
- 24. Google Tools Google Analytics Google Search Console Google Keyword Planner
- 29. Recommended Resources • Beginners Guide to SEO – https://moz.com/beginners-guide-to-seo • SEO Meetup – https://www.meetup.com/Melbourne-SEO/ • Search Engine Ranking Factors – http://moz.com/search-ranking-factors • Google Webmaster Resources – http://www.google.com/webmasters/