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SEO for humans, without the jargon!
The document discusses the importance of search engine optimization (SEO) for websites, highlighting its benefits such as increased organic traffic and trust from users. It covers the basics of SEO, including on-site, on-page, and off-site optimizations, as well as the significance of content quality and Google My Business for local visibility. Additionally, it emphasizes the need for effective link building and provides resources for further learning.
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Similar to SEO for humans, without the jargon!
SEO for humans, without the jargon!
- 1. Search Engine Optimisationfor humans *OK, maybe a tiny bit…. In plain English with no* jargon! Jonathan Guy
- 2. Agenda • Why isSEO important for websites? – Benefits of SEO – What are the SEO Basics? – Checklist for SEO basics • How can you get to the top? – Content and how it influences ranking • Google My Business – What is it? – What is the significance and relevance? • Link building – The importance of Link Building
- 3. 3 Rules ofGoogle Rule 1 Google is just a machine
- 4. 3 Rules ofGoogle Rule 2 Nothing beats great content
- 5. 3 Rules ofGoogle Rule 3 One page one keyword
- 6. What is SEO? Theprocess of structuring data on your website so search engines* can read and understand it *and humans
- 7. What’s wrong withthis advert?
- 8. This is thewebsite….. What will Google rank them for??
- 9. This is whatGoogle can see
- 10. Agenda • Why isSEO important for websites? – Benefits of SEO – What are the SEO Basics? – Checklist for SEO basics • How can you get to the top? – Content and how it influences ranking • Google My Business – What is it? – What is the significance and relevance? • Link building – The importance of Link Building
- 11. Why is SEOimportant for websites? • Google and other search engines have problems crawling and indexing • Many websites are confusing • We don’t all speak the same language • The machine can’t see
- 12.
- 13. Why is SEOimportant for websites? • Benefits of SEO • What are the SEO Basics? • Checklist for SEO Basics
- 14. Benefits of SEO •80% of a website’s traffic is organic • It actually works and will continue to work • People choose and trust the top search results • It is long term and cost effective • As other media decline search increases • Mobile is the future so optimisation is essential • Your competitors are ahead if you don't do it
- 15. What are the SEOBasics? 1. On Site 2. On Page 3. Off site
- 16. On site optimisation (Thisis the code bit) • Title tags, • Header tags, • Meta descriptions
- 17. On page optimisation (Thisis the content bit)
- 18. Off site optimisation (Thisis the link building bit)
- 19. Checklist for SEObasics • Google Analytics • Google & Bing Webmaster Tools • Titles • Headers • Meta Descriptions • On page text • Clear targets per page • Image Alt Tags • Internal linking • Map existing pages to new website • Load speed • XML sitemap • Mobile friendly • Social links • Site not blocked!
- 20. Checklist for SEObasics • Two good resources • http://backlinko.com/on-page-seo • http://www.clickminded.com/seo-checklist/
- 21. Agenda • Why isSEO important for websites? – Benefits of SEO – What are the SEO Basics? – Checklist for SEO basics • How can you get to the top? – Content and how it influences ranking • Google My Business – What is it? – What is the significance and relevance? • Link building – The importance of Link Building
- 22. How can youget to the top? • We know that Google wants to give people the best answers to search queries so……. Why don’t you create the best answers?
- 23. • Originality • Headline •Action • Answers • Stimulating • Readable • Relevant • Engaging What is good content?
- 24. How many words? Whatconstitutes a good length for a blog article or a web page?
- 25. Content Length andRanking http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/ For all of these graphs, our content length data does not include any html, css, or javascript, but it does contain the text found in sidebars, which could inflate the data slightly compared to just looking at the main content area.
- 26. Content Length andRanking “For most SERPs it looks like at least 1500 words is a good target. This isn’t a steadfast rule – you’ll need to adjust this target to fit the niche that you’re in.” SERP IQ
- 27. What to write? •Who – who are your target audience? • What – sort of things do they need to know about what you sell? • Why - why should they buy from you (benefits)? • Where – where can they find you or where do you operate? • When – when can they buy? • How – how do they get in touch with you?
- 28. Content Length andRanking 1,612 words of copy in the main area of the page Another 214 words of copy in the sidebar
- 29. Content Length andRanking H2 Heading Relevant block of copy. In context and written for human, not machines.
- 30. Agenda • Why isSEO important for websites? – Benefits of SEO – What are the SEO Basics? – Checklist for SEO basics • How can you get to the top? – Content and how it influences ranking • Google My Business – What is it? – What is the significance and relevance? • Link building – The importance of Link Building
- 31.
- 32. What is Googlemy business? • Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they're using. • Give customers the right info at the right time, whether that be driving directions to your business in Maps, opening hours in Search or a phone number they can click on to call you on mobile phones. • Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content and reshare your Google+ posts across the web.
- 33. Google My Businesson Search
- 34. Google + andGoogle Maps
- 35. Why is itimportant? • Google promotes this content over all else (after all, it owns it…) • Google uses this information to decide what to serve to searchers i.e. opening hours and phone number • You can target keywords and link back to your website • Your chance to brand properly • It’s the ‘new’ Yellow Pages’ • Appears in the search results of anyone in ‘Circles’ • Pin on maps • It’s free • It appears above the other organic listings….
- 37.
- 40. What to checkfor • Relevant images • Add in the keywords of the services that are important and link them back • Add video • One page per location • Get reviews – these give stars • Consider Street View Photographer
- 42. This is thefuture…. List of providers
- 43. Check out alltheir details
- 44.
- 45. Agenda • Why isSEO important for websites? – Benefits of SEO – What are the SEO Basics? – Checklist for SEO basics • How can you get to the top? – Content and how it influences ranking • Google My Business – What is it? – What is the significance and relevance? • Link building – The importance of Link Building
- 46. Link Profiles • Whatdoes a good link profile look like? • What does a bad link profile look like? • Why bother link building at all???
- 47. What does agood link profile look like? Definitions • Citation Flow is a number predicting how influential a URL might be based on how many sites link to it. • Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. https://www.youtube.com/watch?v=gN0hAU8jkP8
- 48. What does agood link profile look like? eBay.co.uk next.co.uk
- 49. What does agood link profile look like? bbc.co.uk telegraph.co.uk
- 50. What does abad link profile look like? Where is the trust?
- 51. What does abad link profile look like?
- 52. Why bother linkbuilding? • Links are the single biggest ranking factor • Competitors already build links • Its good to share!
- 53. What have wecovered today? • Why is SEO is important for websites? • Content and ranking • Google My Business • The importance of Links
- 54.
- 55. Keep in touch! LinkedIn TwitterGoogle+ Facebook
- 56. Resources • https://moz.com/ • https://majestic.com/ •https://moz.com/researchtools/ose/
Editor's Notes
- #4 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions
- #5 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions
- #6 It doesn’t have intuition, it cannot see and it doesn’t do anything other than that it is programmed to do. It cannot interpret yor intention so you need to give it clear instructions