SEO Indexing & Accessibility
- 2. Site Architecture & Search Engine Factors
- 4. Rich Snippet
- 8. Example of Metatags: <HEAD> <title>Top Mobile App Development Agency in Connecticut</title> <Meta http-equiv=โcontent-typeโ content=โtext/html; charset=utf-8โ> <Meta name="Description" content="Checkmate is Connecticutโs leading mobile app development & marketing agency. We provide 360ยบ mobile solutions leveraging technology to take enterprises to the next level. Checkmate Bitch!"> <Meta name="Keywords" content="Mobile App Development Connecticut, Digital Marketing Agency, Mobile Solutions"> <Meta name=โsubjectโ content=โTop Mobile App Development Agency in CTโ> <Meta name=โauthorโ content=โCheckmate Creationsโ> <Meta name=โgooglebotโ content=โindex, followโ> <Meta http-equiv=โContent-Languageโ Content=โEN-USโ> <Meta name=โrevisit-after Content=โ7 Daysโ> <Meta name=โcityโ content=โHamdenโ> <Meta name=โstateโ content=โCTโ> <Meta name=โzipcodeโ content=โ06518โ> <Meta name=โcopyrightโ content=โCheckmate Creationsโ> </head> <Body> This is where the visible portion of your website is configured. </Body>
Editor's Notes
- #2: Intro!
- #3: Search Engines โcrawlโ websites, acting like hyperactive speed-readers. They make copies of your pages that get stored in whatโs called an โindex,โ which is a massive book. When someone searches, the search engine flips through the book, finds all the relevant pages and then picks out what it thinks are the very best ones to show first. It does all this in fractions of second.
- #4: What if you could tell search engines what your content was about in their own โlanguageโ? Sites can us specific markup (code) that makes it easier for Search Engine to understand the details of the page content and structure. ย
- #5: The result of structured data often translates into what is called a โrich snippetโ, a search listing that has extra bells and whistles that make it more attractive and useful to users. The most common rich snippet youโre likely to encounter are reviews and ratings which include eye-catching stars. Meta Tags & Descriptions as well as Schema.org vocabulary is crucial for success.
- #6: Schema.org is an initiative launched in 2011 by all major search engines to create and support a common set of schemas for structured data markup on web pages. The purpose of using the vocabulary along with the micordata, RDFa, or JSON-LD formats to mark up website content with metatdata about itself. Such markups are recognized by search engine spiders and other parsers, thus gaining access to the meaning of website. Schema data can be used for creative work, events, organization, place, person & product.
- #7: Whatโs the Difference between Structured Data, Microdata & Schema? Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for Microdata tags
- #8: The language META tag declares to the search engines the natural language of the web page or document being indexed (Why itโs important to SEO). โMetaโ means a concept that is an abstraction from another concept. So in psychology, meta-memory is remembering if you actually remember something. In an HTML document metadata is data ABOUT the documentโs data, so a โmetatagโ is a short bit of information about the HTML document. Thatโs why metatag should always be in the <head> area.