SEO & Social Media The Power Duo in Digital Marketing Subtitle Unlocking Growth & Visibility for CBITSS Presented by [Your Name] (3).pptx
- 1. SEO & Social Media: The Power Duo in Digital Marketing Unlocking Growth & Visibility for CBITSS • SEO improves website visibility on search engines. • Social Media boosts engagement and audience reach. • Together, they drive traffic, build trust, and increase conversions. • Ideal for CBITSS to grow online and attract students.
- 2. • Digital marketing is essential for business visibility and growth in today's online world. • Two key strategies are SEO and Social Media Marketing, both highly effective and affordable. • SEO improves website ranking on search engines, attracting organic traffic. • Social media builds direct connections with your audience and boosts brand engagement. • Together, they help CBITSS reach more students, showcase training programs, and grow its presence in the digital space. Introduction
- 3. • Search Engine Optimization is the process of improving your website's visibility on search engines. • Types: • On-Page SEO (content, keywords, structure) • Off-Page SEO (backlinks, domain authority) • Technical SEO (site speed, mobile-friendliness) • Goal: Rank higher on Google, attract organic traffic What is SEO?
- 4. • Social Media Marketing (SMM) is the process of promoting a brand or service using social platforms. • It includes platforms like Facebook, Instagram, LinkedIn, YouTube, and X (Twitter). • Involves content creation, posting, advertising, and engaging with followers. • Helps build brand awareness, drive website traffic, and generate leads. • It allows businesses like CBITSS to connect directly with their audience, share updates, success stories, and increase student engagement. What is Social Media Marketing?
- 5. • Social media drives traffic to your website, supporting your SEO goals. • Sharing SEO-optimized content on social platforms increases visibility and engagement. • Increased shares and backlinks from social media can boost search rankings. • Both build brand trust, authority, and a loyal online audience. • Together, they maximize reach—SEO captures searchers, while social media captures scrollers. • For CBITSS, using both means more leads, awareness, and student enrollments. Why SEO & Social Media Work Better Together
- 6. • Boosts online visibility for training courses and services. • Helps attract more students through targeted SEO and social media content. • Builds a strong digital brand presence in Chandigarh and beyond. • Increases website traffic and leads through optimized content. • Enhances student engagement via interactive social posts and videos. • Showcases success stories, testimonials, and course highlights effectively. • Improves Google rankings for key training-related searches. Benefits for CBITSS
- 7. • Google Analytics – Tracks website traffic and user behavior. • Google Search Console – Monitors site performance in search results. • SEMrush / Ahrefs – Helps with keyword research and SEO analysis. • Canva – Designs engaging social media graphics. • Meta Business Suite – Manages Facebook and Instagram posts. • Buffer / Hootsuite – Schedules posts across multiple platforms. Tools for Success
- 8. • Post weekly blogs on trending IT and training topics to boost SEO. • Share Instagram Reels showing student activities and testimonials. • Run Facebook Ads targeting students in Chandigarh and nearby regions. • Use LinkedIn to highlight student placements and success stories. • Track performance using Google Analytics and adjust content accordingly. • Engage consistently to build trust and attract enrollments. Case Study / Strategy for CBITSS
- 9. • Website Traffic – Monitor how many users visit and from where. • Keyword Rankings – Track how well your site ranks on Google for targeted terms. • Engagement Rate – Measure likes, shares, comments, and saves on social media. • Follower Growth – Analyze the increase in followers across platforms. • Click-Through Rate (CTR) – See how often users click your links. • Conversion Rate – Count how many visitors become leads or enrollments. KPIs to Track
- 10. • SEO and Social Media are essential for a strong digital presence. • Together, they increase visibility, trust, and audience engagement. • SEO brings organic traffic, while social media drives immediate reach. • Using both helps CBITSS connect with more students effectively. • Consistent content and tracking results are key to success. • Investing in these strategies leads to long-term growth and brand authority. • Now is the time to take action and go digital! • Want this polished into a final slide too? Key Takeaways
- 11. THANK YOU visit us Sukrala IT Services Pvt. Ltd. SCO 23-24-25, Level 3rd, SEC 34-A, Chandigarh. Phone: 9988741983 , 0172-503-1983