Serge Hufkens at UX Antwerp Meetup - Dec 13 2016
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The document discusses the challenges and strategies of integrating design into the healthcare sector to improve patient experience and system functionality. It emphasizes the need for understanding the complexities and politics involved in healthcare partnerships while advocating for evidence-based design approaches. The message highlights the importance of engaging healthcare professionals and maintaining professionalism to make impactful changes.
Serge Hufkens at UX Antwerp Meetup - Dec 13 2016
- 1. the designer will see you next
- 3. design that makes a difference it makes me tick
- 6. what can we do?
- 7. part of solution humanize healthcare learn the key traits get dirty hands…
- 8. to make a difference
- 9. risk-averse
- 10. introduce design in all its forms bring controlled innovations help implement new technology
- 12. come prepared or be eaten alive get to the point instantly go for win-win solutions try again, again and again
- 13. no budgets
- 14. sellerbuyer
- 19. don’t expect money don’t expect easy partnerships expect complexity expect politics think systems
- 21. explain value of design quality up, cost down managers/policy makers don’t get it make a business plan for c-level
- 23. technology is not the solution
- 24. it are tools, use them as such beware of hype cycle doesn’t redesign the system needs new interfaces
- 26. satisfaction vs. experience measuring is ancient patient ≠ user, fragile co-design, but keep focus
- 27. evidence-based in god we trust, all the rest bring data — w. edwards deming
- 28. do your own research don’t bring assumptions scientific validation
- 29. hmm, designers?
- 30. what do you think?
- 32. Research project manager “But Serge, we do design already, we rent artwork for in the hallway…”
- 33. Somebody from the Flemish Government “I’m allergic for designers. The only thing they are good at, is riding on the success of others. I despise them.”
- 34. Mayo Clinic - Physicians on Designers
- 35. design is hard to sell
- 36. avoid management try the doctor first care professionals or patients
- 38. to engage in a noble purpose to satisfy self-interest to earn respect to embrace tradition
- 39. it can be raw
- 40. keep it professional respect & compassion essence of being human
- 42. learn the lingo take it serious show respect stand firm
- 43. in the meanwhile
- 53. one more thing…