MAY 16, 2024
AADI DESHPANDE
ANTHONY PADRONAGGIO
From Blueprint to
Breakthrough:
The SDUI Alignment
Journey
Anthony Padronaggio
Manager, UX Design
Hi 👋
Aadi Deshpande
VP, Engineering
3
4
5
Dev QA Product Release
Dev QA Product Release
Dev QA Product Release
24-48hrs
App Store
Submission Time
0
Rollbacks
Lots of releases and new
ones take time
Android Sessions by Version
iOS Sessions by Version
11
Platforms chasing
features?
12
Ship features to
many platforms at
once
13
Teams duplicate
features per
platform?
14
Consolidate the
feature experience in
one place
15
App store releases
taking days?
16
Sidestep the app
store release cycle
when you can
17
Server
Driven UI
=
What’s Server-Driven UI
(SDUI)?
19
Web iOS Android
Web iOS Android
Web iOS Android
Web iOS Android
Web iOS Android
Governance is crucial
26
27
Strategy Definition
& Feature Ownership
Design System
Management
Technical Standards
and Patterns
Strategic Alignment
Business Performance
Metrics
Usability Testing
Systems Monitoring
and Performance
Change Management
& Communication
Continuous Delivery
Governance
- Peter Drucker
“Culture eats
strategy for
breakfast”
V
S
Leadership Everyone Else
Support
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37
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41
Anthony Padronaggio
Manager, UX Design
Thanks! Connect with us on LinkedIn
Aadi Deshpande
VP, Engineering

Server-Driven User Interface (SDUI) at Priceline