Serving Those That Serve Others Web2 Summit Jesse Robbins Final
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This document discusses how technology can help with disaster response and humanitarian aid. It outlines a pattern of 1) a disaster occurring, 2) initial ad-hoc adaptations using available tools, 3) a champion emerging to advance the technology, and 4) iterative improvements. Examples include using GPS and Google Maps after Hurricane Katrina, and crowdsourcing image analysis through Amazon Mechanical Turk for search and rescue efforts. It emphasizes the need to work with non-profits, understand their needs, get direct experience in disaster response, and become champions for technologies that can truly make a difference for humanitarian organizations.
Serving Those That Serve Others Web2 Summit Jesse Robbins Final
- 1. DisasterTech Serving those that Serve Others Jesse Robbins O’Reilly Radar [email protected] 1
- 2. Web2.0 tools transforming Humanitarian Aid 2
- 3. Make a Difference, Improve Your Product 3
- 4. hard problems are hard. 4
- 5. Geeks: “We’ll save everyone with our new technology!” Emergency Managers: “It will never work and you’ll kill everyone!” Foolish Scared None Lots Experience 5
- 6. Geeks: “OMG No! It won’t work and it will kill everyone!” Emergency Managers: “We’ll save everyone with your new technology!” Foolish Scared None Lots Experience 6
- 7. there is a way 7
- 8. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 8
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- 14. Ad-Hoc Adaptation: Handheld GPS + Google Maps for Routes http://twitter.com/nateritter 14
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- 17. srsly? “Take the I-90 bridge...” “The bridge is destroyed... still” “but Google says...” 17
- 18. Problem: Google Maps isn’t Realtime Post Katrina 2007 2008 http://twitter.com/nateritter 18
- 19. Champion: Mikel Maron geo-hacker, hero. 19
- 20. • Iteration: • Open Street Map • Collaboration with Google & Yahoo • Working with with UN & Aid Agencies 20
- 21. Champion: Mikel Maron Better Maps for Humanitarian Aid & Better Products for Everyone 21
- 22. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 22
- 23. anti-pattern 23
- 24. anti-pattern 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 24
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- 26. Ad-hoc Adaptation: Tenacious Search Distributed analysis of imagery for Search & Rescue Images put into Amazon.com’s Mechanical Turk crowdsourcing tool. Possible hits sent to experts for review. 26
- 28. Champion: none. Public now believes that this is easily repeatable. It was not. 28
- 29. Iteration: Steve Fossett Search Inadequate training for volunteers. Many false positives. People called SAR teams directly, hindering search. 29
- 30. Anti-Pattern “In hindsight, I wish it hadn’t been there, because it didn’t produce a darn thing that was productive except for being a giant black hole for energy, time and resources. There may come a day when this technology is capable of doing what it says it can deliver, but boy, that’s not now.” - Maj. Cynthia Ryan http://www.humanitarian.info/2007/11/08/the-perils-of-the-distributed-approach/ 30
- 31. New Champion: InternetSAR 31
- 32. How can WE be Champions? 32
- 33. many kinds of disaster 33
- 34. many opportunities 34
- 35. define: non-profit organization ...same as the Enterprise, but less money. (also, actually desperate for Web 2.0) 35
- 36. Find & Embrace Non-Profits 36
- 37. Understand their needs 37
- 38. “get boots on the ground” 38
- 39. Serve those that Serve Others 39
- 40. make a difference & improve your products 40
- 41. Be Champions. Jesse Robbins [email protected] 41