Logistics Management– Session7
Managing global pipelines
Chapter 9 from the Recommended Textbook
Logistics and Supply chain Management by Martin Christopher
Presented by
Dr Anandhi Muralidharan
4th August, 2025
2.
Session Topic (Includingsub topics) Learning outcomes Pedagogical tools
Textbook chapters &
readings
1
Logistics, the supply chain and
competitive strategy
To understand the mission of logistics management, supply chain and competitive performance,
changing competitive environment, elements of Logistics, role of logistics management and
concept of value chain Lecture sessions with caselets, examples
and simulation exercises Chapter 1
2
Role of logistics in delivering value to
customer, Going to market-Distribution
channels and omni channel revolution
To know how logistics interfaces with marketing, understand customer service objectives,
delivering customer value, and understand Omni channel revolution
Lecture sessions with caselets, examples
and simulation exercises Chapter 2 & 3
3
Transportation & Logistics cost and
performance measurement
To familiarise with modes of transport, take transport decisions, face challenges and potential
solutions, To understand what service means to various internal stakeholders, understanding cost
to serve, total delivered cost and impact on the bottom-line Lecture sessions with caselets, examples
and simulation exercises Chapter 4
4
Matching demand and supply and
Creating the responsive supply chain
To calculate volume/Variability Matrix, Managing supply/demand, what is agile supply chain, and
route map to responsiveness Lecture sessions with caselets, examples
and simulation exercises Chapter 5 & 6
5
Leadtime management and
Sychronous supply chains
To conceptualize lead-time, Logistics pipeline management, reducing logistics lead-time, To analyse
extended enterprise and Virtual supply chain, role of information in virtual SC, quick response and
logistics system dynamics and ERP systems Lecture sessions with caselets, examples
and simulation exercises Chapter 7 & 8
6 Complexity and supply chains
To understand the sources of supply chain complexity, cost of complexity, product design and
supply chain complexity and how to master the complexity Lecture sessions with caselets, examples
and simulation exercises Chapter 9
7 Managing global pipelines
To get exposed to the trend towards globalization of supply chains, financing global supply chains,
organizing global supply chains and future of global sourcing Lecture sessions with caselets, examples
and simulation exercises Chapter 10
8
Managing risk in supply chain &
Overcoming the barriers to supply
chain integration
To formulate triple Bottomline, understanding SC risk profile, Creating the logistics vision,
developing a logistics organization Lecture sessions with caselets, examples
and simulation exercises Chapter 12 & 14
9
Network competition & Sustainable
supply chain
Managing supply chain as a network, from 3PL to 4PL, Sustainable and green supply chains,
compliance environment and risk mitigation Lecture sessions with caselets, examples
and simulation exercises Chapter 13 & 15
10 Service logistics supply chain, SC future
To identify what is service and its importance, servitisation of logistics and implications, service
supply chain processes, managing service supply chains and emerging megatrends Lecture sessions with caselets, examples
and simulation exercises Chapter 11 & 16
3.
Session agenda
• Globalisationin supply chain
• Visibility in the global pipeline
• Financing global supply chains
• Organizing for global logistics
• Future of global sourcing
4.
Globalisation in supplychain
• The term “globalization” refers to the free movement of goods,
services, and people across the world.
• In regards to supply chain management, globalization refers to the
process in which a business operates on an international scale.
5.
Its all aboutleverage
• Consider how to turn an aircraft. Aircrafts are steered through the use of
a system of ailerons on the wings and the rudder at the tail of the
aircraft.
• In comparison to the aircraft, the ailerons and the rudder are very small;
however, leverage allows them to turn the large aircraft.
• In other words, putting the right combination of a little leverage on the
right places allows incredible maneuvering.
6.
Globalization of globalbrands
Apple-global
suppliers and
manufacture
rs
Zara-lean and
agile, twice a
week, store
delivery
Ikea-global
sourcing,
process
automation
and e
commerce
Kia motors-
core and high
risk suppliers to
make priority
improvements
Nike-
outsourcing
and
diversification-
100%
McDonald’s-
partnership
with
contracted
supplier
Coca cola-
global supply
chain council-
to share
insights and
best practices
Tesla-global
procurement,
logistics and
automation
7.
Areas to beconsidered while moving from
domestic to International supply chain
1. Substantial geographical distances
2. Forecasting problems/difficulties in foreign markets
3. Fluctuations in exchange rates for different currencies
4. Demand for great variety of products
5. Inadequate infrastructures such as
• labor skills,
• availability of supply
• Supplier quality
• Lack of local process equipment and technologies
• Inadequate transportation facilities and
• Inadequate telecommunication facilities
8.
Managing global supplychain by creating
visibility- DHL international supply chain
Global sourcing
Global distribution
9.
Global sourcing
• Globalsourcing refers to buying the raw materials or components
that go into a company’s products from around the world, not just
from the headquarters’ country.
• For example, Starbucks buys its coffee from locations like Colombia
and Guatemala.
• The advantages of global sourcing are quality and lower cost.
• https://www.youtube.com/watch?v=ElYNhGbOTOQ
10.
Global distribution-Manufacturing andDistributing
the COVID-19 Vaccine- Pfizer way
• Pfizer consistently and diligently monitors the supply of the medicines.
• They operate one of the most sophisticated supply chain systems in the industry,
with over 40 Pfizer-owned sites and over 200 suppliers globally, which provides
capacity and redundancy as needed.
• Their manufacturing and supply chain professionals have been working non-stop
to ensure that the global supply of Pfizer medicines continue to be available to
patients.
• They have implemented an unprecedented and comprehensive preparedness
plan to control their site operations and continued to provide timely updates if
there is any new information to be shared.
• https://www.pfizer.com/science/coronavirus/vaccine/manufacturing-and-
distribution
11.
Positioning
• Selection ofstrategic and structural approaches
to guide global operations
Integration
• Establishment of what to do and how to do it
creatively
Agility
• Achievement and retention of global
competitiveness and global customer success
Measurement
• Internal and external monitoring of global
operations
Competencies needed for efficient Global
SCM
12.
Global supply chainrisks
Economic risks- currency
fluctuations, instability in
demand and prices,
changing labor costs,
inflationary pressures etc
Environmental risks- internal
like fire, chemical leaks etc
and external like natural
disasters to companies
Political risks-Terrorism,
government policy changes,
corruption, energy crises etc
Supplier risk-inaccurate and
delayed shipments, erratic
communications,
unresponsive and inflexible
operations etc
13.
Making global SCrisks under uncertainty
Combine strategic
planning and
financial planning
during global
network design.
Use multiple metrics
to evaluate global
supply chain
networks.
Use financial analysis
as an input to
decision making, not
as the decision-
making process.
Use estimates along
with sensitivity
analysis.
14.
Financing global supplychains- SCF
• It is a solution designed to benefit both suppliers and buyers;
suppliers get paid early and buyers can extend their payment terms.
• This solution allows businesses which import goods to unlock working
capital as well as reduce the risk associated with buying goods in bulk
and/or transporting them globally.
• SCF is generally defined as ‘an arrangement whereby a buyer agrees
to approve his suppliers’ invoices for financing by a bank or other
financier’.
Organizing for globallogistics
1. Map the process
• Terms of trade
• Terms of payment
• Cargo insurance
2. Select transportation mode
3. Validate systems
4. Executing strategy and moving the goods
17.
Future of globalsupply chains
• Future supply chains will need to be much more dynamic—and be
able to
• predict,
• prepare, and
• respond to rapidly evolving demand and a continually changing product and
channel mix.
• In short, supply chains will need to become agile
18.
Future of globalsourcing- mega trends
Sustainable products
Smart products
Health products
Lifestyle products
19.
Outsourcing
• Outsourcing isabout moving
internal operations to a third-party.
• To move transactional activities to
the experts in order to give an
organization the capacity to focus
on its expertise.
• Almost every company has 'spun
off' its functions and sort greater
specialization on the areas which
earns the most profit.
Offshoring
• Unlike outsourcing, offshoring is
primarily a geographic activity.
• In the West, goods are expensive
because the staff required to
produce and distribute them are
costly.
• In the developing world, by
contrast, vast inexpensive labor
pools provide an easy bedrock
for a low-cost economy.
20.
Apple’s Supply ChainStrategy
• Apple’s supply chain is a complex and intricate system responsible for the
manufacturing and distribution of its products. It is a global network of
suppliers, manufacturers, and distributors who collaborate to ensure that
Apple products are delivered to consumers quickly and effectively.
• The beginning of Apple’s supply chain is the procurement of basic
materials. Apple works with global suppliers to acquire the necessary
components to manufacture its products. These components are then
transported to Apple’s manufacturing facilities, where they are used to
assemble finalized products.
• Once products have been assembled, they are sent to Apple’s distribution
centers. The products are packaged and dispatched from this location to
Apple’s retail stores, its online store, and other retailers. Apple collaborates
with third-party logistics providers to ensure timely and efficient delivery of
products to customers.
• Apple also employs a rigorous quality assurance procedure to ensure that
all of its products satisfy the company’s stringent requirements. This
includes thorough inspections of the manufacturing process and testing of
components and finished products.
21.
Apple’s Global SupplyChain Management
• Apple is a successful business due to its global supply chain, which allows it to quickly
and efficiently source parts and materials from all over the globe and deliver them to
its factories. Apple has many distinct partners, including suppliers, manufacturers, and
logistics companies, and maintains constant communication with them to ensure they
can uphold the company’s standards for dependability and quality. Additionally, Apple
collaborates with its suppliers to make sure they can adhere to its manufacturing
deadlines and schedules.
• Apple works with logistics partners to manage its supply chain, organizing parts and
supplies, and supporting inventory management efforts. Apple uses SCM and ERP
systems to track and manage its inventory levels.
• Finally, Apple has implemented a variety of various strategies to guarantee the
effectiveness and efficiency of its global supply chain. Among these tactics are just-in-
time manufacturing, which aids Apple in lowering inventory costs, and lean
manufacturing methods, which aid Apple in cutting waste and boosting productivity.
• The global supply chain for Apple is very successful and economical. Apple is able to
obtain parts and materials from all over the world and deliver them to its factories
quickly and affordably by utilizing its partnerships, technologies, and business
strategies.
22.
The Prospects forApple’s Supply Strategy
• Apple Inc. is one of the most successful tech companies in the world, and its supply chain
management is a big reason why. As the company grows, its supply chain must change to keep up
with the business’s needs. In the future, Apple’s supply chain management will have to focus on
sustainability, efficiency, and customer service.
• Sustainability
• Apple is embracing sustainability in the tech sector. The firm uses renewable energy and reduces
packaging waste. Apple keeps investing in renewable energy, lowering emissions, and using
sustainable materials in its goods.
• Efficiency
• Apple’s supply chain strategy prioritizes efficiency. The supply chain must meet consumer
demand at low cost. Apple engages automation and AI to streamline its processes. The firm saved
money and improved service.
• Customer Service
• Apple thrives on customer service. The firm delivers orders quickly and accurately. Apple uses
chatbots and automated customer support systems to do this. This improves customer care and
lowers costs.
23.
BMW’s Supply ChainOverview
• BMW, Bayerische Motoren Werke AG, is a renowned German luxury
automobile manufacturer with a reputation for producing high-
performance vehicles focusing on innovation and quality. One of the
critical factors behind BMW’s success lies in its well-optimized and
efficient supply chain.
• BMW’s supply chain journey dates back to its inception in 1916. Over the
years, the company has continuously evolved its supply chain practices
to adapt to changing market dynamics and customer demands. In the
early days, BMW’s supply chain was relatively simple, serving mainly
local markets.
• However, with its global expansion, the complexity of its supply chain
increased significantly.
24.
Key Components ofBMW’s Supply Chain
• The Role of Technology and Innovation in
BMW’s Supply Chain
• Advanced analytics, augmented reality, artificial
intelligence (AI), and the Internet of Things
(IoT)
• BMW has implemented various digital tools to
streamline communication and collaboration
with suppliers
25.
Supply Chain Planningat
BMW
• Demand forecasting and planning help the company effectively align
production schedules and manage inventory levels.
• BMW’s just-in-time (JIT) production approach ensures that materials
arrive at the production line precisely when needed, reducing storage
costs and enhancing flexibility.
• Supplier relationship management is also a crucial aspect of BMW’s
planning efforts.
26.
Challenges and Risksin BMW’s
Supply Chain
• Supply chain resilience and flexibility
• Supplier dependencies
• Cost efficiency and sustainability
• Through meticulous planning, proactive risk management, and
continuous improvement efforts, BMW endeavors to navigate these
challenges and uphold its reputation for operational excellence.
27.
Future Trends and
Innovationsin BMW’s
Supply Chain
• Digitalization and automation are set to play a
pivotal role in optimizing BMW’s supply chain
operations.
• Integrating artificial intelligence, machine
learning, and data analytics will enable predictive
maintenance, real-time monitoring, and
intelligent decision-making.
• Autonomous vehicles will bring about a paradigm
shift in logistics, with self-driving trucks
and drones transforming the transportation of
parts and finished vehicles.
• Blockchain technology will enhance transparency
and traceability across the supply chain, ensuring
ethical sourcing and reducing counterfeiting risks.
28.
To summarise……
• Globalisationin supply chain
• Visibility in the global pipeline
• Financing global supply chains
• Organizing for global logistics
• Future of global sourcing