SEWELLS GROUP ADCI REPORT- END OF JUL-SEP 2014 QUARTER (INDIA)

End of July‐September 2014 Quarter
sewellsgroup.com

About Sewells Group
ADCI Survey Methodology Summary of Respondents
Automotive Dealer Confidence
Index
AUTOMOTIVE
G Page 1 sewellsgroup.com
SEWELLS GROUP
DEALER
CONFIDENCE
INDEX
Globally, confidence indices are viewed as reliable precursors to business
performance. Such indices aim to capture and quantify the sentiment of
various industry stakeholders – be it CXOs, suppliers, vendors or distribution
partners who usually are in the middle of the action. People within the
industry, typically use these indices to get a sense of stakeholder sentiment
and optimize their actions in line with the sentiment. Market analysts, on the
other hand, interpret theses indices as a ‘lead indicators’ of the performance
of a particular industry or sector. An accurate, representative index may
demonstrates a high level of correlation with actual business performance.
The automotive industry in India has been a sunrise sector contributing a
significant share to country’s GDP. A healthy and growing domestic market, an
active and constructive involvement from the government, growth of
domestic auto manufacturers to become true global players and presence of
multiple global brands in the country have made sure that this industry has
come of its age. With everything else being executed at a global scale and with
global vision, we believe that the time has come for Indian auto industry to
have a dealer confidence index.
The important role played by auto dealers in this industry is already known.
With their unique position at the market place, auto dealers are usually in
touch with ground realities. And therefore such an indicator should be able
position itself as useful signalling device for various stakeholders within the
automotive industry eco‐system.

S
About Sewells Group
Index
Page 2 sewellsgroup.com
Sewells Group Automotive Dealer Confidence Index (ADCI) is a measure of
dealer sentiment about their business over next six months from the time it
is being captured. It will be published on a quarterly basis.
Within the automotive industry, dealers enjoy a unique position close to the
‘action on the ground’. They are in constant touch with prospects, customers,
factory staff, competition dealers, financiers and other market
intermediaries. Consequently, each dealer gets exposed to a plethora of
information that in turn shapes his / her sentiment about the future of
markets and businesses. The Sewells Group Automotive Dealer Confidence
Index (ADCI) is an attempt to capture and quantify this well informed
sentiment of the auto dealers from across the length and breadth of the
country, representing multiple brands and product categories. We aim to be
able to represent this collective sentiment in the form of an index, whose
movement over time will reliably predict the direction of the wholesale and
the retail sales within the industry.
We believe publication of such an index will allow industry stakeholders to
have meaningful conversations in time, which in turn will help them put
together better strategies to perform at the market place.

About Sewells Group
Index
TThe Sewells Group ADCI is designed to be a quarterly index that will be
computed on the basis of responses received to a structured questionnaire
from the automotive dealer fraternity in Indian market. The questionnaire
attempts to capture their sentiment about economy in general and their
business in particular on a six month forward horizon.
Sewells Group proposes to track the trend of the index which will offer an
insight into the future direction of the market. We believe that it is the
movement of the index which will offer greater insights than the absolute
value of the index in a particular quarter.
In this third edition of the ADCI, we attempt to capture the sentiment of the
dealer fraternity at the end of Jul‐Sep quarter of 2014. The findings of this
survey are compared with the findings of the first & second edition to map
the trend. We propose to repeat the survey at the end of each following
quarter. Sewells Group proposes to increase the sample size of the survey in
future.
For this edition, a questionnaire was distributed electronically (by email) to
the dealer fraternity in India. A total of 178 responses received, from dealers,
representing 23 brands were used to compute the index. Every effort has
been made to ensure that the index is statistically meaningful and
representative of dealer sentiment. However, we advise reader discretion
while considering the statistical significance. At this stage, ADCI is designed
only for “indicative” purposes.
The third edition of the survey represents an interesting point, when the
government has started taken major policy decision. The business fraternity
has welcome the efforts of the government with the positive sentiment
about future. Automotive dealers‐an important part of country's business
fraternity, expect that, an improved economic environment & government
policies will translate into improved performance for them.

About Sewells Group
Index
98 CITIES 23 BRANDS
13%
31%
52%
25%
20%
35%
20%
4%
8%
33%
0%
4%
34%
TOTAL NUMBER OF RESPONDENTS
PASSENGER CARS TWO‐WHEELERS COMMERCIAL VEHICLES
64
18 38
14
6 6
PASSENGER CARS TWO‐WHEELERS COMMERCIAL VEHICLES PASSENGER CARS TWO‐WHEELERS COMMERCIAL VEHICLES
PASSENGER CARS TWO‐WHEELERS COMMERCIAL VEHICLES OVERALL
55%
62%
BEFORE 1975
1975 ‐ 1990
1990 ‐ 2005
AFTER 2005
AGE OF DEALERSHIPS LOCATION OF RESPONDENTS
BRANDS REPRESENTED
4%
112 63%
26%
11%
46
20
178

PESSIMISTIC MODERATELY PESSIMISTIC NEUTRAL MODERATELY OPTIMISTIC OPTIMISTIC
OVERALL
PASSENGER
CARS
14
8
COMMERCIAL
-3 VEHICLES
TWO-WHEELERS 35
-100 -80 -60 -40 -20 0 +20 +40 +60 +80 +100
SEWELLS GROUP
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX
END OF JUL-SEP 14 QUARTER
INDIA
The ADCI is designed to vary between ‐100 and +100, where an index score of
‐100 represents the most pessimistic outlook, and +100 indicates the most
optimistic outlook. The index is based on how dealers see the overall market
and their businesses performing in next six months
The high level findings of the second edition of the survey are given below:
 The overall ADCI stood at +14 indicating an optimistic sentiment s amongst
the dealers surveyed.
 The passenger car ADCI stands at +8, representing a mildly optimistic
sentiment amongst dealers.
 The commercial vehicle ADCI stands at ‐3, indicating a mildly pessimistic
outlook of the commercial vehicle dealers.
 The two wheeler dealers reflect the most optimistic sentiment of all the
segments with an ADCI of +35, indicating a moderately optimistic
sentiment of the two wheeler dealers.

+100
+80
+60
+40
+20
-20
-40
-60
PESSIMISTIC NEUTRAL OPTIMISTIC
MODERATELY
OPTIMISTIC
-20 0
OVERALL
+14
SEWELLS GROUP
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX-TREND
END OF JUL-SEP 14 QUARTER
ADCI continues to show increase in dealer sentiments. The trends observed
during the third edition of the survey are given below:
 The index for passenger cars for the quarter shifted to mildly optimistic
from being mildly pessimistic in the previous quarter. The index increased
from‐3 during previous quarter to +8 in the current survey.
 The index for two‐wheeler dealers moved from +18 during previous to
+35 in current survey. The 17 point movement of the index indicates a
significant positive movement of sentiment.
 Commercial vehicle dealer remain mildly pessimistic, however
sentiment shows a huge swing of 35 points in the positive direction. The
index for commercial vehicle dealers increased from‐38 during previous
quarter to ‐3 in the current survey.
 The increase in optimism of the dealers of all the three segments has led
to an increase of 14 points in overall ADCI for the quarter ending
September 2014 up from 0 in the Apr‐Jun 2014 quarter.
0
-80
-100
MODERATELY
PESSIMISTIC
End of Q1-2014 End of Q2-2014 End of Q3-2014 End of Q4-2014
-40 -3
+13
-32
+18
-38
SEGMENT
PASSENGER CARS
TWO-WHEELERS
COMMERCIAL VEHICLES
End of Q1-2014 End of Q2-2014 End of Q3-2014 End of Q4-2014
OVERALL
PASSENGER
CARS
TWO-WHEELERS
COMMERCIAL
VEHICLES
+8
+35
-3

Future view of manpower
strength of the business
page 8 page 9
page 10 page 11
page 12 page 15
sewellsgroup.com
Expected performance of the
market as well as the
dealership over the next six
months
Expected levels of sales,
inventory and profits over the
next six months
View on the current situation
of sales, inventory and profits
vis‐à‐vis same period last year
Impact of the current
economic scenario on the
market, as well as the
dealership business
View on the current situation
of sales, inventory and profits
vis‐à‐vis previous quarter
02
04
06
08
01 Impact of the Current
03
05
07
Page 7
Economic Scenario on the
Market
Expected Market
Performance Over Next Six
Months
Dealership Performance vis‐a‐
vis Same Period Previous
Year
Expected Dealership
Months
Impact of the Current
Economic Scenario on the
Dealership
Expected Dealership
Months
Dealership Performance vis‐a‐
vis Previous Quarter
Expected Manpower
Strength Over Next Six
Months
page 18 page 21
SEWELLS GROUP
ANALYSIS OF SURVEY FINDINGS
The ADCI survey delves into the following areas:
AUTOMOTIVE
DEALER
CONFIDENCE
INDEX
The following pages carry details of responses received during the
third edition of the survey for questions covering the above areas.
Sewells Group intends to administer the ADCI survey every quarter,
and intends to track the movement of question‐level distribution
on a quarterly basis.
The findings of this survey are compared with the findings of the
last 2 surveys which captured the sentiments of the dealer
fraternity at the end of Jan‐Mar & Apr‐Jun quarters of 2014 to map
the trend.
This section of analysis presents the distribution of responses
across multiple questions that were asked in the survey and
compared with the findings of the previous surveys.

IMPACT OF THE
 Majority of dealers feel that the current economic scenario is having a
positive impact on the market. As compared to the quarter ending June
2014, the dealers are more positive (up to 60% from 41%) about the
economic scenario in the quarter ending September 2014.
 Optimism amongst the passenger car dealers is also high, with about 55%
of them feeling that current economic scenario has a positive impact on
the market as against 34% who were of this opinion in the previous
survey.
 Two wheeler dealers are the most optimistic amongst all the segments,
with 78% of dealers feeling that the current market scenario has a
positive impact on the market.
 Commercial vehicle dealers who were extremely pessimistic during
previous survey have shown marked improvement in sentiments about
the impact of economic scenario on the market during current survey (up
from 16% to 45%).
100%
80%
60%
40%
20%
27%
58%
11%
18%
41%
34%
8%
32%
55%
PASSENGER CARS TWO WHEELERS COMMERCIAL VEHICLES
12%
EXCITING POSITIVE NOT SO POSITIVE WORRISOME
sewellsgroup.com
1CURRENT
ECONOMIC
SCENARIO
ON THE MARKET 0%
4%
% OF RESPONDENTS
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
7%
Page 8
3%
33% 52%
5%
13%
65%
20%
2% 0%
45%
55%
0%

IMPACT OF THE
 Over 50% of the dealers feel that the current economic scenario is
encouraging for the dealership business as against the 34% at the end of
previous quarter.
 About 47% of passenger car dealers believe that economic scenario has a
positive impact on their dealership (up from 22% in the quarter ending
June 2014)
 Two wheeler dealers are most optimistic about the impact of current
economic scenario on their dealership business with 69% dealers
reporting positive impact as compared to 62% at the end of previous
quarter.
 Commercial vehicle dealers are still pessimistic as in the quarter ending
June 2014, with about 70% of dealers expressing that current economic
scenario has a negative impact on their business.
100% 80%
RESPONDENTS
60%
40%
OF % 20%
26%
53%
18%
20%
46%
29%
12%
37%
45%
16% 15%
2CURRENT
ECONOMIC
SCENARIO
ON THE DEALERSHIP
0%
3%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
5%
6%
3%
44%
37%
54%
26%
4% 0%
30%
65%
5%

3MARKET
EXPECTED
PERFORMANCE
OVER NEXT SIX
MONTHS
 Overall, 70% dealers are optimistic about the expected market
performance. However, there hasn’t been much difference since the last
quarter where 67% were of the same opinion.
 More dealers are exited (up to 8% up from 6%) and 69% of passenger car
dealers expect the market performance to improve in next six months,
this number has decreased slightly since the last survey where 72% were
of the similar opinion.
 Both the two wheeler dealers (up from 70% to 78%) and the commercial
vehicle dealers (up from 39% to 60%) are optimistic about the market
performance over next six months at the end of quarter ending
September 2014, unlike their sentiment at the end of quarter ending
June 2014.
100%
80%
60%
40%
20%
0%
% OF RESPONDENTS
‐40
11%
38%
46%
5%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
7%
26%
60%
7%
END OF Q3‐2014
3%
26%
58%
12%
END OF Q4‐2014
8%
61%
28%
3%
24%
2%
54%
20%
5%
55%
35%
5%

EXPECTED
PERFORMANCE
 Overall, the dealers continue to remain as optimistic as they were in the
previous quarter with 70% dealers positive about their performance in
quarter ending September 2014).
 A slight dip is seen in the excitement of the passenger car dealers with
respect to their performance in the next six months as compared to that
in the Apr‐Jun 2014 quarter (down from 75% to 70% in the quarter ending
September 2014).
 Two wheeler dealers are the most positive about their performance in
the next six months with 83% expecting to perform better as against, the
71% who were of the same opinion last quarter.
 Commercial vehicle dealers have shown a marked improvement in their
sentiment. 60% of these dealers feel that their dealership performance is
going to be better in the next six months (up from 38% in the quarter
ending June 2014).
100%
80%
60%
40%
20%
0%
END OF Q1‐2014
8%
32%
51%
OVERALL
END OF Q2‐2014
7%
23%
59%
11%
END OF Q3‐2014
5%
23%
58%
14%
END OF Q4‐2014
10%
60%
27%
3%
26%
13%
4%
57%
10%
50%
25%
15%
% OF RESPONDENTS
9%
4DEALERSHIP
OVER NEXT SIX
MONTHS

100% 80%
RESPONDENTS
60%
40%
OF % 20%
SALES INVENTORY PROFITS 0%
29%
24%
27%
20%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
20%
37%
23%
20%
END OF Q3‐2014
14%
34%
35%
END OF Q4‐2014
17%
11%
5DEALERSHIP
PERFORMANCE
YEAR
VIS-À-VIS SAME PERIOD
PREVIOUS
DEFINITELY HIGHER HIGHER OR SAME SAME OR LOWER DEFINITELY LOWER
 52% of the dealers in this quarter feel that their sales have improved as
compared to the previous year; this is comparable to the 52% of the
dealers who feel that the current economic scenario has a positive
impact on their dealership.
 About 44% of passenger car dealers feel that their dealership sales have
increased with respect to same period last year. This isn’t a significant
jump with respect to the opinion in the previous survey, where 36% of
passenger car dealers were of the similar opinion.
 Majority of two wheeler dealers feel that their sales this period is higher
than the same period last year (up from 64% in quarter ending June 2014
to 76% in quarter ending September 2014)
 39% of the commercial vehicle dealers (up from 16% in previous quarter)
feel that their sales have improved since last year.
17%
11%
33%
39%
35%
41%
17%
7% 11%
28%
50%

SALES INVENTORY PROFITS
100%
% OF RESPONDENTS 8%
80%
60%
40%
20%
9%
26%
34%
5%
26%
39%
13%
5DEALERSHIP
PERFORMANCE
YEAR
PREVIOUS
0%
21%
36%
35%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
31%
 Inventory corrections by dealers has not improved much since the last
quarter. Overall, only 69% reporting higher inventory as against 66% at
the end of previous quarter as compared to same period last year.
 Inventory levels viz‐a‐viz same period previous year according to 82% of
two wheeler dealers has increased. This is similar to the sentiment
expressed by the dealers in the previous edition of the survey.
 Inventory levels viz‐a‐viz same period previous year for both passenger
cars and commercial vehicle dealers has increased as compared to the
results of the previous survey (up from 58% to 64% and up from 54% to
68% respectively).
30%
21%
43%
31%
5%
55%
28%
4%
21%
47%
26%
5%

100%
80%
60%
40%
20%
41%
26%
20%
29%
32%
27%
24%
% OF RESPONDENTS
5DEALERSHIP
PERFORMANCE
YEAR
PREVIOUS
43%
24%
21%
12%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
13%
 Dealers continue to express a pessimistic sentiment about their profits
vis‐a‐vis same period previous year. 39% of dealers feel that their profits
have increased as compared to same period last year, as against only 33%
dealers feeling the same during the previous quarter survey.
 The above sentiments are reflected across all the three segments. The
two wheeler dealers (down to 48% from 50% at the end of previous
quarter) and the passenger car dealer (at 37% up from 30% at the end of
previous quarter) reporting higher profits when compared with the same
period last year.
 Commercial vehicle dealer sentiment is slightly better as compared to
the previous quarter. 26% of commercial vehicle dealers feel that their
profits are more than the same period previous quarter, as compared to
only 8% who were of the same opinion in the previous survey.
12%
8%
29%
31%
32%
22%
28% 26%
10%
16%
48%
26%

100%
80%
60%
40%
20%
15%
40%
28%
9%
28%
44%
6PERFORMANCE
VIS-À-VIS
PREVIOUS
QUARTER
DEALERSHIP
% OF RESPONDENTS
21%
36%
30%
13%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
 Majority of the dealers (63%) feel that their sales in the Jul‐Sep 2014
quarter were higher than Mar‐Jun 2014 quarter.
 64% of the passenger car dealers surveyed in the previous quarter had
suggested that their sales figures in Q2 had dipped as compared to Q1 of
2014. However, in the quarter ending September 2014, 63% of dealers
feel that their sales figure has improved over the Q2 of 2014.
 75% of two wheeler dealers (up from 66%) feel that their sales in Q3 of
2014 were higher than that of Q2.
 Only 36% of commercial vehicle dealers feel that their sales has been
higher in this quarter. However, this figure is slightly better than 23%
dealers feeling the same in the previous survey, suggesting slight
improvement in the dealership business with respect to sales over the
last six months.
17%
19%
14%
49%
28%
9%
33%
42%
18%
7%
15%
21%
53%
11%

100%
% OF RESPONDENTS 6%
80%
60%
40%
20%
4%
32%
46%
4%
27%
41%
18%
6%
6PERFORMANCE
VIS-À-VIS
PREVIOUS
QUARTER
DEALERSHIP
27%
37%
30%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
18%
 Overall, the higher inventories continue to be troublesome for dealers.
The situation seems to have worsened over the last 3 months with 69%
reporting higher inventory as compared to 64% at the end of quarter
ending June 2014.
 The above trend is replicated by passenger car dealers with 69%
reporting higher inventory as compared to 61% at the Apr‐Jun quarter of
2014.
 Two wheeler dealers continue to remain the worst effected with 80% of
dealers feeling that their inventory levels are higher than the previous
quarter, as compared to 78% at the end of previous quarter.
 Commercial vehicle dealers seem to struggle with maintaining inventory
levels. Only 53% of these dealers show that their inventory levels have
gone low as compared to 62% in the quarter ending June 2014.
28%
21%
48%
27%
4%
47%
33%
2%
21%
47% 26%

100%
80%
60%
40%
20%
30%
30%
32%
23%
28%
35%
18% 10%
23% 24%
% OF RESPONDENTS
6PERFORMANCE
VIS-À-VIS
PREVIOUS
QUARTER
DEALERSHIP
36%
31%
22%
11%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
8%
 Overall, the positive movement of sentiment about profits continues in
this quarter as well. 49% of dealers reported higher profits as compared
to 40% at the end of quarter ending June 2014.
 54% of the two wheeler dealers surveyed feel that their profits have
increased in quarter ending September 2014 (up from 46% in quarter
ending June 2014).
 A similar sentiment has been reported by car dealers where this figure
has gone up from 38% in the quarter ending June 2014 to 51% in this
quarter.
 Even though there is slight improvement in the sentiments about sales
of the commercial vehicle dealers, profit seems to have shrunk. 74% of
these dealers feel that their profit have lowered in this quarter as
compared to 69% who were of the similar opinion in the quarter ending
June 2014.
14%
10%
41%
26%
30%
28%
16%
37%
37%

100%
% OF RESPONDENTS 7%
80%
60%
40%
20%
31%
46%
16%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
6%
19%
54%
21%
END OF Q3‐2014
3%
23%
48%
END OF Q4‐2014
15%
5% 16%
7DEALERSHIP
MONTHS
EXPECTED
PERFORMANCE
OVER NEXT SIX
 A slight dip in the sentiment about expected sales in the next six months
of dealers as compared to that in quarter ending June 2014 is seen in this
survey (down to 74% from 75%).
 This dip can be attributed to the sentiments of passenger car dealers.
72% of these dealers expect their sales to be higher in the next six
months as against 77% who were of this opinion in the quarter ending
June 2014.
 Two wheeler dealers continue to be optimistic with 80% dealers
expecting to clock higher sales in the next six months.
 Commercial vehicle dealers who had anticipated a decrease in sales in
the previous survey, are optimistic about their sales in the next six
months (up from 46% to 69%).
26%
23%
49%
24%
4%
37%
43%
53%
32%
0%

7DEALERSHIP
MONTHS
EXPECTED
PERFORMANCE
OVER NEXT SIX
100%
% OF RESPONDENTS 3%
80%
60%
40%
20%
25%
55%
17%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
2%
26%
53%
19%
END OF Q3‐2014
2%
28%
44%
END OF Q4‐2014
22%
 Overall, the dealers expect the inventories to continue to be a concern,
with 70% dealers expecting their inventory levels to be higher in the next
six months, as compared to 72% dealers feeling the same in the previous
quarter.
 Passenger car dealers expect some correction in inventory management
in the next six months. 69% of dealers in the quarter ending September
2014 feel inventory levels will be higher as compared to 77% in the
quarter ending June 2014.
 Two wheeler dealers anticipate a slight correction in inventory, 78%
expecting to carry higher inventories in the next six months as compared
to 82% in the previous survey.
 Commercial dealer sentiments about increase inventory in the next six
months haven’t changed much (moved to 58% from 54% in the quarter
ending June 2014)
26%
23%
46%
29%
2%
39%
39%
0%
11%
47%
37%
5%

100%
80%
60%
40%
20%
16%
25%
46%
11%
32%
40%
% OF RESPONDENTS
7DEALERSHIP
MONTHS
EXPECTED
PERFORMANCE
OVER NEXT SIX
20%
30%
38%
12%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
END OF Q3‐2014
END OF Q4‐2014
13%
 Overall, the expectations of dealers about profits have shown a slight dip
with 57% dealers expecting higher profits as compared to 59% at the end
of last quarter.
 This could be because both the passenger car and two wheeler dealers
foresee a dip in profits in the next six months. 59% of both passenger cars
and two wheelers dealers expect their profits to be higher as compared
to 62% and 67% in the quarter ending June 2014 respectively.
 However, there has been a marked improvement of commercial vehicle
dealer sentiments about anticipated increase in profits in next six
months (up to 42% from 23% at the end of quarter ending June 2014).
17%
16%
43%
29%
12%
22%
37%
28%
13% 10%
32%
53%
5%

100% 6%
80%
RESPONDENTS 60%
40%
OF % 20%
0%
26%
47%
21%
OVERALL
END OF Q1‐2014
END OF Q2‐2014
2%
25%
54%
19%
END OF Q3‐2014
2%
27%
48%
END OF Q4‐2014
9%
5%
8EXPECTED
MANPOWER
MONTHS
STRENGTH
OVER NEXT SIX
 Overall, the dealers continue to remain bullish about their dealership
manpower strength (slight dip from 73% in the quarter ending June 2014
to 71% in the quarter ending September 2014).
 Passenger car dealers anticipate an increase in manpower strength in the
next six months, however this sentiment is slightly weaker than that
expressed in the previous survey (down from 69% to 66%).
 Two wheeler dealers are the most optimistic about their dealership
manpower strength in the next six months. 91% of dealers expect their
manpower strength to be higher as compared to 88% in the quarter
ending June 2014.
 Commercial vehicle dealers have similar sentiments with respect to
anticipated manpower increase as in the last survey (up from 46% to
50%).
23%
22%
44%
32%
2%
30%
61%
0%
10%
45% 40%

SEWELLS S
POOJA PEWEKAR
Group Marketing Manager‐Sewells Group
E:ppewekar@sewellsgroup.com
T: +91 22 67354914
ABOUT
GROUP
Sewells Group is a global consulting and outsourcing firm which specializes
in the automotive retail industry. Our very reason for being in the business
is to improve the performance of individuals and organizations in the
automotive retail industry. We operate across the Asia‐Pacific, Africa and
Middle East regions.
Our in‐depth subject matter expertise in this area and our deep
engagements with many leading automotive brands make us a leader in our
business. Our Integrated Dealer Performance Management Model has
delivered exceptional success to leading OEMs across the world. Through
our proven business management model, demonstrated competence
solutions and process efficacy initiatives, we contribute meaningfully to our
clients’ businesses.
For more information, visit www.sewellsgroup.com
Sewells Group Contacts:
JAYESH JAGASIA
Managing Partner & CEO‐Sewells Group India
E: jjagasia@sewellsgroup.com
T: +91 22 67354915, M: +91 9819765234

DISCLAIMER
 The contents of this report represent the opinion of survey respondents, and not that of Sewells Group, Sewells Group India, any of their subsidiary companies, or employees
thereof.
 The contents of this report and analysis of responses received in response to the quarterly Automotive Dealer Confidence Index (ADCI) survey are to be viewed as broad trends
being observed, and not as definite commentary on the state of economy, state of business or policy framework of any automotive manufacturer and/or franchised automotive
dealer group.
 The contents of this report should not be viewed as commentary on the prospects of a particular manufacturer or brand as it is only intended to summarize the perceptions and
opinions of respondents.
 The contents of the report and analysis of responses should not be viewed in isolation, but in conjunction with the number of responses considered in the computation of the
index and subsequent analysis.
 ADCI methodology and this survey may be limited by significance of sample size or other statistical parameters. We advise reader discretion on matters such as these.
 Sewells Group does not take the responsibility of or does not indemnify any user of the study against the impact of the decisions made taking into accounts the findings of this
study.

SEWELLS GROUP ADCI REPORT- END OF JUL-SEP 2014 QUARTER (INDIA)

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SEWELLS GROUP ADCI REPORT- END OF JUL-SEP 2014 QUARTER (INDIA)