Shake Credential Mail
- 2. OUR VISION “If you want something done, give it to a busy person. ” ...well, we are very busy... understanding our clients business, developing imaginative strategies, creating brilliant events, proposing creative and budget adapted promotional materials, developing the best media plans - according to our client’s target and budget, buying smart media for the best prices, developing and implementing on-brand beautifully created ideas...
- 3. Agency Credential ABOUT US Unique experience of media relations and tight connections with key media channels ensures qualified development and implementation of non-standard projects Large experience in development and implementation of integrated projects with national coverage. Full-scale services in the field of public relations: from strategic consultancy to implementation of effective PR programs. In 3 years of functioning, we have implemented more than 50 communication projects for leading brands of the Romanian market, such as Emporio Armani, Mengotti, Max Mara, Mango, Triumph, Razvan Ciobanu, Cosmopolitan, Marie Claire, Playboy, Tabu, Music Channel, Evian, Martini, Jagermeister, Cointreau, Corona, Bacardi, Metaxa, Remy Martin, Grey Goose, Castrol, Barilla. OUR AIM we are committed to shake the market for our clients and to develop close partnerships with them in order to deliver services that meet their expectations. ROI is our focus; we use our professional experience to ensure that client' budgets are invested, not simply spent. we do believe that “reason why”, both for client and agency, of any campaign is a demonstrably effective outcome.
- 4. Agency Credential EXPERTISE fashion glossy media spirits non-profit organizations FMCG pharma
- 5. Agency Credential SERVICES Corporate PR/ 1. Strategic planning and implementation of PR campaigns 2. Development of communication programs 3. Development of CSR programs 4. Development of internal PR programs 5. Creation and support of informational sources (TV and radio programs, internet resources, print editions) 6. Special events
- 6. Agency Credential SERVICES Brand PR/ 1. Organization of special events aimed to boost brand reputation 2. Informational and educational campaigns in media 3. PR programs to support marketing communications 4. Management of sponsorship projects 5. Celebrity marketing, work with opinion leaders 6. Digital communications: Internet and mobile
- 7. Agency Credential SERVICES Media Relations/ 1 National level: > Development of informational occasions and informational messages for media > Press events for media: press conferences, round tables, press lunches, press briefings, press tours > Composition and distribution of press releases > Media support of brand events in specialized editions > Media monitoring, press clipping composition, evaluation reports > Placement of image publications and video plots in Internet, print editions, TV channels > Media projects efficiency estimate 2 Regional level: > Media support of brand events in regional media, media coverage control > Press events for regional media > Media projects efficiency estimate
- 8. Agency Credential Some of our CLIENTS
- 9. Agency Credential Some of the BRANDS we proudly promote
- 10. Agency Credential A SMALL SELECTION OF OUR WORK Special media projects for Palmers in Beau Monde and Marie Claire magazines may - august 2009 Task: ensure maximum integration of Palmers products in editorial materials and provide interesting information about them for consumers
- 12. Agency Credential Special media projects for Mengotti concept store in Elle and Bazaar magazines september - december 2009 Summary: draw attention of the audience to A/W ‘09 fashion collections from Mengotti Concept Store; create and publish customised fashion editorials.
- 15. Agency Credential PR Campaign for Martini “Martini Gold by Dolce&Gabbana” Global Launch 2010 Summary: Dolce&Gabbana and Martini launched, at the end of 2010 Martini Gold by Dolce &Gabbana. The protagonist of the campaign was Monica Bellucci, the Italian actress and global symbol of beauty. The campaign was directed by renowned music video director Jonas Åkerlund. Results: 32 articles in 26 media outlets Total rate card value: 62.000 EU Special project: magazine cover and cover story in Tabu magazine, December 2010 issue
- 20. Agency Credential PR Campaign for Evian “Evian by Issey Miyake” Anniversary Bottle 2011 Summary: In November 2010 Evian launched it’s 4th special edition bottle, created in collaboration with famous fashion designer Issey Miyake. The Evian by Issey Miyake launching was announced through an press release sent to main Romanian glossy titles and on line. Results: 26 articles in 24 media outlets Total rate card value: 16.000 EURO
- 22. Agency Credential PR Campaign for Evian “Let’s Baby Dance” Global Campaign 2011 Summary: After Roller Babies success , Evian babies came back with a new rhythm through Evian’s new worldwide campaign – Let’s Baby Dance. The EVIAN “Baby Inside” campaign launching was announced through an press release sent to main Romanian glossy titles and on line. Results: 11 articles in 11 media outlets Total rate card value: 11.000 EURO
- 24. Agency Credential PR Campaign for Martini “Luck is an attitude” Global Launch Campaign autumn 2011 Summary: Martini launched it’s new global communication campaign “Luck is an attitude” through a worldwide Facebook casting, called Kisser Casting, in order to recruit someone aged between 25-30 to star in their new TV ad. The role involved kissing 10 beautiful actresses and is paid €150,000. Local markets were required to recruit one high profile celebrity judge to sit on the judging panel with Celebrity Artist, Romanian Local Market – Adrian Sina from Akcent. MARTINI held an exclusive party on 6 September to launch LIAA with local celebrity judges, media and VIPs invited to the event. Romanian invitees at the event: Cristina Stanciulescu - Editor in Chief Viva, Catalin Mihaila - Editor in Chief Playboy, Eddie Tone - Editor in Chief FHM, Anda Brindusa - Editor in Chief The One, Adrian Sina. Results: 26 articles in 26 media outlets Total rate card value: 45.000 EURO
- 27. Agency Credential PR Event for Tabu magazine Where: Embassy When: the 3rd of December 2009 No of attendants: 350 people Key Message: Tabu recommends … ! Dress code: Vintage Idea: We brought together best brands in terms of fashion and beauty, because our ultimate thought was to create a perfect evening for “the spoil” of our guests. Flow: Our invitees had the opportunity to visit different corners placed inside location, in order to test best beauty products, try fashion accessories, have massage, benefit to advices and services of best make up artists, have photo sessions etc.
- 29. Agency Credential New Spring/Summer 2010 Mango Collection Event Where: MNAC When: the 18th of March 2010 No of attendants: 400 people Key Message: Surrender to pureness and simplicity! Idea: Invite the most representative VIP’s from Romania, journalists and Mango clients to new S/S ‘10 fashion show.
- 31. Agency Credential Cosmo Shoe Month for Cosmopolitan Event Marketing Where: Baneasa Shopping City When: October 2010 Idea: First Cosmopolitan SHOE MONTH organized ever in Romania, dedicated to all fashionistas shoe addicted. 4 weeks of intense activities – having as the main characters the shoes and all the ,,guilty pleasures’’ included in the women shopping rituals
- 33. Agency Credential 1Music Channel Event Where: Jubile Grand Ballroom When: the 20th of October 2010 No of attendants: 400 people Key Message: 1 Music Channel Aims High! Idea: Invite the most representative VIP’s from Romania, journalists and advertising clients to the launch of autumn / winter programme.
- 35. Agency Credential “Triumph Inspiration Award Romania 2011” Event Where: LOFT Lounge When: the 7th of April 2011 No of attendants: 300 people Key Message: 125 Years of Celebrating Women! Idea: Triumph, the innovator in all things lingerie and shapewear, challenges young fashion students from around the globe to let their creativity soar with the fourth-consecutive Triumph Inspiration Award.
- 37. Agency Credential Marie Claire Event Where: AmbasadÓr When: the 15th of June 2011 No of attendants: 500 people Key Message: Marie Claire 3 Years in Romania Anniversary! Idea: Celebrate 3 years anniversary on the Romanian market together with advertising clients, romanian fashion designers, VIP’s and press.
- 40. Agency Credential “Emporio Armani 1 year in Romania” PR Event Where: Emporio Armani Store When: the 29th of November 2011 No of attendants: 100 people Idea: Celebrate 1 year anniversary on the Romanian market together with clients, VIP’s and press.
- 42. Agency Credential “Rémy Martin Cognac Club”, first Cognac Club in Romania PR Special Project for Rémy Martin Where: Howard Johnson Grand Plaza Hotel When: each last Thursday of every month No of attendants per event: 70 people Idea: Remy Martin Cognac Club is the first one in Romania and it was launched on 29th of June ‘11. Every Cognac Club Meeting benefits by a sommelier presentation, insights on the blending and history of cognac accompanied by Executive Chef’s finest culinary creations.
- 44. Agency Credential Liked what you saw? Don’t hesitate. Get in touch! 70 Ing. Dumitru Zossima st. district 1, Bucharest Diana Doni Managing Partner e: [email protected] m: (+40) 729 218 162 www.shakeadvertising.ro