Share Powerful Stories at Your Fundraising Events
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The document is a presentation by Lori L. Jacobwith, emphasizing the importance of storytelling in fundraising to create emotional connections and motivate action. It outlines effective strategies for sharing stories at events, including various methods to engage audiences before, during, and after the event. Jacobwith, a recognized fundraising expert, has helped organizations raise over $300 million through her coaching and training.
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Share Powerful Stories at Your Fundraising Events
- 1. Share Powerful Stories at Your Fundraising Events 10/8/15 1pm Eastern The presentation will begin shortly.
- 2. Before We Get Started 3 This presentation is being recorded! The recording and slides will be emailed to you later this afternoon. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation.
- 3. 3
- 4. 3 Our guest presenter » Lori L. Jacobwith A nationally recognized coach and trainer, Lori L. Jacobwith has delivered coaching and training that have helped nonprofit organizations to raise more than $250 million dollars from individual donors. Her proven strategies & tools teach staff and board members to share their stories powerfully and effectively. Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals.
- 5. Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising Share Powerful Stories At Your Fundraising Events
- 6. Tweeting?
- 7. • 30 years in the social sector. • Since 2001 has helped organizations raise $300 million from individual donors. And counting. • Master Storyteller, Fundraising Culture Change Expert, Author, Speaker, Trainer • Recognized as one of the top 40 Most Effective Fundraising Consultants in U.S. by The Giving Show & Wall Street Network Lori L. Jacobwith LJacobwith @LJacobwith www.ignitedfundraising.com
- 8. Author, Speaker, Trainer, Coach #5 on the list of Top 20 Fundraising Books in the US. FREE Download
- 9. Quick Question What’s one thing you’d like to have happen when you share a story with your community? Type your answers into the chat box.
- 10. The Power of Stories
- 11. • 1 Staff • 12 Volunteers • $80,000 Budget • Screening 250 children each year What I inherited:
- 12. • 1 Staff • 12 Volunteers • $80,000 Budget • Screening 250 children each year What I inherited: • 5 Staff • 890 Volunteers • $1.2 million Budget • Screening 25,000 children each year 2 ½ years later:
- 13. Today I. Why Stories Work
- 14. Today I. Why Stories Work II. What is a Story? Really?
- 15. Today I. Why Stories Work II. What is a Story? Really? III. 22 Ways to Tell Your Story at Fundraising Events
- 16. Today I. Why Stories Work II. What is a Story? Really? III. 22 Ways to Tell Your Story at Fundraising Events IV. Impact of Telling Stories at Events
- 17. Today I. Why Stories Work II. What is a Story? Really? III. 22 Ways to Tell Your Story at Fundraising Events IV. Impact of Telling Stories at Events V. What Will You Do Next?
- 18. I. Why Stories Work
- 19. Stories Help Us Remember When sharing important information, stats, facts…share them in a story.
- 20. Secret to Effective Fundraising
- 21. Secret to Effective Fundraising
- 22. How Can You Stand Out?
- 23. Talk About the Impact I Help Cause
- 24. Stories of Your Impact Create unforgettable emotional connections and Empathy
- 25. Remember This Sympathy creates distance Image Source: Crusty Dolphin, Flickr
- 26. Remember This Empathy creates connections Image Source: Facebook
- 27. Why Stories?* • We “THINK” in story • Every decision we make is based on a story we tell ourselves • If we don’t feel something we can’t make a decisions. *From Lisa Cron: Wired for Story
- 28. Storytelling Secret Story is about change, which results only from unavoidable conflict.
- 29. II. What is A Story … Really?
- 30. What is Storytelling? A narrative account of real or imagined events. Source: National Storytelling Association
- 31. The Good News You are not a newspaper or new reporter that has to share objective or careful stories.
- 33. A Story is a Way to Emotionally Engage for Action.
- 34. “Here’s how your gift makes a difference…” Inspiring Communication
- 35. At its core, storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience. ~ Source: National Storytelling Association Sharing Stories
- 36. Knowledge Alone Doesn’t Cause Action
- 37. Mission Moments Lori’s Definition: “Any short, inspirational, example of how your organization is making an impact.” Must be about a real person. Could be a donor, resident, staff, volunteer, board member or you.
- 38. Word Choices Matter • Abandoned • Blessed • Emotionally bruised • Spiritually or physically broken • Heart filled with joy • Safe for the first time
- 40. Before
- 41. After
- 42. III. 22 Ways To Tell Your Stories At Fundraising Events
- 43. How To Tell Your Story: BEFORE
- 44. Before 1.On invite & Save the Date Card
- 45. Before 1.On invite & Save the Date Card 2.Table Tent
- 46. Before 1.On invite & Save the Date Card 2.Table Tent 3.Program inserts
- 47. Before 1.On invite & Save the Date Card 2.Table Tent 3.Program inserts 4.Pre-event short story videos
- 48. Before 1.On invite & Save the Date Card 2.Table Tent 3.Program inserts 4.Pre-event short story videos 5.Social Media
- 49. Before 6. At Event Kick-Off for volunteers 7. Reminder Emails 8. WebsiteImage source: RagansHope.org 6. At Event Kick-Off for volunteers
- 50. Before 6. At Event Kick-Off for volunteers 7. Reminder Emails 8. WebsiteImage source: RagansHope.org 6. At Event Kick-Off for volunteers 7. Reminder Emails
- 51. Before 6. At Event Kick-Off for volunteers 7. Reminder Emails 8. WebsiteImage source: RagansHope.org 6. At Event Kick-Off for volunteers 7. Reminder Emails 8. Website
- 52. How To Tell Your Story: DURING
- 53. During 9. Live Testimonials9. Live Testimonials
- 54. During 10.Golf: Hole signage10.Golf Hole signage Auction Table Signage Or ??
- 56. During 11.Bathroom, Elevator, Stairs 12.A-Thon’s: Insert printed story into gift bags
- 57. During 13.Photo’s of speaker or client with guests
- 58. During 14.Banner
- 60. During 16.Video
- 61. During 17.T-shirts w/Client Faces & A Quote
- 62. During 17.T-shirts w/Client Faces & A Quote 18.Everyone Shares Their OWN Story
- 63. How To Tell Your Story: AFTER
- 64. After 19.Thank you videos http://bit.ly/15zA1nD Case Sensitive Link
- 65. After 19.Thank you videos 20.Event Debrief http://bit.ly/15zA1nD Case Sensitive Link
- 68. IV. Impact of Telling Stories At Events
- 69. Anonymous Client Example Impact of Sharing a Story
- 70. It takes $25,000 a year to help a family like Tiffany’s Impact of Sharing a Story
- 72. ENews: www.IgnitedFundraising.com LJacobwith @LJacobwith Fire Starters Blog: http://bit.ly/blog-ignitedfundraising Free Resources http://bit.ly/freeresources-if Resources & Staying Connected Lori L. Jacobwith Master Storyteller & Fundraising Culture Change Expert
- 73. V. What Will You DO Differently? Please type your answers into chat box.
- 74. ~ Maya Angelou People will forget what you said. People will forget what you did. But people will never forget how you made them feel.
- 75. THANK YOU!THANK YOU! Share Powerful Stories At Your Fundraising Events
- 76. Questions?
- 77. https://bloomerang.co/resources •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies •Daily blog post •Weekly webinars •Downloadables
- 78. Upcoming webinars » https://bloomerang.co/resources/webinars/ Creating Constituencies – A Prospecting Road Trip Thursday, October 15th – 1:00pm Eastern Susan Black, CFRE ———— The Leaky Fundraising Bucket – What’s Wrong and How to Fix It Wednesday, October 21st – 1:00pm Eastern Ellen Bristol and Linda Lysakowski, ACFRE