SharePoint adoption - Swiss SharePoint Club 24 Sept 10 - Ems Conseil SII
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The document discusses the challenges and requirements of adopting SharePoint for collaboration within a French luxury company, highlighting past inefficiencies and user needs for better document sharing and information access. It emphasizes the use of gamification and a freemium/premium model to enhance user adoption and engagement. The plan includes a progressive roadmap for training and integrating SharePoint functionalities into the organization's collaborative framework.
SharePoint adoption - Swiss SharePoint Club 24 Sept 10 - Ems Conseil SII
- 1. ©EMS conseil - Tous droits réservés – 2014 When SharePoint adoption becomes efficient with marketing and gamification approaches
- 3. FUN can obviously change behaviour for the better
- 4. Page 4 SII un partenaire global: « thinking globally, acting locally « 402008 8.4 M CHF Digital Agency Solutions Mobile 4.700 Ingénieurs 1979 Créée 359 M CHF Chiffre d’affaire 14 Pays 4 continents 3B+ Notation financière Banque Privée Délégation et placement de personnel Defence & Aerospace 3 agences Genève, Lausanne, Zurich
- 5. Références French leader In change management on Windows, Office 365, Yammer, SharePoint, Outlook, Lync, CRM, Windows 7 & 8. Over one million users helped 5 EMS Conseil Paris – Lyon since 2004 25 persons Audit of usages Digital maturity improvement Office 365 Social and collaborative enterprise network New intranet Change such as merger or office move
- 6. Agenda o Return on operating experience with the adoption of collaborative uses in a French luxury company o How gamification can boost users adoption?
- 7. The implementation of a SharePoint intranet 4 years ago didn’t meet its expectations. Positive facts Improvement areas First steps in working together for some teams, Existence of a documentary database Charted interface, high quality Technical problems : access for subsidiaries, slowness… Interface too complex Lack of integration with pre-existing Constraining management Extensive need for training sessions and support
- 8. Many needs, from the simplest to the most elaborate! What was needed: Sharing documents and keeping track of their life cycle Sharing information, knowledge, best practices Decrease the volume of emails Limiting multiple storage Collaborating with partners outside the company Working on transverse projects Managing work spaces with specific access rights Disseminating of news Being alerted about information and documents updates Collecting information via forms
- 9. What did users want in the end? Verbatim – Important need to access information more easily « If the info interests everyone (25 persons), I send an email. » « We don’t all have the same level of information. » « It happens often that, when we need something, we don’t know where to look (…). We don’t have a central location where we can find all the procedures. » « We are sometimes in cc, but truly not enough. » « Our function is also to make sure everyone has the information. » « If questions could be shared and if subsidiaries could exchange data, it would be a definitive advantage. » « The stand managers call each other a lot before asking us questions. » « We try and avoid to swamp stores with emails. They get an average of 20 every day. »
- 10. 10 + Training & Development BUZZ - Counterproductive Not essential - + Chat and availability Online meetings Conversation wall (Communication) Lists/Excel Export Conversation wall (New shop/coaching) Screen sharing Documents synchronization Conversation wall (HR/Procedures) Documents sharing To meet users’ needs appropriately, it appeared necessary to prioritize their needs. ERP Integration (Sales dpt) Ease of implementation Addedvalue
- 11. « A complex system that works is invariably found to have evolved from a simple system that worked. Gall law
- 12. Free No customization Little support Self-selling offer Viral adoption The Gall law was implemented relying on the Freemium/Premium model of the consumer market. Has a cost (money and/or time) Numerous functionnalities (too complex?) Training required Targeted adoption Freemium Premium
- 13. We had to avoid all the mistakes that can kill a Freemium offer 13 « We identified 4 models of collaborative sites. » « We will start out with a collaborative site for the SI dpt. » « SharePoint offers many functionnalities… they are all available in a sandbox for users to choose from. » « We need to replace the former collaborative spaces with the new one first. » « We want to start by training users to SharePoint. » 13
- 14. A progressive roadmap : From the simpliest to the most complicated 14 Freemium Offer Premium Offer M1 M2 M3 M4 For all For experts New functionnalities 1st standard communities in SharePoint 1st customized communities in SharePoint Site manager training sessions 1st Yammer communities Yammer for all
- 15. 15 The Freemium/Premium approach reduces 4 of the 6 main risks with this type of project. Management involvement Interest for the job Reliable technical solution Problem of replacing what already exists Infobesity Unmastered budget
- 16. A noted evolution 16 BEFORE AFTER
- 17. Supporting community managers Communicating and teasing Promoting collaborative helpdesk Giving a choice between learning tools The support around the SharePoint Freemium offer is similar to the support around Yammer.
- 18. Case studies : How gamification can boost users adoption
- 19. Benefit from the contents you need Manage your time better
- 20. 2MN TO PLAY MY RESULT AND OTHERS RESULTS FOLLOW UP BY THE CUSTOMER An efficient and fun way to learn 20
- 21. Example of change management with Skillisy Launching meeting and interviews of users Skillisy Challenge to discover and master Lync Feedback meeting Showroom & Skillisy Challenge 5 days of on- site intervention Give choice Self help community Lync Collaborative tools 21
- 22. 22 Setting challenges during an on-site or online event. 55 to 79% of attendees!
- 23. Teasing and giving the choice between available tools.
- 24. Before, during and after the migration, users can choose the tool that suits them best.
- 25. THE CLUB Your first community: the self help community
- 26. Thank you 26