Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum
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The document discusses the significant role of social media in the lives of modern moms, highlighting that 90% of them use these platforms regularly. It notes that moms are influential consumers, with a large percentage following brands and making decisions based on peer endorsements. The text emphasizes the importance of engaging with this demographic for organic brand awareness.
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Leveraging Social Media to Connect with Todays Moms - BDI 2/6/14 Influencer Marketing Forum
- 1. BDI Institute - NYC Twitter @ptpaSharon e-mail [email protected]
- 2. Mom Is A Social LEADER Twitter @ptpaSharon e-mail [email protected]
- 3. The Stats Moms spend 260% more time on than average user Pinterest has 25 million users, 61% of which are moms Twitter @ptpaSharon e-mail [email protected] Over 23% of moms follow 10 or more brands on social media
- 4. In a survey of over 7000 moms by the Today Show: Twitter @ptpaSharon e-mail [email protected]
- 5. Across 22 different platforms, 82% of Moms Make Purchasing Decisions based on Peer Endorsements Twitter @ptpaSharon e-mail [email protected]
- 7. 90% of Moms use social media regularly! In with The NEW Twitter @ptpaSharon e-mail [email protected]
- 8. Mike Fogarty, Senior vice president at BabyCenter Twitter @ptpaSharon e-mail [email protected] “ “ Social media has become so pervasive among moms, it’s now fundamental to the way today’s moms live their lives. Today’s mom is the most influential and social consumer you’ll meet
- 9. Which Social Media Platform? For Keeping current on breaking news, quick advice & following brands For updating friends & posting pictures Twitter @ptpaSharon e-mail [email protected] For getting ideas and inspiration
- 10. Oh Yes We Did! Twitter @ptpaSharon e-mail [email protected]
- 11. Don’t Underestimate Us! Twitter @ptpaSharon e-mail [email protected]
- 12. Morton’s Makes Magic Twitter @ptpaSharon e-mail [email protected]
- 13. You can’t buy this type of POSITIVE & ORGANIC Brand Awareness Twitter @ptpaSharon e-mail [email protected]
- 14. Reach out & Involve Moms Twitter @ptpaSharon e-mail [email protected]
- 15. What Does PTPA Mean to You? Twitter @ptpaSharon e-mail [email protected]