Shedding Light On Twitter - Original

Shedding Light On Twitter - Original

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  Shedding Light onTwitter in 5 Easy-to-“Follow” Steps Heather Whaling @prtini
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  Twitter Phenomenon 10million users 1,382% year-over-year growth Twitter traffic surpasses NY Times Majority = 35 years old or older 45-54 years olds = 36% more likely than average to visit Twitter 25-34 years olds = 30% more likely
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  Why all thefuss? Super easy to use Anywhere, anytime Build your network Collaborate Learn Insight (the new ROI) Breaking news B2B, B2C, D2C
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  Response to columnistLeonard Pitts: Still Not Sure?
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  Getting Started
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  Twitter Basics Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#otweet) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans
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  Step 1: IdentifyGoals Why are you here? Increased brand visibility Personal branding Develop a large network Monitoring trends Other goals??
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  Step 2: DevelopNetwork People http://www.twellow.com http: //wefollow .com http: //mrtweet .com http: //justtweetit .com Trends http://www.search.twitter.com
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  Step 2: MoreNetworking Connect with reporters www.bit.ly/mediatweet Searchable by beat, location, name outlet Don’t start pitching … yet Does reporter want to be pitched on Twitter? Establish a relationship with reporter FIRST
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  Step 3: DipYour Toes In Understand community “norms” Quality vs. quantity Read bios to find connections Say “hello” Be a resource Promote others
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  Step 4: StartTalking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)
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  Step 4: StartTalking
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  Step 5: BuildYour Network Participate in hash-tag chats: #journchat #gno #blogchat #followfriday and “starter lists” Personal email signature Don’t forget to include your ID on blog comments Update Facebook and LinkedIn profiles
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  Helpful Hints
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  My Favorite ToolsTweetDeck, Seesmic, Nambu, Tweetgrid Qwitter Bitly, Hootsuite, TinyURL iPhone: Tweetie, TwitterFon Blackberry: TwitterBerry
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  Parting Advice It’sok to dip in and out Reveal your personality, but remember your goals Create categories to stay organized Promptly reply to @s and DMs Twitter isn’t IM-ing 120 is the new black