Sheela cao cv

Sheela cao cv

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  Sheela Na Cao,Master’s in Marketing Email:[email protected] • Phone:305-632-0606 •Address: Room 702,1815 17th Street NW, Washington DC 20009 Profile  5 years of online communications experience with expertise in website developmentand design,graphic design,and social media  Technical: Adobe Illustrator,Photoshop,HTML coding, CSS, Drupal,Adobe AEM, ConstantContact, Google Adwords (certified), Google Analytics (certified), Webex, Salesforce  Languages:English (Fluent),Mandarin (Fluent),Spanish (Basic) Professional Experience Online Communications Junior Professional Associate, Development Economics Department June 2015-Present The World Bank,Washington DC  Lead website design and contentmigration to Adobe AEM platform, draft feature stories,press releases and other writing pieces  Lead online campaigns for the high level conferences including website and social media outreach,and flyer/poster design  Design various graphic assets such as posters, pull-up banners, email announcements,website images to maximize outreach  Manage World Bank Research twitter account; edit multimedia products and design infographics Online Communications Consultant, Global Facility for Disaster Reduction and Recovery (GFDRR) March 2014 – June 2015 The World Bank,Washington DC  Fully responsible for the rolloutof the new website, including website contentmanagementand website layoutdesigns via Drupal  Managed and maintained GFDRR social media accounts:Twitter and Youtube; compiled site performance from Google Analytics and executed SEO strategy; wrote Ad copy and run CPC marketing campaigns on Google AdWords  Responsible for the end to end lifecycle of monthly webinars for over 200 attendees on agribusiness topics  Led e-newsletter via ConstantContact email marketing tool,developed and designed promotional brochures and infographics Social Media Assistant, Office of Admission March 2013 – March 2014 Johns Hopkins University Carey Business School,Washington DC  Developed 2-3 weekly online posts on popular studentforums giving potential applicants guidance on business school application  Monitored social media discussion forums,and answered the questions from applicants and promoted positive image ofthe school Intern, Marketing and Communication February 2013-August2013 COPD Foundation,Washington DC  Wrote weekly companyblogs to update the latesthealth issues to increase website visits  Planned and designed social media promotion using Facebook and Twitter platforms to increase “likes” by 2,000 in halfa year Analyst, Global Data Services March 2011 – March 2012 Towers Watson Consulting,Shanghai  Performed comparative analysis through high tech annual compensation surveys consisting of marketing campaign,clientvisits, job matching,data analysis,report generation,industryexecutive summarywriting,report sharing and presentation  Maintained the business relationships with 50 key accounts such as Microsoft,HP, Sony and increased clientbase by30% within a year by utilizing consulting expertise and high-qualitycustomer relationship managementskills  Participated in two big organizational change projects,including organizational restructuring and final implementation  Identified additional business opportunityfor Sony’s sales incentive projectand was fully responsible for the execution Intern, Business Development and Marketing July 2010 – February 2011 Aon Hewitt Consulting,Shanghai  Organized and facilitated bi-annual compensation and benefitglobal benchmarking events for high-profile technologyfirms by contacting approximately50 existing and potential participants and selecting venues  Worked directly with the Director in conducting business development strategyin mainland China through cold-calling;prepared conference slides and developed statistical conclusion based on the compensation data from clients Intern, Marketing Department January 2010 – August 2010 Bank of New York Mellon Western Fund ManagementCompany,Shanghai  Co-designed the company’s English website in terms of contents, page layouts,visual designs within two months  Conducted media monitoring on a daily basis especially newspaper articles aboutthe company Education Johns Hopkins University Master of Science in Marketing 3.7/4.0 May 2014 Shanghai International Studies University B.A. in Translation and Interpretation GPA 3.8/4.0 June 2011