![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Brooke Alexander
Outreach Plan:
⢠Before reaching out to Brooke, itâs crucial to have a
comprehensive understanding of Aramark Sports +
Entertainment recent achievements, challenges, or any on
going developments. I plan to research the recent
achievements and challenges of Aramark Sports +
Entertainment
⢠I will initiate contact through a well-crafted and
personalized email
⢠Following the initial email, I will wait around one week
before sending a little follow up email
General Manager at Aramark
Sports + Entertainment
John Stuts
Outreach Plan:
⢠Research Johnâs backgrounds, interests, and values
pertaining to this industry
⢠I plan to communicate with Joh through LinkedIn
⢠I want to follow up with a polite and concise email
approximately one week after initial contact.
General Manager at The
Sports Facilities Companies
Mike Gordon
Outreach Plan:
⢠Research and really get a feel for the organization Mike
belongs to
⢠I want to reach out to Mike through LinkedIn as well
⢠Just as the others, I would also like to reach back out
with a follow up around one week after initial contact
General Manager at
Northwestern Sports
Properties](https://image.slidesharecdn.com/shockcoltondmbspb1202311copy-231211031502-c239dcf1/85/Shock_Colton_DMBS_PB1_2023_11-copy-pptx-4-320.jpg)
Shock_Colton_DMBS_PB1_2023_11 copy.pptx
- 1. PERSONAL BRAND EXPLORATION Colton Shock Project & Portfolio I: Week 1 MONTH DAY, YEAR
- 2. To start, My name is Colton Shock and a little bit about myself is that I am a dedicated a hard working individual who is more determined to make a name for myself than ever. I come from a small town in Northwest Indiana called Lowell. My vision is to pursue a career in sports in some sort way. When I was 11 years old and my father passed away, he is the reason why I am who I am today. The love of sports emitting from him was outstanding. This is what fuels my fire to be the best at whatever I choose to do in my future endeavors IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: ⢠Business Manager ⢠General Manager (GM) ⢠Center Manager BRAND ARCHETYPE - In my role as an entertainer brand archetype, my work would take a dynamic and engaging approach aimed at infusing the excitement of sports with entertainment. The goal would be to not only celebrate the thrill of sports but also enhance the overall sports-watching experience by offering a blend of engaging and enjoyable content General and Operations Managers for Sports
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Brooke Alexander Outreach Plan: ⢠Before reaching out to Brooke, itâs crucial to have a comprehensive understanding of Aramark Sports + Entertainment recent achievements, challenges, or any on going developments. I plan to research the recent achievements and challenges of Aramark Sports + Entertainment ⢠I will initiate contact through a well-crafted and personalized email ⢠Following the initial email, I will wait around one week before sending a little follow up email General Manager at Aramark Sports + Entertainment John Stuts Outreach Plan: ⢠Research Johnâs backgrounds, interests, and values pertaining to this industry ⢠I plan to communicate with Joh through LinkedIn ⢠I want to follow up with a polite and concise email approximately one week after initial contact. General Manager at The Sports Facilities Companies Mike Gordon Outreach Plan: ⢠Research and really get a feel for the organization Mike belongs to ⢠I want to reach out to Mike through LinkedIn as well ⢠Just as the others, I would also like to reach back out with a follow up around one week after initial contact General Manager at Northwestern Sports Properties
- 5. GOALS Short Term: (Immediately After Graduation, 2025) ⢠Within the first year after graduation, I aim to secure a position in the Sports field that aligns with my academic background and interests ⣠I will accomplish this by actively networking within the industry, attending relevant conferences, and applying to at least 15 targeted jobs per month. Mid Term: (5-10 years) ⢠Within the next 5-10 years, I aspire to assume a leadership role within my current organization ⣠To achieve this, I will actively seek out mentorship opportunities and aim to complete an executive education program to enhance my strategic leadership capabilities. By the 10-year mark, I intent to be recognized as a key contributor to the organizations success, with clear advancements in my career trajectory. Long Term: (15-20 years) ⢠Over the course of the next 15-20 years, I envision establishing myself as an industry though leader and contribute significantly to the advancement of ny field ⣠Specifically, I will publish at least one industry related article or research paper annually, speak at major conferences, and actively engage In professional associations.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Complex Problem Solving SOFT HARD Novice / Adept / Expert Systems Evaluation Novice / Adept / Expert Active Listening Novice / Adept / Expert Reading Comprehension Novice / Adept / Expert Management of Financial Resources SOFT HARD Novice / Adept / Expert Systems Analysis Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Persuasion Novice / Adept / Expert
- 7. I promise to help my teams, employers, and clients bring unwavering dedication, innovative problem solving, and a collaborative spirit to every endeavor by fostering an environment of continuous improvement and success. PROMISE
- 8. CREDENTIALS Work Experience: ⢠Team Lead at Wendyâs from 2020-2023 ⢠Driver at Home City Iceâ ⢠Checker Table Lead Education: ⢠Sports Marketing & Digital Media, B.S., Full Sail University (Exp. 2025) Leadership Roles: ⢠My current job as the Checker Table lead requires me to oversee current employees working at checker table and make sure that we meet specific requirements each day.
- 9. COMPETITION Joshua Gudenburr Industry Experience: ⢠Safety & Risk intern ⢠District Safety & Risk Manager ⢠General Manager Education: ⢠Slippery Rock University of Pennsylvania Leadership Experience: ⢠District Safety & Risk Manager ⢠Concession Operations Manager ⢠General Manager Skills and Proficiencies: ⢠OSHA 30-Hour - 4 Endorsements ⢠Training & Development - 3 Endorsements ⢠ServSafe - 1 Endorsement Colton Shock Overall Online Presence: ⢠466 Connections, Banner image is customized to an image of a basketball court, fairly detailed profile, and the LinkedIn URL is customized ⢠Grade: Average, 70 out of 100 Industry Experience: ⢠Intern as Event Producer ⢠Youth Football Coach Education: ⢠Olivet Nazarene University ⢠Full Sail University Leadership Experience: ⢠Checker Table Lead ⢠Manager at Wendyâs Skills and Proficiencies: ⢠Self Management Skills ⢠Communication Skills ⢠Critical Thinking Overall Online Presence: ⢠13 total connections, Banner image isnât customized, slightly detailed profile with detailed bio, LinkedIn URL is customized ⢠Grade: Poor, 45 out of 100
- 10. COMPETITION Michelle Pisani Noteworthy Experience: ⢠Marketing Coordinator ⢠Marketing Associate ⢠Marketing Manager at Aramark Sports & Entertainment Colton Shock Industry Experience: ⢠Marketing associate ⢠Marketing Coordinator ⢠Marketing Launch Coordinator ⢠Marketing Specialist ⢠Marketing Manager Education: ⢠West Chester University of Pennsylvania Skills and Proficiencies: ⢠Microsoft Office - 15 Endorsements ⢠Microsoft Excel - 10 Endorsements ⢠Microsoft Word - 12 Endorsements Overall Online Presence: ⢠500+ connections, banner image is customized along with a professional headshot, the profile is very detailed with great insight to who Michelle really is and what she stands for. ⢠Grade: Superior?, 90 out of 100 Industry Experience: ⢠Intern as Event Producer ⢠Youth Football Coach Education: ⢠Olivet Nazarene University ⢠Full Sail University Leadership Experience: ⢠Checker Table Lead ⢠Manager at Wendyâs Skills and Proficiencies: ⢠Self Management Skills ⢠Communication Skills ⢠Critical Thinking Overall Online Presence: ⢠13 total connections, Banner image isnât customized, slightly detailed profile with detailed bio, LinkedIn URL is customized ⢠Grade: Poor, 45 out of 100
- 11. BRAND POSITION For professionalism the sports industry who seek cutting-edge solutions to enhance their management efficiency, I provide personalized and data-driven analytic solutions because by offering actionable insights that go beyond standard metrics, I believe I ultimately will have a competitive advantage in this ever-evolving landscape of the sports industry. COLT SHOCK
- 12. NETWORKING & MARKETING Industry Events & Organizations ⢠Sports Business Summit 2024 ⣠June 5-7, 2024 | Miami, FL ⢠National Sports Forum (NSF) ⣠February 26-28, 2024 | Pittsburgh, PA ⢠International Sports Analytics Symposium ⣠October 18-20, 2024 | Barcelona, Spain Digital Marketing ⢠Primary Content: My primary content will be a dynamic mix designed to entertain and engage sports enthusiasts. This includes: Humorous Sports Commentary, Collaborations & Interviews, Live Streaming ⢠Primary Tools: I plan to use Youtube, Twitter/X, Instagram, and Facebook. With Youtube, I want to host videos such as vlogs and livestreams. With X, Facebook, and Instagram, I want to capture an audience through short videos such as reels and clips. ⢠Website: My digital portfolio site will be a central hub for building my brand awareness online.
- 13. PROFESSIONAL DEVELOPMENT Mentor ⢠I am aiming to secure a mentor in the sports analytics or management field within the following year, initiating regular meetings for ongoing guidance and insights Formal Education ⢠I plan to enroll in a Master of Science in Sports Analytics and Management program I want to initiate the application process after I graduate from my current course at Full Sail Technical Skills ⢠Data Visualization Certification - Coursera - Within the next 3 months ⢠Machine Learning Fundamentals - LinkedIn Learning - Within the next 3 months ⢠Advanced Statistical Analysis - edX - Within the next 4 months Soft Skills ⢠Communication and Presentation Skills - Public Speaking Course on SpeakWell Academy - Start in January of 2024 ⢠Critical Thinking and Problem Solving - Participate in Sports Analytics Challenge through Sports Insight Competitions - September 2024 ⢠Emotional Intelligence - Participate in Emotional Intelligence Workshop held by EQ Dynamics Workshops - June 2024
- 14. Colton Shock You know how college students aspiring to enter the sports industry often face the challenge of bridging the gap between academic learning and practical experience, even especially in roles like a Sports GM or even analytics? Well, what I do is actively seek opportunities to apply theoretical knowledge in real-world settings, gaining hands-on experience in sports management. In fact, I have successfully completed an internship where I contributed to data analysis projects. Iâm Colton Shock, a driven college student passionate about making a meaningful impact in the sports industry.
- 15. REFERENCES OnLine, O. (n.d.). 11-1021.00 - general and operations managers. O*NET OnLine. https://www.onetonline.org/link/summary/11-1021.00 Pisani, M. (2023). Michelle Pisani | Linkedin. LinkedIn. https://www.linkedin.com/in/michelle-pisani-521825ab Sports careers: General managers: Campbellsville University. CU Online. (2023, November 16). https://online.campbellsville.edu/career- outcomes/general- managers/#:~:text=Responsible%20for%20the%20daily %20activities,the%20teamâs%20finances%20and%20ma rketing. Kocudak, T. (2023, November 16). Wharton Sports Business Summit 2023 2023 Wharton Sports Business Summit. Wharton Sports Analytics and Business Initiative. https://wsb.wharton.upenn.edu/wharton-sports-business- summit-2023/ Crawford, E. (2023, November 15). NSF 2024 - Pittsburgh. National Sports Forum. https://sports- forum.com/nationalsportsforum-2024-pittsburgh/ 15 skills for college success. ASU. (2020). https://admission.asu.edu/parent-blog/college-life/15- skills-college-success Entertainer brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetype- entertainer/ Knight, J. (n.d.). Jordan T. Knight - Senior associate - appleby | linkedin. LinkedIn. https://bm.linkedin.com/in/jordan-t- knight-15b52453 $25-$30/hr sports jobs (now hiring) nov 2023 - ziprecruiter. (n.d.). https://www.ziprecruiter.com/Jobs/Sports What is a sports marketer?. Sports Management Degree Guide. (2023, June 26). https://www.sports-management- degrees.com/faq/what-is-a-sports-marketer/ Five soft skills to develop as a sports management professional. Sports Management Degree Guide. (2022, July 9). https://www.sports-management- degrees.com/lists/five-sports-management-soft-skills/ Sports, W. by J. I. (2022, November 23). Sports management: 7 necessary skills to land the perfect job. Jobs In Sports. https://www.jobsinsports.com/blog/2017/06/07/2109/
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonaldâs 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.