Shoppers stop (1)

Shoppers stop (1)

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  SHOPPERS STOP We areresponsible for the goods we sell
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  ABOUT  What RetailStores  Who K.Raheja Corp  When 1991  Where Andheri, ?  Type Public Limited  Key people Chandru Raheja. Govind S. Shrikande  Products Department Store, Hypermarket. (27 stores- 12 cities)
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  VISION To be aninspirational and trusted brand, transforming customer's lives through fashion and delightful shopping experience every time Values that help us in achieving our mission and vision: EXCELLENCE - "We will have an environment that encourages development & excellence." OPENNESS - "The obligation to dissent and an environment conducive to openness." CARE - "We will have a willingness to apologize and forgive." INTEGRITY – "We will be fair and not take what is not ours." INNOVATIVE – "We will have an environment of innovation and growth." SOCIALLY RESPONSIBLE – "We will respect our customers’ rights and be socially responsible."
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  Segment Target GroupPositioning Style and status cautious group Upper Middle class group Styles and quality
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  SEGMENTATION PSYCHOGRAPHIC • Lifestyles • Values •Characteristics • High Standard of living. DEMOGRAPHIC • Sex, Age, Income. • Men, Women & kids • Income GEOGRAPHIC • Homogenous Markets
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  • Member ofIDGS –Intercontinental Group of Departmental Stores (Restricted to one in a country). • 1991- Use of Barcode and Scanner. • Merchandise Source- ??? • Apparels:- Life, Vettorio, Kashish, DIY. • Soha Ali Khan – Kashish. • OM-Shanthi-OM (promotion) • Customer Profile:- i. Age group 16-35 years, ii. Family Income 15000-20000. iii. Non-resident Indians. FACTS…!
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  FOSSIL | GUESS| CASIO | GIORDANO VEROMODA | U.S POLO ASSN | TOMMY HILFIGER | STOP | BEING HUMAN | JACK & JONES | MOTHERCARE |THE VANCA. REDTAPE SHOES | CLARK SHOES | INC.5 | CATWALK. LAVIE | HIDESIGN | BAGGIT | CAPRESE. LAKME | L'OREAL | MAYBELLINE | REVLON | COLORBAR. PHILIPS | BAJAJ | CORELLE | PORTICO | TANGERINE
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  Loyal Customer Base. IncreasedFoot falls. Employee Retention Uneven Distribution of work Geographical Reach. Hyper city Threat of new entry. Economic slowdown. Competitors SWOT SWOT ANALYSIS
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  Store Finder, Shipping,Returns
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  THANK YOU